Fivetran
Senior Marketing Program and Webinar Manager
Fivetran, Denver, Colorado, United States, 80285
Senior Marketing Program and Webinar Manager
3 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Overview
Fivetran is building data pipelines to power the modern data stack for thousands of companies. We are looking for a marketing ninja — part strategist, part operator, part collaborator — to orchestrate high-impact, integrated marketing programs, and own our North America webinar program. This role sits on the Digital Marketing and Demand Generation team and combines marketing program management, operational rigor, and digital fluency. The Marketing Program Manager drives alignment, accountability, and visibility across marketing initiatives to ensure successful execution of integrated programs. You’ll lead our fast-paced webinar program, spanning owned, sponsored, and partner-led webinars, ensuring each aligns to our broader demand generation strategy and delivers measurable business results. You’ll be the connective force to deliver demand, efficiency, and marketing excellence. This is a full-time, hybrid position based out of our Denver, CO or Oakland, CA offices. Our hybrid work model offers remote flexibility and in-person collaboration, including two days in the office each week. What You’ll Do
Integrated Program Planning: Orchestrate cross-functional teams to develop cohesive channel plans that support Tier 1 and Tier 2 marketing programs; align goals, messaging, and performance metrics to maximize impact and pipeline contribution. Webinar Program Leadership: Own the full webinar strategy and execution from planning to post-event analysis; source topics and speakers, ensure flawless execution across owned, sponsored, and partner webinars, and optimize performance and pipeline impact. Operational Excellence: Lead marketing program management across multiple programs, managing roadmaps, timelines, dependencies, and deliverables; improve workflows and collaboration. Collaboration & Communication: Maintain strong alignment across marketing teams and stakeholders; adapt plans based on feedback and needs. Execution & Insights: Partner with channel managers to consolidate execution details and performance insights across digital, paid, and partner channels; package results into executive-ready presentations. Performance Reporting: Report on campaign performance, conduct A/B testing, and drive optimization decisions. Skills & Qualifications
8+ years in B2B marketing with a focus on demand generation, program management, or campaign operations. Strong ability to connect strategy to execution, align teams, and manage complex marketing initiatives. Experience in B2B digital marketing and demand generation; proven ability to plan and execute high-volume webinar programs. Curious and AI-fluent; able to improve team efficiency through AI tools, process optimization, or marketing technology. Data-driven with experience in performance reporting, forecasting, and optimization. Excellent cross-functional collaborator with Product Marketing, Content, Design, and Paid Media. Exceptional communication skills with the ability to convey strategy and results to stakeholders at all levels. Location & Compensation
Denver, CO or Oakland, CA; hybrid work model. Base pay range: $123,200/yr – $154,000/yr. The compensation range shown is a target range and may vary based on role, level, and location. Individual compensation is determined by factors including skills, experience, and business need. Perks & Benefits
100% employer-paid medical insurance Generous paid time off (PTO) and paid sick time, holidays, and volunteer days off RSU stock grants* Professional development and training opportunities Company virtual events and team-building activities Monthly cell phone stipend Access to mental health resources and support *May vary by country and worker type. Please reach out to your recruiter for more information. Fivetran is an equal opportunity employer. If you require accommodations at any stage of the process due to a disability or medical condition, please submit a request to ensure a fair and accessible interview experience.
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3 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Overview
Fivetran is building data pipelines to power the modern data stack for thousands of companies. We are looking for a marketing ninja — part strategist, part operator, part collaborator — to orchestrate high-impact, integrated marketing programs, and own our North America webinar program. This role sits on the Digital Marketing and Demand Generation team and combines marketing program management, operational rigor, and digital fluency. The Marketing Program Manager drives alignment, accountability, and visibility across marketing initiatives to ensure successful execution of integrated programs. You’ll lead our fast-paced webinar program, spanning owned, sponsored, and partner-led webinars, ensuring each aligns to our broader demand generation strategy and delivers measurable business results. You’ll be the connective force to deliver demand, efficiency, and marketing excellence. This is a full-time, hybrid position based out of our Denver, CO or Oakland, CA offices. Our hybrid work model offers remote flexibility and in-person collaboration, including two days in the office each week. What You’ll Do
Integrated Program Planning: Orchestrate cross-functional teams to develop cohesive channel plans that support Tier 1 and Tier 2 marketing programs; align goals, messaging, and performance metrics to maximize impact and pipeline contribution. Webinar Program Leadership: Own the full webinar strategy and execution from planning to post-event analysis; source topics and speakers, ensure flawless execution across owned, sponsored, and partner webinars, and optimize performance and pipeline impact. Operational Excellence: Lead marketing program management across multiple programs, managing roadmaps, timelines, dependencies, and deliverables; improve workflows and collaboration. Collaboration & Communication: Maintain strong alignment across marketing teams and stakeholders; adapt plans based on feedback and needs. Execution & Insights: Partner with channel managers to consolidate execution details and performance insights across digital, paid, and partner channels; package results into executive-ready presentations. Performance Reporting: Report on campaign performance, conduct A/B testing, and drive optimization decisions. Skills & Qualifications
8+ years in B2B marketing with a focus on demand generation, program management, or campaign operations. Strong ability to connect strategy to execution, align teams, and manage complex marketing initiatives. Experience in B2B digital marketing and demand generation; proven ability to plan and execute high-volume webinar programs. Curious and AI-fluent; able to improve team efficiency through AI tools, process optimization, or marketing technology. Data-driven with experience in performance reporting, forecasting, and optimization. Excellent cross-functional collaborator with Product Marketing, Content, Design, and Paid Media. Exceptional communication skills with the ability to convey strategy and results to stakeholders at all levels. Location & Compensation
Denver, CO or Oakland, CA; hybrid work model. Base pay range: $123,200/yr – $154,000/yr. The compensation range shown is a target range and may vary based on role, level, and location. Individual compensation is determined by factors including skills, experience, and business need. Perks & Benefits
100% employer-paid medical insurance Generous paid time off (PTO) and paid sick time, holidays, and volunteer days off RSU stock grants* Professional development and training opportunities Company virtual events and team-building activities Monthly cell phone stipend Access to mental health resources and support *May vary by country and worker type. Please reach out to your recruiter for more information. Fivetran is an equal opportunity employer. If you require accommodations at any stage of the process due to a disability or medical condition, please submit a request to ensure a fair and accessible interview experience.
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