MARKETSEARCH RECRUITING
PLACED – Vice President, HealthTech Software Development Marketing
MARKETSEARCH RECRUITING, Dallas, Texas, United States, 75215
Title – Vice President Healthcare Software Development Marketing
Location:
On-site | Dallas–Fort Worth, TX Industry:
Healthcare SaaS | Workforce Technology | Software Development Seniority:
Executive | VP-Level
Are you a
data-driven marketing leader
with deep roots in
healthcare software ? Do you thrive in high-growth, PE-backed environments and know how to build and scale
demand generation ,
sales enablement , and
brand communication strategies
from the ground up?
Our client—an innovative
Workforce Technology
firm serving over
100,000 healthcare professionals
across
4,000+ facilities in all 50 states —is seeking a
Vice President of Marketing
to lead the charge in brand positioning, content development, influencer strategy, and growth marketing across their core software solutions. These include
Nurse Scheduling Software ,
Physician Compensation Solutions ,
Provider Contract Management , and more.
Recently backed by one of the nation’s
leading Private Equity firms
focused on
healthcare SaaS , this organization is entering a new phase of expansion and innovation. This executive marketing role is critical to their next chapter—and must be based
on-site
in the
Dallas–Fort Worth, TX
area.
Key Responsibilities
Lead, mentor, and inspire a high-performing marketing team across brand, digital, content, and lead generation.
Own the
full-funnel marketing strategy —from top-of-funnel awareness to bottom-funnel conversion.
Develop and execute
demand generation
and
sales enablement campaigns
aligned with strategic revenue goals.
Spearhead a national
influencer and brand strategy , positioning the company as a thought leader in
workforce healthcare software .
Build scalable marketing programs using
HubSpot ,
Salesforce , and best-in-class
CRM and CMS platforms .
Partner closely with the
CRO, CEO, and Product teams
to align messaging with the customer journey and product roadmap.
Optimize performance across
paid media ,
content marketing ,
SEO/SEM , and
email campaigns .
Manage and evaluate external
marketing agencies
to ensure strategic alignment and ROI.
Ideal Candidate
10+ years of progressive marketing leadership experience, ideally at the
VP level .
Proven success scaling marketing operations in
healthcare software
or
healthtech
organizations.
Experience driving
double-digit growth
through strategic, data-driven campaigns.
Strong understanding of the
healthcare provider market
(e.g., hospitals, medical groups, long-term care).
Expertise in
Workforce Management ,
Nurse Scheduling , or
Provider Compensation
platforms a major plus.
MBA preferred; Bachelor’s degree in Marketing, Communications, or related field required.
A
strategic executor —equal parts visionary and doer—with a
storytelling mindset
that prioritizes the customer’s needs.
Deep familiarity with
marketing automation ,
CRM , and
analytics platforms
(HubSpot, Salesforce, Google Ads, etc.).
Exceptional
agency management
and
cross-functional leadership
skills.
Why Join?
Be part of a
mission-driven company
transforming the healthcare workforce experience.
Lead marketing in a
PE-backed growth environment
with full support from executive leadership.
Build and own a brand that improves how care is delivered nationwide.
Join a team of experienced, accomplished professionals with a shared vision for
future-proofing
the business.
Hashtags for Visibility #WorkforceManagementSoftware #NurseSchedulingSoftware #PhysicianCompensationSolution #ProviderContractManagementSolution #WorkforceTechnology #HealthcareTechnology #HealthTechMarketing #HealthcareSaaS #MarketingLeadership #DallasMarketingJobs #VPMarketing #SaaSGrowth #PrivateEquityBacked
#J-18808-Ljbffr
Location:
On-site | Dallas–Fort Worth, TX Industry:
Healthcare SaaS | Workforce Technology | Software Development Seniority:
Executive | VP-Level
Are you a
data-driven marketing leader
with deep roots in
healthcare software ? Do you thrive in high-growth, PE-backed environments and know how to build and scale
demand generation ,
sales enablement , and
brand communication strategies
from the ground up?
Our client—an innovative
Workforce Technology
firm serving over
100,000 healthcare professionals
across
4,000+ facilities in all 50 states —is seeking a
Vice President of Marketing
to lead the charge in brand positioning, content development, influencer strategy, and growth marketing across their core software solutions. These include
Nurse Scheduling Software ,
Physician Compensation Solutions ,
Provider Contract Management , and more.
Recently backed by one of the nation’s
leading Private Equity firms
focused on
healthcare SaaS , this organization is entering a new phase of expansion and innovation. This executive marketing role is critical to their next chapter—and must be based
on-site
in the
Dallas–Fort Worth, TX
area.
Key Responsibilities
Lead, mentor, and inspire a high-performing marketing team across brand, digital, content, and lead generation.
Own the
full-funnel marketing strategy —from top-of-funnel awareness to bottom-funnel conversion.
Develop and execute
demand generation
and
sales enablement campaigns
aligned with strategic revenue goals.
Spearhead a national
influencer and brand strategy , positioning the company as a thought leader in
workforce healthcare software .
Build scalable marketing programs using
HubSpot ,
Salesforce , and best-in-class
CRM and CMS platforms .
Partner closely with the
CRO, CEO, and Product teams
to align messaging with the customer journey and product roadmap.
Optimize performance across
paid media ,
content marketing ,
SEO/SEM , and
email campaigns .
Manage and evaluate external
marketing agencies
to ensure strategic alignment and ROI.
Ideal Candidate
10+ years of progressive marketing leadership experience, ideally at the
VP level .
Proven success scaling marketing operations in
healthcare software
or
healthtech
organizations.
Experience driving
double-digit growth
through strategic, data-driven campaigns.
Strong understanding of the
healthcare provider market
(e.g., hospitals, medical groups, long-term care).
Expertise in
Workforce Management ,
Nurse Scheduling , or
Provider Compensation
platforms a major plus.
MBA preferred; Bachelor’s degree in Marketing, Communications, or related field required.
A
strategic executor —equal parts visionary and doer—with a
storytelling mindset
that prioritizes the customer’s needs.
Deep familiarity with
marketing automation ,
CRM , and
analytics platforms
(HubSpot, Salesforce, Google Ads, etc.).
Exceptional
agency management
and
cross-functional leadership
skills.
Why Join?
Be part of a
mission-driven company
transforming the healthcare workforce experience.
Lead marketing in a
PE-backed growth environment
with full support from executive leadership.
Build and own a brand that improves how care is delivered nationwide.
Join a team of experienced, accomplished professionals with a shared vision for
future-proofing
the business.
Hashtags for Visibility #WorkforceManagementSoftware #NurseSchedulingSoftware #PhysicianCompensationSolution #ProviderContractManagementSolution #WorkforceTechnology #HealthcareTechnology #HealthTechMarketing #HealthcareSaaS #MarketingLeadership #DallasMarketingJobs #VPMarketing #SaaSGrowth #PrivateEquityBacked
#J-18808-Ljbffr