Day One Agency
VP, Influencer & Creator Marketing Job at Day One Agency in New York
Day One Agency, New York, NY, US, 10261
VP, Influencer & Creator Marketing
Day One AgencyFast Company's #1 on the Most Innovative list is hiring! We’re looking for a VP of Influencer & Creator Marketing to join our rising team. The successful candidate will be ambitious, hard‑working, and dedicated to telling creator‑driven stories that stop people in their scroll. You’ll take pride in your work, show initiative, and go the extra mile to ensure our clients are served in the best way possible. We’re looking for self‑starters with creative or communications agency experience who are willing to work collaboratively and quickly with our squad. In return, you’ll be in a rewarding learning environment with a great opportunity to grow and further your knowledge and career.
Our company culture is at the core of everything we do. It defines our vibe and what makes every day day one. We offer a highly collaborative, hybrid work environment where smart and hyper‑passionate people come together to solve creative communications challenges. We work hard, but only on the things we love. From the day this agency was created, we vowed to only work on projects that fire us up and that’s still true.
We emphasize and value all of our relationships—they’re the power behind us. Our colleagues, clients, and partners are the most important part of our business. If you want to join a fast‑growing, award‑winning, creative team, we’d love to hear from you.
This role is full‑time, requires a hybrid work schedule, and is only available in New York City.
Responsibilities
The successful candidate will represent a mix of creative creator‑first thinking and strategic reasoning alongside strong written and verbal skills to articulate not only the team’s ideas but also the value behind them. As a senior leader, your responsibility will be to guide clients, grow and mentor junior staff, and champion great creator work.
Lead the agency’s NYC Creators & Casting team, managing a talented group of creator strategists ranging from associate to senior‑level
Demonstrate a strong point of view on what makes great creative influencer work, and share it with internal teams and clients
Define, shape, and sell creator and influencer ideas that consistently tie back to brand brief and strategy
Shepherd and guide the work, pushing to make the best it can be
Build impactful partnerships and relationships with clients
Demonstrate consistent curiosity and learning within the creator and digital industries, with a finger on the pulse of culture across categories
Build industry relationships and extend the Day One community
Support new business projects as needed, including team oversight, shaping RFP and pitch responses, shepherding winning creative, and presenting to prospective clients
Bring a fearless, creatively curious mindset to problem‑solving and campaign ideation while ensuring meticulous workflow, checks, and documentation
Qualifications
Experience
8+ years of experience managing or contributing to influencer and creator work
Demonstrated team player working across departments such as creative, earned media, and social
Experience leading and mentoring a diverse team with excellent judgment and people skills
Experience overseeing influencer strategy, negotiations, contracting, execution, and measurement
Experience thinking through both tactics and the big picture
Experience ideating and articulating the why and how of an idea
Understanding of both major and emerging social platforms
Excellent written and verbal communication skills
Leadership and creative problem‑solving skills
Demonstrated passion for people, organization, and excitement to collaborate in a fast‑paced team environment
Expert knowledge of how paid, earned, and owned channels work together
Minimum of a Bachelor’s degree from an accredited university
Applicants must be legally authorized to work in the United States. The company does not sponsor or take over sponsorship of work visas.
Compensation + Benefits
We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:
Health Care (Medical, Dental, Vision)
Paid Time Off and Company Paid Holidays
Summer Fridays
401K Retirement Plan with Company Match
Paid Parental Leave
Commuter Benefits
Company Credit Card
Uber / Lyft Business Account
New Business Referral Bonus
Employee Referral Bonus
The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $150,000–$190,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates’ relevant work experience, skills, qualifications, and location.
About Day One Agency
We move the world by stopping it in its scroll with stories that earn.
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