Paid Media Specialist Job at LHH in Detroit

Get AI-powered advice on this job and more exclusive features. This range is provided by LHH. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $70,000.00/yr - $80,000.00/yr One of our clients is seeking a Paid Media Specialist to lead digital advertising efforts across multiple platforms. This role is ideal for someone who thrives in a data-driven environment and knows how to turn insights into action. Responsibilities Plan, launch, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other platforms Set up and manage GA4 tracking, dashboards, and performance reporting Monitor and analyze campaign performance to improve ROI and conversion rates Collaborate with creative and content teams to develop high-performing ad assets Manage budgets, timelines, and vendor relationships for paid media initiatives Conduct A/B testing and audience segmentation to refine targeting strategies Stay current on platform updates, algorithm changes, and emerging tools Present campaign results and strategic recommendations to internal stakeholders Qualifications 3–6 years of experience in paid media or digital marketing Strong proficiency in GA4 setup, reporting, and troubleshooting Hands-on experience with paid platforms (Google Ads, Meta, LinkedIn) Familiarity with email marketing platforms and automation tools Strong analytical skills and comfort with performance metrics Bonus: Experience in B2B, manufacturing, or eCommerce environments Seniority level Associate Employment type Full-time Job function Marketing Industries Retail and Human Resources Services #J-18808-Ljbffr