Growth Marketer Job at ESW Beauty in New York

ESW Beauty is a clean skincare brand inspired by a love for healthy living and wellness. Best known for our Raw Juice Sheet Masks and Smoothie Lip Treatments, our products blend clean, effective ingredients with a fun and functional experience. You can find ESW Beauty at leading national retailers including Whole Foods Market, Target, Walgreens, Sprouts, and more. Location: NYC/NJ (remote-first, occasional in-office required) About the Role: As a Growth Marketer at ESW Beauty, you will play a pivotal role in driving digital growth across our direct-to-consumer, marketplace & social media channels. This role combines hands-on execution with strategic thinking across paid advertising, email/SMS, e-commerce, retention marketing, and CRO. You’ll lead performance marketing efforts across Meta , Google , and TikTok , manage our Shopify , Amazon , Faire , and TikTok Shop storefronts, and oversee lifecycle marketing through Klaviyo . You will also collaborate cross-functionally with Creative, Sales, and Operations to support new product launches, optimize user experience, and identify scalable growth opportunities. This is an ideal role for someone with 5–7 years of experience in e-commerce or performance marketing, a strong analytical mindset, and a proven track record of scaling digital channels. Key Responsibilities: Manage and optimize e-commerce platforms including Shopify , Amazon , Faire , and TikTok Shop to drive revenue and improve conversion rates Develop and execute paid media campaigns across Meta , Google Ads , and TikTok , optimizing for CAC, ROAS, and LTV Lead email and SMS marketing through Klaviyo , including campaign creation, audience segmentation, automation flows, and A/B testing Execute and enhance retention marketing strategies , including loyalty, post-purchase, and reactivation campaigns Analyze website and funnel performance; lead CRO initiatives across product pages, landing pages, and checkout flows Collaborate with the creative team to brief, test, and iterate on ad creatives, emails, landing pages, and UGC content Monitor and improve product listings , SEO, advertising strategies, and content for our D2C, Amazon and Faire Support influencer, affiliate, and UGC programs as part of the broader acquisition and awareness strategy Own digital marketing budgets and channel forecasting; allocate spend based on performance and growth targets Analyze and report on key performance indicators (KPIs), turning insights into actionable strategies for scaling Conduct competitive analysis and market research to inform channel strategies and product positioning Partner with Sales and Operations to align promotions, inventory, and launches across all digital channels Identify and test new channels, features, or tools to unlock additional growth opportunities Qualifications: Bachelor’s degree in Marketing, Business, Communications, or a related field 5–7 years of experience in growth marketing, performance marketing, or digital e-commerce Proven experience managing DTC growth strategies, including paid ads, marketplaces, and email marketing Strong technical skills across platforms: Shopify , Klaviyo , Amazon Seller Central , Meta Ads Manager , Google Ads , Faire , TikTok Shop & Excel Demonstrated success in meeting or exceeding digital growth KPIs, including ROAS, CAC, LTV, and AOV Ability to analyze data, synthesize insights, and apply learnings quickly Experience with A/B testing and CRO best practices Strong project management, time management, and cross-functional communication skills Creative, self-motivated, and excited to thrive in a fast-paced, entrepreneurial environment Experience with influencer or affiliate marketing programs is a plus Must be available for in-office collaboration at our NJ location and needed in-person events such as photoshoots, events, comp shopping, etc Job Information Full-Time Role Compensation: $85K + bonus Location: Hybrid — must be based in the NJ/NYC area and able to commute to our New Jersey office (when requested) Benefits Competitive medical, dental, and vision insurance benefits 401(k) with 4% equivalent employer match 80 hours of PTO Employee Discount #J-18808-Ljbffr