Insycle is hiring: Full-Stack Growth Marketer (B2B SaaS, Hands-On) in New York

Overview We’re looking for a Full-Stack Growth Marketer who’s hands-on, data-driven, and eager to build from scratch. You’ll own and operate the full funnel: acquisition, onboarding, lifecycle, and content. This is a hands-on, doer role, with no teams to manage (yet), and a clear opportunity to drive results and grow into leadership as the company scales. What You’ll Do Lifecycle & Activation : Launch onboarding, trial nurture, and re-engagement flows in HubSpot; create in-app product tours, nudges, and messaging using Intercom; write and optimize lifecycle copy for clarity, tone, and conversions; create segmented campaigns for different personas or product behaviors. Acquisition & Content Optimization : Optimize and edit WordPress pages (landing pages, CTAs, SEO meta); audit and improve existing blog posts for SEO and CTA conversion; launch small-scale paid acquisition (LinkedIn, Google) and retargeting; use generative AI to accelerate content refreshes, ad copy, and email ideas. Community & Social Engagement : Repurpose blog content and product updates into engaging social media posts; participate in and post on relevant forums, Slack groups, LinkedIn conversations; help cultivate an early-stage community around shared data/ops challenges; experiment with growth loops via referrals, user sharing, and community spotlights. Growth Ops & Analytics : Set up Google Tag Manager and Google Analytics for full-funnel visibility; track campaign performance and iterate quickly; build dashboards and implement custom events to measure conversion and feature usage; identify and fix conversion bottlenecks. Foundation Building : Create segmented ICPs and light product marketing frameworks; work cross-functionally with product and CS to identify activation levers; help define messaging, differentiators, and light ABM targets. Requirements You’re a Fit If You… Have 3+ years in B2B SaaS (ideally in PLG or trial-based products) Can write effective copy (emails, CTAs, blog intros) without a content team Have hands-on experience with HubSpot AND Intercom Can edit and update WordPress pages yourself (no dev help) Have used AI tools like ChatGPT, Claude, or Notion AI to help write, plan, or automate Know how to analyze funnels and launch experiments independently Thrive in fast-paced, startup environments where you’re trusted to own outcomes Please Don’t Apply If… You’ve never built or automated lifecycle campaigns You’ve only done brand or social marketing without lifecycle or funnel ownership You rely solely on agencies to execute paid ads or email automations You haven’t used generative AI tools for marketing workflows You’ve never personally worked inside HubSpot workflows or Intercom Series What You’ll Need to Do Responsibilities Summary : Own and optimize the full funnel from acquisition to activation, including lifecycle marketing, content optimization, community engagement, and growth analytics. Compensation & Benefits $100K - $130K Base 0.1% - 0.25% Equity Medical, dental, and vision insurance 401K with a 4% company contribution PTO, sick and unplanned time off, holidays Full-time, salaried position located remote in the United States About Insycle At Insycle, our mission is to make it easy to manage and work with data. Insycle – a modern platform to organize, cleanse, and manage CRM data – is a beloved SaaS product used by thousands of users from more than 80 countries. Product overview video: https://www.insycle.com/ We’re headquartered in New York City. How to Apply Two steps are required to apply: Submit the application using the job board Complete the Application Questionnaire: https://forms.gle/wmTdLTZtL9VZ4s349 Note: This description reflects the role and requirements based on the provided content and aims to present clear, concise information for applicants. #J-18808-Ljbffr