Sauer Brands, Inc.
Senior Manager, Customer Marketing (Retail/Grocery - East Coast Remote - Travel
Sauer Brands, Inc., Florida, New York, United States
Senior Manager, Customer Marketing (East Coast Remote - Travel 40%)
Join to apply for the
Senior Manager, Customer Marketing (East Coast Remote - Travel 40%)
role at
Sauer Brands, Inc.
We are hiring Rockstars to join our Sauer Brands team!
Overall Goal of Position We are seeking a dynamic, creative and strategic
Senior Manager of Customer Marketing
to lead the development of customer activation strategies and shopper-driven category plans across our Retail and Away From Home (Food Service) customers.
Key Duties and Responsibilities
Lead and develop the Customer Marketing functional area
Build capabilities in customer activation, shopper insights, category development and KPI development and reporting
Foster collaboration with cross-functional teams including Sales, Brand Marketing, Revenue Management, and Supply Chain
Development of our brands Innovation pricing, assortment, promo recommendations; build and maintain innovation sales projection models (Size of Prize based on ACV and Velocity assumptions); direction on Mateo’s and Kernel areas
Translate brand plans into insight-led customer-ready strategies and selling tools. Oversee creation of retailer-specific programming including in-store, digital, and omnichannel campaigns
Guide trade investment, price pack architecture, and in-market execution
Develop annual customer plans and joint business planning inputs
Partner with brand marketing and the field sales team to optimize activation.
Represent Sauer Brands brand strategy at customer meetings
Align customer-facing plans with national brand and trade strategies, ensuring retail excellence
Guide development of tools and scorecards that track the effectiveness of promotions, activations, and shelf performance
Champion the voice of the shopper and retailer across the organization to ensure insights-driven decision-making
Budget & Process Management
Projection and management of Slotting and Shopper needs and management of budget
Work closely with Revenue Management team to ensure pricing and promotional guardrails are set and executed in line with Sauer Brands’ financial objectives.
What We Are Looking For Personal Characteristics
Entrepreneurial drive and the desire to “build a business”
Outgoing, energetic, and results oriented personality
Overall confidence in one’s abilities and comfortable communicating the facts
Smart, creative and inquisitive
Integrity-Does the right thing even when no one is looking
Disciplined approach, and accountable for KPIs
No excuses mindset and Dependable team player with positive attitude
Personal values that mesh with SBI values
Performance History
Documented history of making improvements in assigned work area/responsibilities
Stellar references based on contributions and performance
Demonstrated proficiency in the following areas:
Excellent strategic thinking, communication, and project management skills
Prior experience influencing at senior levels across commercial functions
Deep understanding of retail activation, syndicated data tools (IRI, Nielsen), shopper insights, and category development principles
Education & Experience
Bachelor’s degree in Business, Marketing, or related field; MBA preferred
5-10+ years of progressive experience in CPG food manufacturing with strong exposure to customer marketing, category management.
Must have experience in sales role with revenue growth.
Must be on the food manufacturer side selling into commercial retail center store grocery utilizing data insights and working between brand and sales teams. Unable to consider if you are working at a retailer, food service, K-12, non-commercial, c-stores, beverage, DSD.
Strong customer marketing experience, analytics, category management required and brand experience a plus.
Proficient in Excel and PowerPoint; experience with trade planning, CRM, and data visualization tools (e.g., Power BI) is a plus
Location & Travel
Location: East Coast Remote
Travel 40%, Richmond HQ and Customer sites
What Is In It For You Our company acknowledges talented people are attracted to companies that provide competitive pay, comprehensive benefits packages and outstanding advancement opportunities. For this reason, we offer a Comprehensive Benefits Plan that includes the following:
401K
Vacation, Sick Days and Holidays
Flexible Spending Accounts
Tuition Reimbursement
Employee and Dependent Life Insurance
Voluntary Disability Insurance
Other Voluntary Insurance Options
Equal Opportunity Sauer Brands, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression or any other characteristic protected by federal, state or local laws.
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Senior Manager, Customer Marketing (East Coast Remote - Travel 40%)
role at
Sauer Brands, Inc.
We are hiring Rockstars to join our Sauer Brands team!
Overall Goal of Position We are seeking a dynamic, creative and strategic
Senior Manager of Customer Marketing
to lead the development of customer activation strategies and shopper-driven category plans across our Retail and Away From Home (Food Service) customers.
Key Duties and Responsibilities
Lead and develop the Customer Marketing functional area
Build capabilities in customer activation, shopper insights, category development and KPI development and reporting
Foster collaboration with cross-functional teams including Sales, Brand Marketing, Revenue Management, and Supply Chain
Development of our brands Innovation pricing, assortment, promo recommendations; build and maintain innovation sales projection models (Size of Prize based on ACV and Velocity assumptions); direction on Mateo’s and Kernel areas
Translate brand plans into insight-led customer-ready strategies and selling tools. Oversee creation of retailer-specific programming including in-store, digital, and omnichannel campaigns
Guide trade investment, price pack architecture, and in-market execution
Develop annual customer plans and joint business planning inputs
Partner with brand marketing and the field sales team to optimize activation.
Represent Sauer Brands brand strategy at customer meetings
Align customer-facing plans with national brand and trade strategies, ensuring retail excellence
Guide development of tools and scorecards that track the effectiveness of promotions, activations, and shelf performance
Champion the voice of the shopper and retailer across the organization to ensure insights-driven decision-making
Budget & Process Management
Projection and management of Slotting and Shopper needs and management of budget
Work closely with Revenue Management team to ensure pricing and promotional guardrails are set and executed in line with Sauer Brands’ financial objectives.
What We Are Looking For Personal Characteristics
Entrepreneurial drive and the desire to “build a business”
Outgoing, energetic, and results oriented personality
Overall confidence in one’s abilities and comfortable communicating the facts
Smart, creative and inquisitive
Integrity-Does the right thing even when no one is looking
Disciplined approach, and accountable for KPIs
No excuses mindset and Dependable team player with positive attitude
Personal values that mesh with SBI values
Performance History
Documented history of making improvements in assigned work area/responsibilities
Stellar references based on contributions and performance
Demonstrated proficiency in the following areas:
Excellent strategic thinking, communication, and project management skills
Prior experience influencing at senior levels across commercial functions
Deep understanding of retail activation, syndicated data tools (IRI, Nielsen), shopper insights, and category development principles
Education & Experience
Bachelor’s degree in Business, Marketing, or related field; MBA preferred
5-10+ years of progressive experience in CPG food manufacturing with strong exposure to customer marketing, category management.
Must have experience in sales role with revenue growth.
Must be on the food manufacturer side selling into commercial retail center store grocery utilizing data insights and working between brand and sales teams. Unable to consider if you are working at a retailer, food service, K-12, non-commercial, c-stores, beverage, DSD.
Strong customer marketing experience, analytics, category management required and brand experience a plus.
Proficient in Excel and PowerPoint; experience with trade planning, CRM, and data visualization tools (e.g., Power BI) is a plus
Location & Travel
Location: East Coast Remote
Travel 40%, Richmond HQ and Customer sites
What Is In It For You Our company acknowledges talented people are attracted to companies that provide competitive pay, comprehensive benefits packages and outstanding advancement opportunities. For this reason, we offer a Comprehensive Benefits Plan that includes the following:
401K
Vacation, Sick Days and Holidays
Flexible Spending Accounts
Tuition Reimbursement
Employee and Dependent Life Insurance
Voluntary Disability Insurance
Other Voluntary Insurance Options
Equal Opportunity Sauer Brands, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression or any other characteristic protected by federal, state or local laws.
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