Launch Potato
Senior UX Designer
Launch Potato
About Us
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As the Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.
Why Join Us
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high‑performers.
Position Type
Contract to Hire
Compensation
$150,000 to $180,000 per year. Base salary is set according to market rates for the nearest major metro and varies based on the company’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits.
Must Have
8+ years of UX/UI experience in performance marketing, lead generation, or a similar data‑driven environment
Expertise in data‑informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session
Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite
Hands‑on experience collaborating with developers and executing A/B tests for CRO
Excellent communicator with the ability to present design rationale across technical and non‑technical audiences
Experience
8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization environments.
Your Role
Drive measurable revenue and performance gains by creating data‑informed, CRO‑optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties.
Outcomes
Deliver complete, test‑ready user experiences—from concept and ideation through high‑fidelity prototypes and dev hand‑off—backed by A/B test results and user insights
Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post‑test iteration
Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction
Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs
Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints
Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization
Propose and implement design process improvements that enhance experimentation velocity and design scalability
Competencies
Performance‑Minded: Designs with a CRO‑first lens, balancing business goals with user needs to drive measurable outcomes
Analytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration
Initiative‑Driven: Doesn’t wait for direction—identifies design gaps and proactively proposes and executes UX solutions
Clear Communicator: Effectively tailors communication to different audiences—whether engineers, PMs, or stakeholders—ensuring alignment and clarity
Collaborative: Thrives in cross‑functional environments, building productive relationships across design, product, and engineering teams
Mentorship‑Oriented: Shares expertise, coaches peers, and helps foster a high‑performance UX culture
Strategic Thinker: Understands how UX decisions impact broader business objectives and prioritizes solutions accordingly
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Design, Art/Creative, and Information Technology
Industries
Advertising Services
Equal Employment Opportunity
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Apply
Want to accelerate your career? Apply now! Since day one, we've been committed to having a diverse, inclusive team and culture.
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In Summary: Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState . Must have 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data‑driven environment . Your compensation package includes a base salary, profit sharing bonus, and competitive benefits .
En Español: Como Discovery and Conversion Company, nuestra misión es conectar a los consumidores con las marcas líderes del mundo a través de contenido y tecnología basadas en datos. Con sede en el sur de Florida con un equipo remoto-primero que abarca más de 15 países, hemos construido una cultura de alto crecimiento y alto rendimiento donde la velocidad de conducción, propiedad e impacto medible impulsan el éxito. Debe tener más de 8 años de experiencia en UX/UI en marketing de rendimiento, generación de leads o un entorno basado en datos similar Experiencia en diseño informado con datos centrada en optimizar métricas clave como la tasa de conversión (CVR) y los ingresos por sesión Maestría en Figma o herramientas similares de wireframing/prototyping; fluidez con Adobe Creative Suite Experiencias prácticas colaborando con desarrolladores e ejecutando pruebas A / B para CRO Excelente comunicador con la capacidad de presentar racionalización del diseño a través de audiencias técnicas y no técnicas Resultados Entregar experiencias de usuario completas y listas para pruebasdesde el concepto y la ideación a través de prototipos e ideas de alta fidelidad Identificar y mejorar proactivamente las experiencias con bajo rendimiento mediante un diseño A/B y conocimientos sobre los usuarios Dirija proyectos de diseño independientemente en todas las etapas: alineación entre partes interesadas, estrategia UX, desarrollo de UI y iteración post-test Generar información acerca de UX mediante el análisis de datos comportamentales, métricas (CVR, RPS), mapas térmicos y grabaciones de usuarios para informar y validar la dirección del diseñoIdentifique y mejore de manera proactiva las experiências con bajo desempeño a través del diseños oportunos UX / CRO, aprovechando aportes tanto cualitativos como cuantitativos Colaborar de forma clara con grupos de interés, nivel de género y patrones de genero para asegurar que se alineen con las prácticas técnicas de negocio y objetivos de participación Enseñanza de géneros e ingeniería de trabajo. Desde el primer día, nos hemos comprometido a tener un equipo diverso e inclusivo y cultura. #J-18808-Ljbffr