Apex Current
Apex Current is hiring: Social Media & Digital Ad Buyer in Nashville
Apex Current, Nashville, TN, US, 37247
The Social Media Marketing Specialist will create, manage, and optimize digital campaigns and social media content for Apex Currents clients, supporting new business development and client retention.
Responsibilities
Social Media Management - Curate content for and manage any client social media accounts when applicable as well as Apex Currents social media accounts which will include new business development campaigns supporting active channels and increased client growth opportunities.
Client Campaign Deployment - Assist in the deployment of client digital ad campaigns in a timely manner based on agreed upon project timeline and workflow schedule on Facebook, Facebooks Ad Network, LinkedIn, SnapChat, Google Ads, YouTube, etc.
Campaign Optimization and Key Metrics - Learn the key performance campaign metrics and support the CEO on campaign optimization for client campaigns to achieve ROAS (return on ad spend) goals.
Creative & Copy - Find optimal ad imagery assets, create graphics and write copy for ad placements.
Client Account Management - In certain cases, management and nurturing of Apex Current client accounts when and where needed to support client retention and overall client satisfaction.
Daily posts across client and Apex Current social media accounts
Curation and creation of social media assets
Leverage Apexs social media presence to grow new business opportunities
Increase engagement and growth of social media accounts
Respond to comments and questions in a timely manner
Learn how to set up initial campaign framework
Launch client ad campaigns on expected launch dates
Create, refresh and update Custom Audiences when needed
Create and support new ad creative and copy
Follow naming conventions and any other launch protocols
Double and triple check all aspects of ad before launching for correct links, ad copy grammar, etc.
Learn key metrics and support campaign optimization processes in conjunction with the team including; learning the skillset to split creative and copy to find successful inventory and continually refine knowledge and review analytics daily - demonstrating this in action by regularly presenting new ideas and concepts to help Apex Current optimize and provide the best possible return for clients.
Become a master of the why behind campaign framework
Learn pixel & tracking codes best practices and placement
Set up of Custom Conversions
Set up of Custom Events
Set up of Custom Audiences
Structure and flow of campaigns
Integrations when necessary
When needed, interact with Apex Current clients being presentable, kind and in a timely manner
Respond to emails & phone calls - provide buffer to CEO
Support project workflows & optimization of internal processes
Improve client retention through generating new opportunities that create stickiness
Fully Remote Opportunity
Salary Range: $50,000 - $100,000
Seniority level Entry level
Employment type Full-time
Job function Marketing and Sales
Industries Advertising Services
Salary Range $50,000 - $100,000 per year
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