Intuit
Overview
Are you a strategic marketer who lives and breathes all things ABM? Do you get excited about turning complex data into compelling stories that drive real business growth? We’re looking for a Brand Marketing Manager to help us revolutionize how Intuit engages with our most important enterprise customers. This is a high-impact role where you'll blend creativity with data to design highly personalized experiences that resonate and convert. Responsibilities
Be a Campaign Architect: build and launch integrated, full-funnel marketing programs (from emails and digital ads to direct mail and events) that are laser-focused on specific industries, people, and stages of the customer journey. Set up automated nurture tracks that guide prospects and customers. Master the Art of ABM: Partner with Sales to identify key accounts and create bespoke 1:1, 1:few, and 1:many ABM campaigns. Use ABM platforms to track engagement, understand intent, and provide Sales with actionable insights that close deals. Drive Revenue & Enable Sales: Develop enablement assets like messaging frameworks and call scripts that empower the sales team to succeed, especially in cross-sell and upsell efforts with high-value accounts. Analyze and Optimize Everything: Define the metrics that matter (campaign ROI, funnel velocity) and continually A/B test ideas to improve performance. Team Up to Win: Collaborate with Sales, Product Marketing, Creative, and other teams to ensure consistent messaging, and manage external partners to scale efforts. Qualifications
Proven Experience: 5–10 years in B2B marketing, with a strong background in ABM and customer marketing. Technical Know-How: Hands-on experience with marketing automation platforms (e.g., HubSpot or Marketo), ABM platforms (e.g., 6sense or Demandbase), and CRM systems (e.g., Salesforce); comfortable using AI-assisted tools. A Strategic Mindset: Ability to think big-picture and own day-to-day execution; metrics-driven with a focus on marketing impact on pipeline and revenue. A Customer-Centric Approach: Deep understanding of the B2B buyer journey and how to create personalized experiences that deliver value. Top-Tier Collaborator: Strong ability to work across teams to align on goals and drive success. Education: Degree in business or marketing required. Required Qualifications
5+ years in B2B marketing with substantial ABM and customer marketing experience. Hands-on experience with marketing automation, ABM platforms, and CRM systems. Proven track record designing and optimizing revenue-driven campaigns and supporting Sales expansion strategies. Familiarity with AI-assisted campaign platforms and data tools. Deep understanding of the B2B buyer’s journey and how to build meaningful engagement at every stage. Exceptional skills in data analysis, cross-functional collaboration, and project management. Preferred Experience
Strong background in lifecycle marketing and post-sale customer engagement programs. Key Attributes
Strategic & Tactical – Can think big-picture while owning execution. Revenue-Minded – Metrics-driven and focused on pipeline and growth. AI-Enabled & Data-Driven – Uses modern tools to refine and scale performance. Customer-Centric – Delivers value-focused, personalized experiences for enterprise buyers. Collaborative – Works across teams to align on goals and drive success. Education
5–10 years of experience in marketing (B2B) Degree in business or marketing Intuit provides a competitive compensation package with a strong pay-for-performance approach. This position may be eligible for a cash bonus, equity rewards, and benefits in accordance with applicable plans. The expected base pay range includes region-specific figures and may be updated over time.
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Are you a strategic marketer who lives and breathes all things ABM? Do you get excited about turning complex data into compelling stories that drive real business growth? We’re looking for a Brand Marketing Manager to help us revolutionize how Intuit engages with our most important enterprise customers. This is a high-impact role where you'll blend creativity with data to design highly personalized experiences that resonate and convert. Responsibilities
Be a Campaign Architect: build and launch integrated, full-funnel marketing programs (from emails and digital ads to direct mail and events) that are laser-focused on specific industries, people, and stages of the customer journey. Set up automated nurture tracks that guide prospects and customers. Master the Art of ABM: Partner with Sales to identify key accounts and create bespoke 1:1, 1:few, and 1:many ABM campaigns. Use ABM platforms to track engagement, understand intent, and provide Sales with actionable insights that close deals. Drive Revenue & Enable Sales: Develop enablement assets like messaging frameworks and call scripts that empower the sales team to succeed, especially in cross-sell and upsell efforts with high-value accounts. Analyze and Optimize Everything: Define the metrics that matter (campaign ROI, funnel velocity) and continually A/B test ideas to improve performance. Team Up to Win: Collaborate with Sales, Product Marketing, Creative, and other teams to ensure consistent messaging, and manage external partners to scale efforts. Qualifications
Proven Experience: 5–10 years in B2B marketing, with a strong background in ABM and customer marketing. Technical Know-How: Hands-on experience with marketing automation platforms (e.g., HubSpot or Marketo), ABM platforms (e.g., 6sense or Demandbase), and CRM systems (e.g., Salesforce); comfortable using AI-assisted tools. A Strategic Mindset: Ability to think big-picture and own day-to-day execution; metrics-driven with a focus on marketing impact on pipeline and revenue. A Customer-Centric Approach: Deep understanding of the B2B buyer journey and how to create personalized experiences that deliver value. Top-Tier Collaborator: Strong ability to work across teams to align on goals and drive success. Education: Degree in business or marketing required. Required Qualifications
5+ years in B2B marketing with substantial ABM and customer marketing experience. Hands-on experience with marketing automation, ABM platforms, and CRM systems. Proven track record designing and optimizing revenue-driven campaigns and supporting Sales expansion strategies. Familiarity with AI-assisted campaign platforms and data tools. Deep understanding of the B2B buyer’s journey and how to build meaningful engagement at every stage. Exceptional skills in data analysis, cross-functional collaboration, and project management. Preferred Experience
Strong background in lifecycle marketing and post-sale customer engagement programs. Key Attributes
Strategic & Tactical – Can think big-picture while owning execution. Revenue-Minded – Metrics-driven and focused on pipeline and growth. AI-Enabled & Data-Driven – Uses modern tools to refine and scale performance. Customer-Centric – Delivers value-focused, personalized experiences for enterprise buyers. Collaborative – Works across teams to align on goals and drive success. Education
5–10 years of experience in marketing (B2B) Degree in business or marketing Intuit provides a competitive compensation package with a strong pay-for-performance approach. This position may be eligible for a cash bonus, equity rewards, and benefits in accordance with applicable plans. The expected base pay range includes region-specific figures and may be updated over time.
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