Intuit
Manager 3, Brand Marketing
Intuit
Overview Are you a strategic marketer who lives and breathes all things ABM? Do you get excited about turning complex data into compelling stories that drive real business growth? We’re looking for a Brand Marketing Manager to help us revolutionize how Intuit engages with our most important enterprise customers. This is a high-impact role where you'll blend creativity with data to design highly personalized experiences that resonate and convert.
Responsibilities
Be a Campaign Architect: Build and launch integrated, full-funnel marketing programs (from emails and digital ads to direct mail and events) laser-focused on specific industries, people, and stages of the customer journey. Set up automated nurture tracks that guide prospects and customers effortlessly.
Master the Art of ABM: Partner directly with Sales to identify key accounts and create bespoke 1:1, 1:few, and 1:many ABM campaigns. Serve as the go‑to expert on using ABM platforms to track engagement, understand intent, and provide Sales with actionable insights that close deals.
Drive Revenue & Enable Sales: Contribute directly to pipeline and revenue growth. Develop key enablement assets—like messaging frameworks and call scripts— that empower the sales team, especially in cross‑sell and upsell efforts with high‑value accounts.
Analyze and Optimize Everything: Define the metrics that matter most, from campaign ROI to funnel velocity, and constantly A/B test ideas to improve performance. Make every campaign better than the last.
Team Up to Win: Work seamlessly with Sales, Product Marketing, Creative, and other teams to ensure consistent, powerful messaging. Manage external partners to scale efforts while maintaining high standards.
Qualifications
5-10 years of experience in B2B marketing with a strong background in ABM and customer marketing.
Hands‑on experience with marketing automation platforms like HubSpot or Marketo, ABM platforms like 6sense or Demandbase, and CRM systems such as Salesforce. Comfortable using AI‑assisted tools to supercharge campaigns.
Strategic mindset: Think big‑picture while owning day‑to‑day execution. Obsess over metrics that prove marketing’s impact on pipeline and revenue.
Customer‑centric approach: Understand the B2B buyer’s journey and create personalized experiences that deliver real value.
Top‑tier collaborator: Work with different teams to align on goals and drive success.
Education: A degree in business or marketing is required.
Required Qualifications
5+ years in B2B marketing, with substantial experience in ABM and customer marketing.
Hands‑on experience with marketing automation, ABM platforms, and CRM systems.
Proven track record designing and optimizing revenue‑driven campaigns and supporting Sales expansion strategies.
Familiarity with AI‑assisted campaign platforms and data tools.
Deep understanding of the B2B buyer’s journey and how to build meaningful engagement at every stage.
Exceptional skills in data analysis, cross‑functional collaboration, and project management.
Preferred Experience
Strong background in lifecycle marketing and post‑sale customer engagement programs.
Key Attributes
Strategic & Tactical – Think big-picture while owning execution.
Revenue‑Minded – Obsessed with metrics that show marketing’s impact on pipeline and growth.
AI‑Enabled & Data‑Driven – Embraces modern tools and insights to refine and scale marketing performance.
Customer‑Centric – Understands enterprise buyer challenges and delivers value‑focused, personalized experiences.
Collaborative – Works seamlessly across teams to align on goals and drive success.
Education
5-10 years of experience.
Degree in business or marketing.
Compensation Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards, and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Bay Area, CA: $213,500 – $289,500; Southern California, CA: $203,500 – $275,500.
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Overview Are you a strategic marketer who lives and breathes all things ABM? Do you get excited about turning complex data into compelling stories that drive real business growth? We’re looking for a Brand Marketing Manager to help us revolutionize how Intuit engages with our most important enterprise customers. This is a high-impact role where you'll blend creativity with data to design highly personalized experiences that resonate and convert.
Responsibilities
Be a Campaign Architect: Build and launch integrated, full-funnel marketing programs (from emails and digital ads to direct mail and events) laser-focused on specific industries, people, and stages of the customer journey. Set up automated nurture tracks that guide prospects and customers effortlessly.
Master the Art of ABM: Partner directly with Sales to identify key accounts and create bespoke 1:1, 1:few, and 1:many ABM campaigns. Serve as the go‑to expert on using ABM platforms to track engagement, understand intent, and provide Sales with actionable insights that close deals.
Drive Revenue & Enable Sales: Contribute directly to pipeline and revenue growth. Develop key enablement assets—like messaging frameworks and call scripts— that empower the sales team, especially in cross‑sell and upsell efforts with high‑value accounts.
Analyze and Optimize Everything: Define the metrics that matter most, from campaign ROI to funnel velocity, and constantly A/B test ideas to improve performance. Make every campaign better than the last.
Team Up to Win: Work seamlessly with Sales, Product Marketing, Creative, and other teams to ensure consistent, powerful messaging. Manage external partners to scale efforts while maintaining high standards.
Qualifications
5-10 years of experience in B2B marketing with a strong background in ABM and customer marketing.
Hands‑on experience with marketing automation platforms like HubSpot or Marketo, ABM platforms like 6sense or Demandbase, and CRM systems such as Salesforce. Comfortable using AI‑assisted tools to supercharge campaigns.
Strategic mindset: Think big‑picture while owning day‑to‑day execution. Obsess over metrics that prove marketing’s impact on pipeline and revenue.
Customer‑centric approach: Understand the B2B buyer’s journey and create personalized experiences that deliver real value.
Top‑tier collaborator: Work with different teams to align on goals and drive success.
Education: A degree in business or marketing is required.
Required Qualifications
5+ years in B2B marketing, with substantial experience in ABM and customer marketing.
Hands‑on experience with marketing automation, ABM platforms, and CRM systems.
Proven track record designing and optimizing revenue‑driven campaigns and supporting Sales expansion strategies.
Familiarity with AI‑assisted campaign platforms and data tools.
Deep understanding of the B2B buyer’s journey and how to build meaningful engagement at every stage.
Exceptional skills in data analysis, cross‑functional collaboration, and project management.
Preferred Experience
Strong background in lifecycle marketing and post‑sale customer engagement programs.
Key Attributes
Strategic & Tactical – Think big-picture while owning execution.
Revenue‑Minded – Obsessed with metrics that show marketing’s impact on pipeline and growth.
AI‑Enabled & Data‑Driven – Embraces modern tools and insights to refine and scale marketing performance.
Customer‑Centric – Understands enterprise buyer challenges and delivers value‑focused, personalized experiences.
Collaborative – Works seamlessly across teams to align on goals and drive success.
Education
5-10 years of experience.
Degree in business or marketing.
Compensation Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards, and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Bay Area, CA: $213,500 – $289,500; Southern California, CA: $203,500 – $275,500.
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