KPMG US
Marketing Manager, Human Capital Advisory
– KPMG US
KPMG seeks an experienced Marketing Manager to lead integrated marketing campaigns for Human Capital Advisory Services. The role partners with senior business leaders to develop and execute high‑impact, data‑driven marketing initiatives that align with our growth objectives.
Responsibilities
Partner closely with business leaders to develop and execute innovative marketing campaigns that align with our growth ambitions for Human Capital Advisory Services.
Set the strategic direction for marketing campaigns, partnering with business sponsors and internal teams to define priorities, timelines and budgets; lead the development of buyer personas, journey maps and differentiated messaging to support campaign themes.
Oversee the end‑to‑end content creation process—from creative briefs to final asset production—ensuring alignment with the buyer’s journey; manage campaign budget, including forecasting, allocation for content and activation, and invoice processing.
Direct the execution and optimization of integrated marketing campaigns across digital media, social media, events, newsletters, webcasts, podcasts and other content; project‑manage multiple marketing programs to deliver on time, within budget and with high quality.
Define key performance indicators (KPIs) and metrics to measure the effectiveness and business impact of marketing campaigns; report key findings to marketing and business leadership; analyze campaign performance data to derive insights and optimize strategies in partnership with internal agency and external vendors.
Serve as a strategic advisor to business leaders on all aspects of marketing; foster strong relationships and collaborate effectively with cross‑functional teams, including communications, marketing operations, alliance teams, analyst relations and industry partners; provide direction to on‑ and off‑shore support teams for activation and event execution.
Act with integrity, professionalism and personal responsibility to uphold KPMG’s respectful and courteous work environment.
Qualifications
Minimum ten years of recent experience in integrated marketing, preferably within a professional services firm or a large technology/software enterprise.
Master’s degree is highly preferred; a bachelor’s degree in marketing, business or a related field is required.
Proven ability to think strategically, develop innovative marketing plans and translate business objectives into impactful marketing programs.
Strong program leadership and project‑management capabilities, with experience managing complex campaigns and budgets; ability to build and maintain relationships with senior executives and influence decision‑making.
Deep understanding of campaign planning, digital marketing, content strategy and marketing analytics; experience with marketing automation tools such as Optimizely and CRM platforms (e.g., Salesforce) is preferred.
Applicants must be authorized to work in the U.S. without the need for employment‑based visa sponsorship now or in the future; KPMG will not sponsor U.S. work visas for this opportunity.
Salary & Benefits California Salary Range:
$87,800 – $185,000 . Compensation is based on level, experience, and qualifications.
We offer a comprehensive benefits package that includes medical, dental, vision, life insurance, disability coverage, a 401(k) plan with company match, and a suite of personal well‑being benefits. Detailed benefits information is available on the KPMG US Careers site.
EEO Statement KPMG is an equal‑opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local law.
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– KPMG US
KPMG seeks an experienced Marketing Manager to lead integrated marketing campaigns for Human Capital Advisory Services. The role partners with senior business leaders to develop and execute high‑impact, data‑driven marketing initiatives that align with our growth objectives.
Responsibilities
Partner closely with business leaders to develop and execute innovative marketing campaigns that align with our growth ambitions for Human Capital Advisory Services.
Set the strategic direction for marketing campaigns, partnering with business sponsors and internal teams to define priorities, timelines and budgets; lead the development of buyer personas, journey maps and differentiated messaging to support campaign themes.
Oversee the end‑to‑end content creation process—from creative briefs to final asset production—ensuring alignment with the buyer’s journey; manage campaign budget, including forecasting, allocation for content and activation, and invoice processing.
Direct the execution and optimization of integrated marketing campaigns across digital media, social media, events, newsletters, webcasts, podcasts and other content; project‑manage multiple marketing programs to deliver on time, within budget and with high quality.
Define key performance indicators (KPIs) and metrics to measure the effectiveness and business impact of marketing campaigns; report key findings to marketing and business leadership; analyze campaign performance data to derive insights and optimize strategies in partnership with internal agency and external vendors.
Serve as a strategic advisor to business leaders on all aspects of marketing; foster strong relationships and collaborate effectively with cross‑functional teams, including communications, marketing operations, alliance teams, analyst relations and industry partners; provide direction to on‑ and off‑shore support teams for activation and event execution.
Act with integrity, professionalism and personal responsibility to uphold KPMG’s respectful and courteous work environment.
Qualifications
Minimum ten years of recent experience in integrated marketing, preferably within a professional services firm or a large technology/software enterprise.
Master’s degree is highly preferred; a bachelor’s degree in marketing, business or a related field is required.
Proven ability to think strategically, develop innovative marketing plans and translate business objectives into impactful marketing programs.
Strong program leadership and project‑management capabilities, with experience managing complex campaigns and budgets; ability to build and maintain relationships with senior executives and influence decision‑making.
Deep understanding of campaign planning, digital marketing, content strategy and marketing analytics; experience with marketing automation tools such as Optimizely and CRM platforms (e.g., Salesforce) is preferred.
Applicants must be authorized to work in the U.S. without the need for employment‑based visa sponsorship now or in the future; KPMG will not sponsor U.S. work visas for this opportunity.
Salary & Benefits California Salary Range:
$87,800 – $185,000 . Compensation is based on level, experience, and qualifications.
We offer a comprehensive benefits package that includes medical, dental, vision, life insurance, disability coverage, a 401(k) plan with company match, and a suite of personal well‑being benefits. Detailed benefits information is available on the KPMG US Careers site.
EEO Statement KPMG is an equal‑opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local law.
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