KPMG US
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Marketing Manager, Human Capital Advisory
role at
KPMG US .
KPMG is a global leader in audit, tax and advisory services. We are looking for an experienced Marketing Manager to drive innovative marketing campaigns that align with our growth ambitions for Human Capital Advisory Services. The role requires a strategic partner who can develop buyer personas, manage budgets, and collaborate with cross‑functional teams across the organization.
Responsibilities
Partner closely with business leaders to develop and execute innovative marketing campaigns that align with our growth ambitions for Human Capital Advisory Services.
Set the strategic direction for marketing campaigns, partnering with business sponsors and internal teams to define priorities, timelines, and budgets; lead the development of buyer personas, journey maps, and differentiated messaging to support campaign themes.
Oversee the end‑to‑end content creation process, from creative briefs to final asset production, ensuring alignment with the buyer’s journey; manage the campaign budget, including forecasting, allocation, and invoice processing.
Direct the execution and optimization of integrated marketing campaigns, including digital media, social media, events, newsletters, webcasts, podcasts and other content; project‑manage multiple marketing programs, ensuring they are delivered on time, within budget and to a high standard of quality.
Define KPIs and metrics to measure the effectiveness and business impact of marketing campaigns; report on key findings to marketing and business leadership; analyze campaign performance data to derive insights and optimize strategies in partnership with internal agencies and external vendors.
Serve as a strategic advisor to business leaders on all aspects of marketing; foster strong relationships and collaborate effectively with cross‑functional teams, including communications, marketing operations, alliance teams, analyst relations, and industry; provide direction to on‑ and off‑shore support teams for activation and event execution.
Act with integrity, professionalism, and personal responsibility to uphold KPMG’s respectful and courteous work environment.
Qualifications
Minimum ten years of recent experience in integrated marketing, preferably within a professional services firm or a large enterprise technology/software company.
Master’s degree from an accredited college or university is highly preferred; minimum of a Bachelor’s degree in marketing, business, or a related field is required.
Proven ability to think strategically, develop innovative marketing plans, and translate business objectives into impactful marketing programs.
Strong program leadership and project management capabilities, with experience managing complex campaigns and budgets; proven ability to build and maintain strong relationships with senior executives, effectively influencing decision‑making and aligning marketing initiatives with organizational goals.
Deep understanding of campaign planning, digital marketing, content strategy, and marketing analytics. Experience with marketing automation tools such as Optimizely and CRM platforms (e.g., Salesforce) is preferred.
Applicants must be authorized to work in the U.S. without the need for employment‑based visa sponsorship now or in the future; KPMG will not sponsor U.S. work visas for this position.
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Marketing Manager, Human Capital Advisory
role at
KPMG US .
KPMG is a global leader in audit, tax and advisory services. We are looking for an experienced Marketing Manager to drive innovative marketing campaigns that align with our growth ambitions for Human Capital Advisory Services. The role requires a strategic partner who can develop buyer personas, manage budgets, and collaborate with cross‑functional teams across the organization.
Responsibilities
Partner closely with business leaders to develop and execute innovative marketing campaigns that align with our growth ambitions for Human Capital Advisory Services.
Set the strategic direction for marketing campaigns, partnering with business sponsors and internal teams to define priorities, timelines, and budgets; lead the development of buyer personas, journey maps, and differentiated messaging to support campaign themes.
Oversee the end‑to‑end content creation process, from creative briefs to final asset production, ensuring alignment with the buyer’s journey; manage the campaign budget, including forecasting, allocation, and invoice processing.
Direct the execution and optimization of integrated marketing campaigns, including digital media, social media, events, newsletters, webcasts, podcasts and other content; project‑manage multiple marketing programs, ensuring they are delivered on time, within budget and to a high standard of quality.
Define KPIs and metrics to measure the effectiveness and business impact of marketing campaigns; report on key findings to marketing and business leadership; analyze campaign performance data to derive insights and optimize strategies in partnership with internal agencies and external vendors.
Serve as a strategic advisor to business leaders on all aspects of marketing; foster strong relationships and collaborate effectively with cross‑functional teams, including communications, marketing operations, alliance teams, analyst relations, and industry; provide direction to on‑ and off‑shore support teams for activation and event execution.
Act with integrity, professionalism, and personal responsibility to uphold KPMG’s respectful and courteous work environment.
Qualifications
Minimum ten years of recent experience in integrated marketing, preferably within a professional services firm or a large enterprise technology/software company.
Master’s degree from an accredited college or university is highly preferred; minimum of a Bachelor’s degree in marketing, business, or a related field is required.
Proven ability to think strategically, develop innovative marketing plans, and translate business objectives into impactful marketing programs.
Strong program leadership and project management capabilities, with experience managing complex campaigns and budgets; proven ability to build and maintain strong relationships with senior executives, effectively influencing decision‑making and aligning marketing initiatives with organizational goals.
Deep understanding of campaign planning, digital marketing, content strategy, and marketing analytics. Experience with marketing automation tools such as Optimizely and CRM platforms (e.g., Salesforce) is preferred.
Applicants must be authorized to work in the U.S. without the need for employment‑based visa sponsorship now or in the future; KPMG will not sponsor U.S. work visas for this position.
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