Scribd, Inc.
Overview
Scribd is seeking a Senior Product Marketing Manager to help lead Scribd’s evolution from a research repository to an applied knowledge platform. You will work with Product, Design, Research, Brand, and Lifecycle Marketing to champion the voice of the customer and drive go-to-market strategy for Scribd’s core experience. You will develop positioning and messaging, identify target audiences, and partner with Product to inform the roadmap and bring new experiences to market. You will shape how Scribd defines its category and communicates its value, turning strategic positioning into clear, motivating stories across product, brand, and user experience. Responsibilities / What You Will Do
Define and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product. Translate strategic frameworks into clear, user-centered messaging and narratives that guide teams and resonate in-market. Partner with Product, Design, Research, and Brand to shape the roadmap and ensure new experiences reinforce Scribd’s value as a place to learn and act with confidence. Lead go-to-market planning for new features and product updates, from concept through launch and adoption. Develop audience insights for key user segments and use those insights to refine messaging and drive engagement. Create and execute product marketing campaigns that drive comprehension, trust, and retention, not just acquisition. Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling. Work with analytics and research teams to measure the impact of positioning and campaigns on awareness, perception, and usage. Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribd’s differentiation. Champion the voice of the customer in product and marketing decisions, ensuring experiences stay aligned with real user needs. Qualifications / Requirements
5–7 years of experience in product marketing or consumer marketing. At least 2+ years as a PMM on a consumer subscription product or learning platform. Strong desire to learn, grow, and take on new challenges. Ability to operate autonomously in a fast-paced, changing environment. Excellent written and verbal communication with the ability to distill strategy into simple, persuasive language. Collaborative and able to influence and find common ground with cross-functional partners. Comfortable working in a scrappy and agile environment. Analytical mindset with the ability to translate research into actionable positioning. Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms. Compensation, Location and Benefits
At Scribd, your base pay is one part of your total compensation package and is determined within a range. The salary ranges vary by location and role level. In the United States (outside California) and Canada, ranges are provided to reflect local benchmarks. This position is eligible for a competitive equity ownership and a comprehensive benefits package. The company reviews compensation based on experience, skill sets, education or training, and business needs. Working at Scribd typically requires primary residence in or near listed eligible locations in the United States, Canada, or Mexico, with some in-person collaboration expected. A Scribd Flex program supports choosing a daily work-style, with occasional in-person attendance to foster collaboration and culture. Benefits, perks, and wellbeing programs include health coverage, parental leave, disability plans, retirement matching, home office stipends, learning allowances, wellness stipends, mental health resources, paid holidays and vacation, flexible sick time, volunteer day, and more. Scribd provides access to AI tools to boost productivity and innovation. We are an equal opportunity employer and welcome applicants from all backgrounds. If you need reasonable adjustments during the interview process, please email accommodations@scribd.com. For more about life at Scribd, visit our LinkedIn life page: www.linkedin.com/company/scribd/life
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Scribd is seeking a Senior Product Marketing Manager to help lead Scribd’s evolution from a research repository to an applied knowledge platform. You will work with Product, Design, Research, Brand, and Lifecycle Marketing to champion the voice of the customer and drive go-to-market strategy for Scribd’s core experience. You will develop positioning and messaging, identify target audiences, and partner with Product to inform the roadmap and bring new experiences to market. You will shape how Scribd defines its category and communicates its value, turning strategic positioning into clear, motivating stories across product, brand, and user experience. Responsibilities / What You Will Do
Define and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product. Translate strategic frameworks into clear, user-centered messaging and narratives that guide teams and resonate in-market. Partner with Product, Design, Research, and Brand to shape the roadmap and ensure new experiences reinforce Scribd’s value as a place to learn and act with confidence. Lead go-to-market planning for new features and product updates, from concept through launch and adoption. Develop audience insights for key user segments and use those insights to refine messaging and drive engagement. Create and execute product marketing campaigns that drive comprehension, trust, and retention, not just acquisition. Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling. Work with analytics and research teams to measure the impact of positioning and campaigns on awareness, perception, and usage. Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribd’s differentiation. Champion the voice of the customer in product and marketing decisions, ensuring experiences stay aligned with real user needs. Qualifications / Requirements
5–7 years of experience in product marketing or consumer marketing. At least 2+ years as a PMM on a consumer subscription product or learning platform. Strong desire to learn, grow, and take on new challenges. Ability to operate autonomously in a fast-paced, changing environment. Excellent written and verbal communication with the ability to distill strategy into simple, persuasive language. Collaborative and able to influence and find common ground with cross-functional partners. Comfortable working in a scrappy and agile environment. Analytical mindset with the ability to translate research into actionable positioning. Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms. Compensation, Location and Benefits
At Scribd, your base pay is one part of your total compensation package and is determined within a range. The salary ranges vary by location and role level. In the United States (outside California) and Canada, ranges are provided to reflect local benchmarks. This position is eligible for a competitive equity ownership and a comprehensive benefits package. The company reviews compensation based on experience, skill sets, education or training, and business needs. Working at Scribd typically requires primary residence in or near listed eligible locations in the United States, Canada, or Mexico, with some in-person collaboration expected. A Scribd Flex program supports choosing a daily work-style, with occasional in-person attendance to foster collaboration and culture. Benefits, perks, and wellbeing programs include health coverage, parental leave, disability plans, retirement matching, home office stipends, learning allowances, wellness stipends, mental health resources, paid holidays and vacation, flexible sick time, volunteer day, and more. Scribd provides access to AI tools to boost productivity and innovation. We are an equal opportunity employer and welcome applicants from all backgrounds. If you need reasonable adjustments during the interview process, please email accommodations@scribd.com. For more about life at Scribd, visit our LinkedIn life page: www.linkedin.com/company/scribd/life
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