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CHC is seeking a highly organized and creative Marketing & Social Media Coordinator to take the lead on our social media presence and support a variety of digital marketing efforts.
Working under the marketing team guidance, this role is essential in helping CHC connect with engineers, contractors and manufacturing partners across the commercial HVAC, hydronics and plumbing industry. This role focuses on social media content creation, with additional support across email campaigns, CRM integration, website content updates and video production.
Salary range: $31 to $37/ hour
This is an in-office position
KEY RESPONSIBILITIES
Social Media Management (Primary Focus)
Create and schedule engaging, brand-aligned content across digital platforms, including social media, blog posts and email newsletters. Coordinate content calendars, respond to comments/DMs and track performance through management tools like Hoosuite or Sprout. Produce short-form videos from training, events, and field footage using tools like Canva, CapCut or Adobe Express. Monitor and optimize social media to meet KPIs; present quarterly performance updates to the Leadership Team. Support LinkedIn strategy by encouraging employee engagement, tracking staff resharing behaviors, and ensuring professional alignment. Assist in launching targeted campaigns (e.g., geo‑specific follower campaigns, new product launches, new manufacturer announcements). Tag partners, employees, and relevant companies in posts to maximize visibility. Video, Webinar, Email & Website Support (Secondary Responsibilities – Shared)
Assist in producing and distributing long form videos and training webinars. Assist in coordinating social/email promotions for training events, including managing online registration workflows. Support basic email marketing efforts, including campaign scheduling, list cleaning and template design (e.g., via Constant Contact). Support ongoing website content updates related to SEO/GEO, social promotions, training registrations, new products and company news. Training & Event Support
Support external training and education initiatives across the company with course material prep, customers surveys, and occasional on‑site assistance. Administrative & Brand Support
Help enforce social media and brand guidelines internally; update documentation. Maintain digital asset libraries (photos, templates, videos) for quick access by the team. Stay informed on HVAC industry trends and social media platform changes to our strategies fresh. QUALIFICATIONS
3-6 years of experience in social media coordination (ideal!), digital marketing, or content creation. Strong writing and editing skills with an understanding of B2B tone and branding. Experience using platforms like Hootsuite, Sprout, LinkedIn, TikTok, YouTube. Familiarity with email marketing tools (e.g., Constant Contact), basic website CMS platforms (e.g., WordPress), and analytics tools (e.g., Google Analytics, native social analytics). Highly organized with strong attention to detail and time management. Collaborative and coachable, with a willingness to improve skills over time. Bonus Skills (Preferred, but not required)
Bachelor’s degree in marketing, communications, digital media or related field. Familiairty with HVAC, construction, or engineering industries. Exposure to CRM systems (Salesforce) Experience with Adobe Suite Knowledge of SEO and basic content optimization strategies. OTHER DUTIES
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice that will be reviewed and agreed upon mutual acceptance before implementation. EEO STATEMENT
CHC is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
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Social Media Management (Primary Focus)
Create and schedule engaging, brand-aligned content across digital platforms, including social media, blog posts and email newsletters. Coordinate content calendars, respond to comments/DMs and track performance through management tools like Hoosuite or Sprout. Produce short-form videos from training, events, and field footage using tools like Canva, CapCut or Adobe Express. Monitor and optimize social media to meet KPIs; present quarterly performance updates to the Leadership Team. Support LinkedIn strategy by encouraging employee engagement, tracking staff resharing behaviors, and ensuring professional alignment. Assist in launching targeted campaigns (e.g., geo‑specific follower campaigns, new product launches, new manufacturer announcements). Tag partners, employees, and relevant companies in posts to maximize visibility. Video, Webinar, Email & Website Support (Secondary Responsibilities – Shared)
Assist in producing and distributing long form videos and training webinars. Assist in coordinating social/email promotions for training events, including managing online registration workflows. Support basic email marketing efforts, including campaign scheduling, list cleaning and template design (e.g., via Constant Contact). Support ongoing website content updates related to SEO/GEO, social promotions, training registrations, new products and company news. Training & Event Support
Support external training and education initiatives across the company with course material prep, customers surveys, and occasional on‑site assistance. Administrative & Brand Support
Help enforce social media and brand guidelines internally; update documentation. Maintain digital asset libraries (photos, templates, videos) for quick access by the team. Stay informed on HVAC industry trends and social media platform changes to our strategies fresh. QUALIFICATIONS
3-6 years of experience in social media coordination (ideal!), digital marketing, or content creation. Strong writing and editing skills with an understanding of B2B tone and branding. Experience using platforms like Hootsuite, Sprout, LinkedIn, TikTok, YouTube. Familiarity with email marketing tools (e.g., Constant Contact), basic website CMS platforms (e.g., WordPress), and analytics tools (e.g., Google Analytics, native social analytics). Highly organized with strong attention to detail and time management. Collaborative and coachable, with a willingness to improve skills over time. Bonus Skills (Preferred, but not required)
Bachelor’s degree in marketing, communications, digital media or related field. Familiairty with HVAC, construction, or engineering industries. Exposure to CRM systems (Salesforce) Experience with Adobe Suite Knowledge of SEO and basic content optimization strategies. OTHER DUTIES
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice that will be reviewed and agreed upon mutual acceptance before implementation. EEO STATEMENT
CHC is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
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