Greater Nevada Credit Union
DIGITAL MARKETING AUTOMATION SPECIALIST
Greater Nevada Credit Union, Reno, Nevada, United States, 89550
DIGITAL MARKETING AUTOMATION SPECIALIST
Greater Nevada Credit Union (GNCU) invites applications for the Digital Marketing Automation Specialist role. The primary focus is planning, implementing, and optimizing digital marketing campaigns to enhance member engagement and support credit union growth. About The Position
The role leverages marketing automation platforms to deliver targeted, personalized communications across channels. Responsibilities include creating and managing automated workflows, developing and updating website and digital content, optimizing SEO and SEM efforts, and analyzing campaign performance to inform future strategy. Responsibilities
Design, execute, and manage digital marketing campaigns using HubSpot and other automation tools, building workflows and targeted communications aligned with GNCU’s marketing strategies. Develop and maintain automated journeys, email campaigns, and lead-nurture programs to enhance member engagement and support credit union growth goals. Create and update compelling content for digital channels, including website, email, and social platforms, ensuring alignment with GNCU’s brand voice and member needs. Apply basic user experience principles to digital content and campaigns, ensuring ease of navigation, accessibility, and clear calls to action for members. Optimize SEO and SEM strategies to increase online visibility, drive traffic, and improve campaign performance using best practices and current industry standards. Update and maintain website content through WordPress CMS, ensuring accuracy, functionality, and relevance to marketing initiatives. Utilize Google Analytics and other reporting tools to track campaign and website performance, providing insights and recommendations for continuous improvement. Qualifications
Minimum of 2 years of experience in digital marketing roles either at an agency or an internal marketing department. A current or recent Google Analytics 4 (GA4) certification. Experience building and optimizing workflows in a marketing automation platform such as HubSpot or Salesforce. Competency in managing websites through a Content Management System (CMS) such as WordPress. Skills & Competencies
Experience with marketing automation platforms (e.g., HubSpot) for workflows, lead nurturing, and personalization. Strong content marketing skills, including writing clear, persuasive copy and tailoring calls to action to the buyer’s journey. Basic design ability using tools such as Adobe Creative Cloud or Canva to create engaging digital assets. Awareness of user experience (UX) principles to ensure campaigns and content are intuitive and accessible. Analytical skills to interpret data, measure campaign performance, and recommend improvements. Working knowledge of HTML for simple styling and troubleshooting. Highly organized and detail-oriented, with the ability to manage multiple projects in a fast-paced environment. Collaborative team player who adapts well to changing priorities. Knowledge of financial products and services is a plus. Commitment to continuous learning and staying current on marketing trends and technologies. Strong understanding of content marketing principles, including the need to organize information and calls to action based on the stage of the buyer’s journey. Physical Demands
Perform duties requiring sitting, keyboard and mouse use, and extended periods with a monitor; standing, walking, lifting, and reaching as needed. Occasional lifting or moving up to 20 pounds may be required. Location and Travel Requirements
The Digital Marketing Automation Specialist position is located in either Reno or Carson City, Nevada. GNCU’s Reno Operations Center is at 9790 Gateway Drive, Reno, NV 89521. The Carson City location is at 451 Eagle Station Lane, Carson City, NV 8970. Compensation & Benefits
Salary range: $64,000 – $90,000 per year, dependent on experience. Medical, dental, and vision plans with 90% employee coverage and approx. 75% dependent coverage. Health Savings Account contributions. Supplemental insurance and life insurance plans. Paid time off, including vacation and sick time, 12 paid holidays, 2 floating holidays, 1 floating wellness day, and a sabbatical leave after every seven years of employment. Paid time for volunteer community contributions. Employee product and service discounts. Equal Opportunity Employer
Greater Nevada is an Equal Opportunity Employer. Employment is based solely on a person’s merit and qualifications directly related to professional competence. Greater Nevada prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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Greater Nevada Credit Union (GNCU) invites applications for the Digital Marketing Automation Specialist role. The primary focus is planning, implementing, and optimizing digital marketing campaigns to enhance member engagement and support credit union growth. About The Position
The role leverages marketing automation platforms to deliver targeted, personalized communications across channels. Responsibilities include creating and managing automated workflows, developing and updating website and digital content, optimizing SEO and SEM efforts, and analyzing campaign performance to inform future strategy. Responsibilities
Design, execute, and manage digital marketing campaigns using HubSpot and other automation tools, building workflows and targeted communications aligned with GNCU’s marketing strategies. Develop and maintain automated journeys, email campaigns, and lead-nurture programs to enhance member engagement and support credit union growth goals. Create and update compelling content for digital channels, including website, email, and social platforms, ensuring alignment with GNCU’s brand voice and member needs. Apply basic user experience principles to digital content and campaigns, ensuring ease of navigation, accessibility, and clear calls to action for members. Optimize SEO and SEM strategies to increase online visibility, drive traffic, and improve campaign performance using best practices and current industry standards. Update and maintain website content through WordPress CMS, ensuring accuracy, functionality, and relevance to marketing initiatives. Utilize Google Analytics and other reporting tools to track campaign and website performance, providing insights and recommendations for continuous improvement. Qualifications
Minimum of 2 years of experience in digital marketing roles either at an agency or an internal marketing department. A current or recent Google Analytics 4 (GA4) certification. Experience building and optimizing workflows in a marketing automation platform such as HubSpot or Salesforce. Competency in managing websites through a Content Management System (CMS) such as WordPress. Skills & Competencies
Experience with marketing automation platforms (e.g., HubSpot) for workflows, lead nurturing, and personalization. Strong content marketing skills, including writing clear, persuasive copy and tailoring calls to action to the buyer’s journey. Basic design ability using tools such as Adobe Creative Cloud or Canva to create engaging digital assets. Awareness of user experience (UX) principles to ensure campaigns and content are intuitive and accessible. Analytical skills to interpret data, measure campaign performance, and recommend improvements. Working knowledge of HTML for simple styling and troubleshooting. Highly organized and detail-oriented, with the ability to manage multiple projects in a fast-paced environment. Collaborative team player who adapts well to changing priorities. Knowledge of financial products and services is a plus. Commitment to continuous learning and staying current on marketing trends and technologies. Strong understanding of content marketing principles, including the need to organize information and calls to action based on the stage of the buyer’s journey. Physical Demands
Perform duties requiring sitting, keyboard and mouse use, and extended periods with a monitor; standing, walking, lifting, and reaching as needed. Occasional lifting or moving up to 20 pounds may be required. Location and Travel Requirements
The Digital Marketing Automation Specialist position is located in either Reno or Carson City, Nevada. GNCU’s Reno Operations Center is at 9790 Gateway Drive, Reno, NV 89521. The Carson City location is at 451 Eagle Station Lane, Carson City, NV 8970. Compensation & Benefits
Salary range: $64,000 – $90,000 per year, dependent on experience. Medical, dental, and vision plans with 90% employee coverage and approx. 75% dependent coverage. Health Savings Account contributions. Supplemental insurance and life insurance plans. Paid time off, including vacation and sick time, 12 paid holidays, 2 floating holidays, 1 floating wellness day, and a sabbatical leave after every seven years of employment. Paid time for volunteer community contributions. Employee product and service discounts. Equal Opportunity Employer
Greater Nevada is an Equal Opportunity Employer. Employment is based solely on a person’s merit and qualifications directly related to professional competence. Greater Nevada prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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