Intuit
Staff Marketing Manager : Digital Media, Local Strategy
Intuit, San Diego, California, United States, 92189
Staff Marketing Manager : Digital Media, Local Strategy
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Overview Come work for Intuit’s Consumer Group (CG), a team serving the needs of over 20+ million US consumers to file their annual tax returns. Intuit is recognized as one of the best companies to work for and is recognized by trusted industry sources, including:
#23 Fortune 2023 Best Workplaces in Technology
#14 2023 Fortune 100 best company to work for
#22 in 2023 PEOPLE® Companies that Care
#57 2023 Glassdoor's Best Places to Work
The Opportunity Shape the Future of Local, Enterprise-Level Marketing. Are you a digital marketer who thrives at the intersection of national brand power and hyper‑local execution? Do you have a passion for building new programs from the ground up within a world‑class enterprise? We are seeking a seasoned, highly motivated Staff Marketing Manager to pioneer the digital media strategy for our Activate Experts program. This critical role will architect and execute comprehensive marketing strategies designed to drive awareness, engagement, and conversion for a key new offering. You are not just running campaigns; you are building the playbook for how our brand wins at the local level, market by market.
Reporting to the Principal Manager of Local Digital Media and Emerging Tech, you will be the central hub for one of our most exciting growth initiatives.
Responsibilities
Strategic Program Leadership & Innovation: architect and execute sophisticated marketing strategies that blend national brand messaging with DMA‑level and hyper‑local targeting.
Command the program's digital media budget, ensuring every dollar is allocated to maximize ROI and exceed ambitious performance goals.
Pioneer innovative, scalable testing plans for local markets, partnering with data science and analytics to define and measure success.
Evaluate and recommend new marketing technologies and tools that unlock personalization and performance measurement at the local level.
Cross‑Functional Influence & Partnership: serve as the primary media partner for the internal go‑to‑market team, influencing target market selection, KPIs, and measurement. Champion the program's vision across the organization, ensuring alignment with senior leadership, product marketers, data partners, and finance.
Build and maintain strong relationships with agencies and media partners, staying on the cutting edge of platform best practices for web, phone, and in‑person conversion tracking.
Deliver clear, concise updates to senior leadership, confidently representing program strategy and performance in high‑stakes presentations.
Performance Measurement & Optimization: drive the operational rhythm of the program through regular operating mechanisms and maintain workstream clarity via weekly prioritization. Translate complex data into actionable insights for both tactical optimization and high‑level strategic pivots.
Qualifications
7+ years paid media experience focused on digital, with a track record of leading high‑impact strategies & initiatives in DMA and local marketing.
Digital marketing & technical expertise: a digital native with deep expertise in paid media and revenue growth.
Passion for staying current with industry trends, technologies, and competitive landscapes.
Minimal travel required for industry networking, media, and conferences.
Hybrid role: 3 days in office per week at either San Diego or a Bay Area location (MTV or SF).
Pay Offered Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. This position will be eligible for a cash bonus, equity rewards, and benefits. The expected base pay range is:
Bay Area (California, CA): $158,000.00 – $213,500.00
Southern California (California, CA): $150,500.00 – $203,500.00
Benefits Intuit values a healthy work‑life balance and offers flexibility, comprehensive health plans, 401(k) matching, paid time off, and unlimited vacation. For more details, see our careers and benefits pages.
EEO Statement Intuit is an Equal Opportunity Employer. We celebrate diversity and encourage all qualified individuals to apply.
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Overview Come work for Intuit’s Consumer Group (CG), a team serving the needs of over 20+ million US consumers to file their annual tax returns. Intuit is recognized as one of the best companies to work for and is recognized by trusted industry sources, including:
#23 Fortune 2023 Best Workplaces in Technology
#14 2023 Fortune 100 best company to work for
#22 in 2023 PEOPLE® Companies that Care
#57 2023 Glassdoor's Best Places to Work
The Opportunity Shape the Future of Local, Enterprise-Level Marketing. Are you a digital marketer who thrives at the intersection of national brand power and hyper‑local execution? Do you have a passion for building new programs from the ground up within a world‑class enterprise? We are seeking a seasoned, highly motivated Staff Marketing Manager to pioneer the digital media strategy for our Activate Experts program. This critical role will architect and execute comprehensive marketing strategies designed to drive awareness, engagement, and conversion for a key new offering. You are not just running campaigns; you are building the playbook for how our brand wins at the local level, market by market.
Reporting to the Principal Manager of Local Digital Media and Emerging Tech, you will be the central hub for one of our most exciting growth initiatives.
Responsibilities
Strategic Program Leadership & Innovation: architect and execute sophisticated marketing strategies that blend national brand messaging with DMA‑level and hyper‑local targeting.
Command the program's digital media budget, ensuring every dollar is allocated to maximize ROI and exceed ambitious performance goals.
Pioneer innovative, scalable testing plans for local markets, partnering with data science and analytics to define and measure success.
Evaluate and recommend new marketing technologies and tools that unlock personalization and performance measurement at the local level.
Cross‑Functional Influence & Partnership: serve as the primary media partner for the internal go‑to‑market team, influencing target market selection, KPIs, and measurement. Champion the program's vision across the organization, ensuring alignment with senior leadership, product marketers, data partners, and finance.
Build and maintain strong relationships with agencies and media partners, staying on the cutting edge of platform best practices for web, phone, and in‑person conversion tracking.
Deliver clear, concise updates to senior leadership, confidently representing program strategy and performance in high‑stakes presentations.
Performance Measurement & Optimization: drive the operational rhythm of the program through regular operating mechanisms and maintain workstream clarity via weekly prioritization. Translate complex data into actionable insights for both tactical optimization and high‑level strategic pivots.
Qualifications
7+ years paid media experience focused on digital, with a track record of leading high‑impact strategies & initiatives in DMA and local marketing.
Digital marketing & technical expertise: a digital native with deep expertise in paid media and revenue growth.
Passion for staying current with industry trends, technologies, and competitive landscapes.
Minimal travel required for industry networking, media, and conferences.
Hybrid role: 3 days in office per week at either San Diego or a Bay Area location (MTV or SF).
Pay Offered Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. This position will be eligible for a cash bonus, equity rewards, and benefits. The expected base pay range is:
Bay Area (California, CA): $158,000.00 – $213,500.00
Southern California (California, CA): $150,500.00 – $203,500.00
Benefits Intuit values a healthy work‑life balance and offers flexibility, comprehensive health plans, 401(k) matching, paid time off, and unlimited vacation. For more details, see our careers and benefits pages.
EEO Statement Intuit is an Equal Opportunity Employer. We celebrate diversity and encourage all qualified individuals to apply.
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