Doctronic
Director of Paid Media | SEM, Paid Social, Programmatic, CTV
About Doctronic
Doctronic is building the most advanced AI-powered healthcare platform in the world. We give people instant, trustworthy, always-on access to medical guidance — combining a cutting‑edge AI doctor with 24/7 real‑world telehealth. With millions of users and growing demand, we're scaling our paid media engine fast.
The Role We’re looking for a hands‑on
Marketing Director of Paid Media
to own and scale our
performance marketing portfolio
across:
SEM
(Google, Bing)
Paid Social
(Meta, TikTok, Reddit, YouTube)
Programmatic Display
(PulsePoint, Taboola, StackAdapt, etc.)
Connected TV (CTV)
This role can be a
high‑touch in‑house lead
or a
specialist agency/contractor
who behaves like an internal team member, owning outcomes and integrating tightly with creative, analytics, and product teams.
You’ll drive paid media strategy, execution, measurement, and optimization across full‑funnel campaigns, with CAC, CTR, and CPA as your north stars.
Key Responsibilities Search (SEM)
Build, scale, and optimize Google Ads + Bing campaigns across branded, non‑brand, local, and long‑tail keywords
Own account structure, RSA optimization, match type strategy, Quality Score improvements
Leverage keyword research, negative keyword mining, and competitive tracking
Paid Social
Run full‑funnel campaigns across Meta, TikTok, Reddit, YouTube
Partner with creative lead for motion/static testing, hooks, UGC integration
Launch and iterate paid social experiments 2–4x/month with clear KPIs
Programmatic & CTV
Launch and manage campaigns via PulsePoint, StackAdapt, Taboola, MNTN, or similar
Set up retargeting and mid‑funnel display journeys
Track view‑through attribution and optimize cross‑channel lift
Analytics & Optimization
Own CAC, CPA, CTR, ROAS across all platforms
Define testing roadmap, weekly reporting cadence, and creative feedback loops
Build and interpret Looker Studio dashboards, attribution models, and platform data
KPIs for Success
Sub‑$100 CAC on telehealth evaluations
1.0%+ CTR across top‑funnel paid creative
3.0x+ blended ROAS
Weekly net‑new creative tests in all channels
5–10% weekly budget reallocation driven by performance insights
Reduced cost per MQL (if integrating with lead gen campaigns)
You’ll Excel If You:
Have 5–10+ years in performance marketing, either in‑house or via a high‑touch agency
Have run $500K+/mo in ad spend with measurable ROI outcomes
Can operate across platforms with minimal hand‑holding — but are collaborative and strategic
Think in terms of
creative testing ,
message‑market fit , and
full‑funnel architecture
Are fluent in Google Ads, Meta Ads, TikTok Ads, and DV360‑style DSPs
Use tools like Looker Studio, Triple Whale, GA4, Motion, or Northbeam to uncover insights
Thrive in test‑and‑learn environments, managing both efficiency and scale
#J-18808-Ljbffr
The Role We’re looking for a hands‑on
Marketing Director of Paid Media
to own and scale our
performance marketing portfolio
across:
SEM
(Google, Bing)
Paid Social
(Meta, TikTok, Reddit, YouTube)
Programmatic Display
(PulsePoint, Taboola, StackAdapt, etc.)
Connected TV (CTV)
This role can be a
high‑touch in‑house lead
or a
specialist agency/contractor
who behaves like an internal team member, owning outcomes and integrating tightly with creative, analytics, and product teams.
You’ll drive paid media strategy, execution, measurement, and optimization across full‑funnel campaigns, with CAC, CTR, and CPA as your north stars.
Key Responsibilities Search (SEM)
Build, scale, and optimize Google Ads + Bing campaigns across branded, non‑brand, local, and long‑tail keywords
Own account structure, RSA optimization, match type strategy, Quality Score improvements
Leverage keyword research, negative keyword mining, and competitive tracking
Paid Social
Run full‑funnel campaigns across Meta, TikTok, Reddit, YouTube
Partner with creative lead for motion/static testing, hooks, UGC integration
Launch and iterate paid social experiments 2–4x/month with clear KPIs
Programmatic & CTV
Launch and manage campaigns via PulsePoint, StackAdapt, Taboola, MNTN, or similar
Set up retargeting and mid‑funnel display journeys
Track view‑through attribution and optimize cross‑channel lift
Analytics & Optimization
Own CAC, CPA, CTR, ROAS across all platforms
Define testing roadmap, weekly reporting cadence, and creative feedback loops
Build and interpret Looker Studio dashboards, attribution models, and platform data
KPIs for Success
Sub‑$100 CAC on telehealth evaluations
1.0%+ CTR across top‑funnel paid creative
3.0x+ blended ROAS
Weekly net‑new creative tests in all channels
5–10% weekly budget reallocation driven by performance insights
Reduced cost per MQL (if integrating with lead gen campaigns)
You’ll Excel If You:
Have 5–10+ years in performance marketing, either in‑house or via a high‑touch agency
Have run $500K+/mo in ad spend with measurable ROI outcomes
Can operate across platforms with minimal hand‑holding — but are collaborative and strategic
Think in terms of
creative testing ,
message‑market fit , and
full‑funnel architecture
Are fluent in Google Ads, Meta Ads, TikTok Ads, and DV360‑style DSPs
Use tools like Looker Studio, Triple Whale, GA4, Motion, or Northbeam to uncover insights
Thrive in test‑and‑learn environments, managing both efficiency and scale
#J-18808-Ljbffr