Black & White Zebra
Senior Content Manager, People Managing People (USA)
Black & White Zebra, San Diego, California, United States, 92189
Overview
Senior Content Manager, People Managing People (USA) — join to apply for the Senior Content Manager, People Managing People (USA) role at Black & White Zebra. Base pay range: $110,000.00/yr - $140,000.00/yr. This range is provided by Black & White Zebra. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. This role supports Black & White Zebra’s flagship resource, People Managing People, and leads a cross-channel content program to inform and engage leaders using AI to build better systems and stronger teams with real business impact. At Black & White Zebra, our publications are the cornerstone of our business, and People Managing People is our flagship resource for forward-thinking leaders using AI to build better systems, stronger teams, and more human-centered ways of working with real business impact. Responsibilities
Lead cross-channel content strategy and roadmap: own the content roadmap, decide what we create, update, and optimize across channels based on performance data, business goals, and audience needs. Extend stories across editorial, podcasts, newsletters, video, social, and events; repurpose content for maximum impact. Evolve editorial methodology to ensure alignment with our mission to help readers future-proof their organizations. Ground decisions in SEO, user feedback, competitive research, data sources, and emerging audience needs—especially around AI and the future of project delivery. Elevate content quality and innovation: oversee site-wide content quality and clarity; write and contribute first-person content on high-priority topics; contribute to interviews, podcasts, and digital PR; test, launch, and scale new formats (interactive tools, visual storytelling, surveys, and beyond); surface emerging reader needs by talking to users and testing tools, with emphasis on AI topics. Embed and scale AI-powered content systems: work with content operations to integrate AI across the content workflow—from templates to publishing and optimization; coach editors and internal experts to participate in earned media and thought leadership opportunities in partnership with the Digital PR Lead. Grow and empower a high-performing content team: manage and mentor editors and contributors, provide structured feedback and career support, and foster a culture of curiosity, collaboration, and experimentation at the nexus of AI innovation and content leadership. Collaborate cross-functionally with Content Ops, SEO, Media, and Events to align efforts and raise quality and efficiency. What You'll Be Doing (Responsibilities)
Lead cross-channel content strategy and roadmap: own the content roadmap, decide what we create, update, and optimize across channels based on performance data, business goals, and audience needs. Extend stories across editorial, podcasts, newsletters, video, social, and events—repurposing content for maximum impact. Ground decisions in SEO, user feedback, competitive research, data sources, and emerging audience needs—especially around AI and the future of project delivery. Elevate content quality and innovation: oversee site-wide content quality and clarity; contribute first-person content on high-priority topics; contribute to interviews, podcasts, and digital PR; test, launch, and scale new formats—interactive tools, visual storytelling, surveys, and beyond—that engage readers in fresh ways. Surface emerging reader needs by talking to users, testing tools, and spotting opportunities before they appear in SEO data—with a special focus on AI topics. Embed and scale AI-powered content systems: Work with content operations to integrate AI across every part of the content workflow—from templates to publishing and optimization—and continuously refine processes to scale responsibly. Coach editors and internal experts to step into earned media, PR, and thought leadership opportunities in partnership with the Digital PR Lead. Grow and empower a high-performing content team: Manage and mentor a team of editors and contributors, providing structured feedback, editorial development, and career support. Coach internal experts and editors to participate in earned media and thought leadership efforts, in partnership with the Digital PR Lead. Foster a culture of curiosity, collaboration, and experimentation that keeps the team at the forefront of both AI innovation and content leadership. How Your Success Will Be Measured
Content output: Volume of high-quality net-new and updated articles published each month, aligned to strategic priorities and roadmap goals. Content quality & clarity: Adherence to editorial standards, voice, and structure—along with improvements in engagement metrics, UX feedback, and time-to-publish efficiency. Performance impact: Growth in keyword rankings, organic traffic, newsletter sign-ups, and conversions tied to business-critical topics and funnel stages; increased visibility and authority in AI, project delivery, and PM tool conversations. AI-powered, scalable improvements: Enhancements to templates, workflows, and AI processes that increase quality, reduce friction, and enable scale—resulting in faster time-to-publish, increased traffic and revenue, and reduced content production costs. Team development: Feedback adoption, editorial growth, and quality improvements from contributors, resulting in faster content cycles, increased publishing autonomy, and higher volume of consistently high-quality content. Thought leadership readiness: Participation in media, interviews, and PR opportunities; engagement of SMEs, editors, and internal experts in thought leadership efforts in partnership with the Digital PR Lead. Proprietary enhancements: Pieces enriched with original diagrams, templates, tools, visuals, or interactive elements that improve UX and search competitiveness. Your Skillset Includes
5–7+ years in organic content strategy, editorial leadership, or content marketing, with a track record of scaling programs and driving measurable growth. Strong foundation in business management, people leadership, people operations, HR and/or workplace tech; experience with HRIS, ATS, onboarding platforms, or performance management systems; ability to translate that experience into high-value content. Proven track record of managing content teams or freelancers in fast-paced, high-output environments—balancing coaching, quality, and efficiency. Deep knowledge of SEO, user intent, and content UX; ability to create content that ranks, converts, and genuinely helps readers. Advanced experience with AI-assisted content production, including prompt design, workflow tuning, and integrating AI into templates and publishing to increase efficiency and quality. Strong research, interviewing, and storytelling skills to turn complex concepts into clear narratives. Excellent cross-functional communication and project management skills; experience with SEO, media, operations, and leadership stakeholders. Ability to leverage data to drive decisions, including performance reporting, testing frameworks, and content analytics; comfortable with GA4, Ahrefs, WordPress, and Airtable. Curiosity about future of organizational leadership and passion for helping others adapt and thrive. Nice To Haves
Experience contributing expert commentary or appearing in thought leadership content. Familiarity with PR/media collaboration and working with outreach or communications teams. Background in content UX, accessibility, or conversion-oriented design for content. Salary Statement
This full-time position is remote with an annual base salary in the range of $110,000 to $140,000 USD. The range is a guide based on skills, knowledge, and experience for new hires based in USA only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities, and alignment with market data. Ranges may vary for candidates outside the USA or at different seniority levels. In addition to base salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package. About Us
We’re a rapidly growing, independent media tech company headquartered in Vancouver, Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work. Our brands cover thought leadership for executives in project management, people management, product management, tech, marketing, and more—connecting people with knowledge, skills, and tools to succeed in the age of AI. We started in 2011 as The Digital Project Manager blog; now an international team of 70+ creators, strategists, and innovators with a portfolio of more than 15 publications. We’ve been recognized in The Globe and Mail’s Fastest Growing Company list, Deloitte’s Fast 50, and other awards. We’re committed to a mission to create a playbook for the future of work and empower communities to participate. Diversity, Equity and Inclusion: Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military status, sexual orientation, or any other protected status. Seniority level
Not Applicable Employment type
Full-time Job function
Marketing, Public Relations, and Writing/Editing Industries: Technology, Information and Media Referrals increase your chances of interviewing at Black & White Zebra. Sign in to set job alerts for “Senior Content Manager” roles.
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Senior Content Manager, People Managing People (USA) — join to apply for the Senior Content Manager, People Managing People (USA) role at Black & White Zebra. Base pay range: $110,000.00/yr - $140,000.00/yr. This range is provided by Black & White Zebra. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. This role supports Black & White Zebra’s flagship resource, People Managing People, and leads a cross-channel content program to inform and engage leaders using AI to build better systems and stronger teams with real business impact. At Black & White Zebra, our publications are the cornerstone of our business, and People Managing People is our flagship resource for forward-thinking leaders using AI to build better systems, stronger teams, and more human-centered ways of working with real business impact. Responsibilities
Lead cross-channel content strategy and roadmap: own the content roadmap, decide what we create, update, and optimize across channels based on performance data, business goals, and audience needs. Extend stories across editorial, podcasts, newsletters, video, social, and events; repurpose content for maximum impact. Evolve editorial methodology to ensure alignment with our mission to help readers future-proof their organizations. Ground decisions in SEO, user feedback, competitive research, data sources, and emerging audience needs—especially around AI and the future of project delivery. Elevate content quality and innovation: oversee site-wide content quality and clarity; write and contribute first-person content on high-priority topics; contribute to interviews, podcasts, and digital PR; test, launch, and scale new formats (interactive tools, visual storytelling, surveys, and beyond); surface emerging reader needs by talking to users and testing tools, with emphasis on AI topics. Embed and scale AI-powered content systems: work with content operations to integrate AI across the content workflow—from templates to publishing and optimization; coach editors and internal experts to participate in earned media and thought leadership opportunities in partnership with the Digital PR Lead. Grow and empower a high-performing content team: manage and mentor editors and contributors, provide structured feedback and career support, and foster a culture of curiosity, collaboration, and experimentation at the nexus of AI innovation and content leadership. Collaborate cross-functionally with Content Ops, SEO, Media, and Events to align efforts and raise quality and efficiency. What You'll Be Doing (Responsibilities)
Lead cross-channel content strategy and roadmap: own the content roadmap, decide what we create, update, and optimize across channels based on performance data, business goals, and audience needs. Extend stories across editorial, podcasts, newsletters, video, social, and events—repurposing content for maximum impact. Ground decisions in SEO, user feedback, competitive research, data sources, and emerging audience needs—especially around AI and the future of project delivery. Elevate content quality and innovation: oversee site-wide content quality and clarity; contribute first-person content on high-priority topics; contribute to interviews, podcasts, and digital PR; test, launch, and scale new formats—interactive tools, visual storytelling, surveys, and beyond—that engage readers in fresh ways. Surface emerging reader needs by talking to users, testing tools, and spotting opportunities before they appear in SEO data—with a special focus on AI topics. Embed and scale AI-powered content systems: Work with content operations to integrate AI across every part of the content workflow—from templates to publishing and optimization—and continuously refine processes to scale responsibly. Coach editors and internal experts to step into earned media, PR, and thought leadership opportunities in partnership with the Digital PR Lead. Grow and empower a high-performing content team: Manage and mentor a team of editors and contributors, providing structured feedback, editorial development, and career support. Coach internal experts and editors to participate in earned media and thought leadership efforts, in partnership with the Digital PR Lead. Foster a culture of curiosity, collaboration, and experimentation that keeps the team at the forefront of both AI innovation and content leadership. How Your Success Will Be Measured
Content output: Volume of high-quality net-new and updated articles published each month, aligned to strategic priorities and roadmap goals. Content quality & clarity: Adherence to editorial standards, voice, and structure—along with improvements in engagement metrics, UX feedback, and time-to-publish efficiency. Performance impact: Growth in keyword rankings, organic traffic, newsletter sign-ups, and conversions tied to business-critical topics and funnel stages; increased visibility and authority in AI, project delivery, and PM tool conversations. AI-powered, scalable improvements: Enhancements to templates, workflows, and AI processes that increase quality, reduce friction, and enable scale—resulting in faster time-to-publish, increased traffic and revenue, and reduced content production costs. Team development: Feedback adoption, editorial growth, and quality improvements from contributors, resulting in faster content cycles, increased publishing autonomy, and higher volume of consistently high-quality content. Thought leadership readiness: Participation in media, interviews, and PR opportunities; engagement of SMEs, editors, and internal experts in thought leadership efforts in partnership with the Digital PR Lead. Proprietary enhancements: Pieces enriched with original diagrams, templates, tools, visuals, or interactive elements that improve UX and search competitiveness. Your Skillset Includes
5–7+ years in organic content strategy, editorial leadership, or content marketing, with a track record of scaling programs and driving measurable growth. Strong foundation in business management, people leadership, people operations, HR and/or workplace tech; experience with HRIS, ATS, onboarding platforms, or performance management systems; ability to translate that experience into high-value content. Proven track record of managing content teams or freelancers in fast-paced, high-output environments—balancing coaching, quality, and efficiency. Deep knowledge of SEO, user intent, and content UX; ability to create content that ranks, converts, and genuinely helps readers. Advanced experience with AI-assisted content production, including prompt design, workflow tuning, and integrating AI into templates and publishing to increase efficiency and quality. Strong research, interviewing, and storytelling skills to turn complex concepts into clear narratives. Excellent cross-functional communication and project management skills; experience with SEO, media, operations, and leadership stakeholders. Ability to leverage data to drive decisions, including performance reporting, testing frameworks, and content analytics; comfortable with GA4, Ahrefs, WordPress, and Airtable. Curiosity about future of organizational leadership and passion for helping others adapt and thrive. Nice To Haves
Experience contributing expert commentary or appearing in thought leadership content. Familiarity with PR/media collaboration and working with outreach or communications teams. Background in content UX, accessibility, or conversion-oriented design for content. Salary Statement
This full-time position is remote with an annual base salary in the range of $110,000 to $140,000 USD. The range is a guide based on skills, knowledge, and experience for new hires based in USA only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities, and alignment with market data. Ranges may vary for candidates outside the USA or at different seniority levels. In addition to base salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package. About Us
We’re a rapidly growing, independent media tech company headquartered in Vancouver, Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work. Our brands cover thought leadership for executives in project management, people management, product management, tech, marketing, and more—connecting people with knowledge, skills, and tools to succeed in the age of AI. We started in 2011 as The Digital Project Manager blog; now an international team of 70+ creators, strategists, and innovators with a portfolio of more than 15 publications. We’ve been recognized in The Globe and Mail’s Fastest Growing Company list, Deloitte’s Fast 50, and other awards. We’re committed to a mission to create a playbook for the future of work and empower communities to participate. Diversity, Equity and Inclusion: Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military status, sexual orientation, or any other protected status. Seniority level
Not Applicable Employment type
Full-time Job function
Marketing, Public Relations, and Writing/Editing Industries: Technology, Information and Media Referrals increase your chances of interviewing at Black & White Zebra. Sign in to set job alerts for “Senior Content Manager” roles.
#J-18808-Ljbffr