Harnham
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Building Data, Analytics & AI teams across the US
Role:
(Senior) Director of Marketing Analytics Location:
New York or California (3 days per week) Compensation:
High $200s base + ~20% bonus + equity / LTIs About the Company
We are a Fortune 500 consumer technology leader with a portfolio of well‑known brands in cybersecurity, digital safety, and fintech. Despite our scale, we operate with the lean, scrappy mindset of a high‑growth start‑up — no executive assistants, a hands‑on culture, and a strong bias for execution. We run one of the world’s largest direct‑to‑consumer marketing operations, investing $500M+ annually. Our telemetry systems process 500,000 events per second, and our retention rates exceed 80% annually (equivalent to monthly retention at many firms). With a recent acquisition expanding us into fintech, we are integrating data assets that are dwarfed by our own — where a month of their data equals a single day of ours. The Opportunity
We are seeking a (Senior) Director of Marketing Analytics to become the voice of marketing performance for the C‑suite. This is a player‑coach role: part strategist, part doer. You’ll own the analytics strategy for our largest P&L investment, personally deliver rigorous measurement and modeling, and build out a high‑performing analytics team that is not only technical but also able to communicate insights with clarity and impact. This role is critical: every two weeks, executive leadership requires a clear unpack of marketing performance. The current team is strong technically but lacks storytelling and executive presence. We need a leader who can code, run models, and at the same time translate findings into crisp, boardroom‑ready insights. Key Responsibilities
Own the analytical strategy for $500M+ D2C marketing spend Personally build MMM, MTA, CLTV, and incrementality models from scratch Design and interpret lift tests, spend curves, attribution models, and optimization frameworks Write SQL, Python/R, and contribute directly to analyses (hands‑on expected ~40–50% of the time) Partner with CDO, CMO, and CFO to deliver concise, actionable insights every two weeks Be the “voice of marketing performance” at the executive table Mentor and strengthen an existing analytics team — developing both technical rigor and communication skills Drive analytics engineering contributions so marketing analytics is less dependent on data engineering Operate in a lean, no‑frills environment — rolling up sleeves and delivering under resource constraints Ideal Candidate
10–15+ years in marketing analytics, with proven ability to deliver impact in scrappy, lean environments (start‑ups, scale‑ups, or consulting with strong marketing exposure) Hands‑on technical depth: SQL (advanced queries, optimization), Python/R modeling, cloud warehouses (Snowflake, BigQuery, Redshift), dbt, Airflow Deep marketing knowledge: lift testing, MMM, MTA, spend curves, attribution, and customer lifetime value modeling Executive presence: proven ability to distill complex analyses into clear stories for CFO/CMO/CDO audiences “Player‑coach” mindset: able to execute personally and simultaneously lead a team of 10–15 Experience in subscription / retention businesses a strong plus Consulting pedigree (BCG, Bain, McKinsey, Big 4, or boutique) or start‑up growth experience ideal Interview Process
Technical SQL test with the Chief Data Officer Executive discussions with the CMO and CDO Peer‑level conversation with Head of Marketing Analytics (from recent fintech acquisition) Seniority level
Director Employment type
Full‑time Job function
Analyst Referrals increase your chances of interviewing at Harnham by 2x
#J-18808-Ljbffr
Role:
(Senior) Director of Marketing Analytics Location:
New York or California (3 days per week) Compensation:
High $200s base + ~20% bonus + equity / LTIs About the Company
We are a Fortune 500 consumer technology leader with a portfolio of well‑known brands in cybersecurity, digital safety, and fintech. Despite our scale, we operate with the lean, scrappy mindset of a high‑growth start‑up — no executive assistants, a hands‑on culture, and a strong bias for execution. We run one of the world’s largest direct‑to‑consumer marketing operations, investing $500M+ annually. Our telemetry systems process 500,000 events per second, and our retention rates exceed 80% annually (equivalent to monthly retention at many firms). With a recent acquisition expanding us into fintech, we are integrating data assets that are dwarfed by our own — where a month of their data equals a single day of ours. The Opportunity
We are seeking a (Senior) Director of Marketing Analytics to become the voice of marketing performance for the C‑suite. This is a player‑coach role: part strategist, part doer. You’ll own the analytics strategy for our largest P&L investment, personally deliver rigorous measurement and modeling, and build out a high‑performing analytics team that is not only technical but also able to communicate insights with clarity and impact. This role is critical: every two weeks, executive leadership requires a clear unpack of marketing performance. The current team is strong technically but lacks storytelling and executive presence. We need a leader who can code, run models, and at the same time translate findings into crisp, boardroom‑ready insights. Key Responsibilities
Own the analytical strategy for $500M+ D2C marketing spend Personally build MMM, MTA, CLTV, and incrementality models from scratch Design and interpret lift tests, spend curves, attribution models, and optimization frameworks Write SQL, Python/R, and contribute directly to analyses (hands‑on expected ~40–50% of the time) Partner with CDO, CMO, and CFO to deliver concise, actionable insights every two weeks Be the “voice of marketing performance” at the executive table Mentor and strengthen an existing analytics team — developing both technical rigor and communication skills Drive analytics engineering contributions so marketing analytics is less dependent on data engineering Operate in a lean, no‑frills environment — rolling up sleeves and delivering under resource constraints Ideal Candidate
10–15+ years in marketing analytics, with proven ability to deliver impact in scrappy, lean environments (start‑ups, scale‑ups, or consulting with strong marketing exposure) Hands‑on technical depth: SQL (advanced queries, optimization), Python/R modeling, cloud warehouses (Snowflake, BigQuery, Redshift), dbt, Airflow Deep marketing knowledge: lift testing, MMM, MTA, spend curves, attribution, and customer lifetime value modeling Executive presence: proven ability to distill complex analyses into clear stories for CFO/CMO/CDO audiences “Player‑coach” mindset: able to execute personally and simultaneously lead a team of 10–15 Experience in subscription / retention businesses a strong plus Consulting pedigree (BCG, Bain, McKinsey, Big 4, or boutique) or start‑up growth experience ideal Interview Process
Technical SQL test with the Chief Data Officer Executive discussions with the CMO and CDO Peer‑level conversation with Head of Marketing Analytics (from recent fintech acquisition) Seniority level
Director Employment type
Full‑time Job function
Analyst Referrals increase your chances of interviewing at Harnham by 2x
#J-18808-Ljbffr