Apex Systems
Marketing Data Analyst (Deposit / Lending Products)
Apex Systems, Boston, Massachusetts, us, 02298
Marketing Data Analyst
Our client in the banking domain is seeking a Marketing Data Analyst to join their Marketing Analytics & Data Science team. This role will support strategic marketing initiatives, with a focus on deposit and lending product analytics. The position offers an exciting opportunity to contribute to data-driven decision-making and campaign optimization in a dynamic financial services environment. Responsibilities: Analyze and interpret marketing data, with a focus on lending products Build and maintain dashboards using Power BI and AWS QuickSight Support campaign measurement and execution, providing actionable insights Run queries, identify trends, and assess the effectiveness of marketing channels Collaborate with cross-functional teams to align analytics with business goals Communicate findings and recommendations to leadership and stakeholders Required Experience: Minimum 3+ years of experience in marketing data and analytics Strong understanding of digital marketing data, campaign strategy, and execution Experience with lending product data (e.g., lending, underwriting) Proficiency in SQL Server (query writing) Dashboarding experience with Power BI and AWS QuickSight Working knowledge of Python Familiarity with Google Analytics and/or Adobe Analytics Prior experience in financial services, preferably banking or fintech Desired Experience: Experience in fintech or commercial banking Exposure to Experian valuation, Axiom, or Tealium tag management Understanding of identity graph concepts Soft Skills: Strong communication skills with the ability to engage leadership, team members, and clients Collaborative mindset and ability to work in a fast-paced, data-driven environment Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a retirement plan (401k or local country equivalent) program. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide. Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.
Our client in the banking domain is seeking a Marketing Data Analyst to join their Marketing Analytics & Data Science team. This role will support strategic marketing initiatives, with a focus on deposit and lending product analytics. The position offers an exciting opportunity to contribute to data-driven decision-making and campaign optimization in a dynamic financial services environment. Responsibilities: Analyze and interpret marketing data, with a focus on lending products Build and maintain dashboards using Power BI and AWS QuickSight Support campaign measurement and execution, providing actionable insights Run queries, identify trends, and assess the effectiveness of marketing channels Collaborate with cross-functional teams to align analytics with business goals Communicate findings and recommendations to leadership and stakeholders Required Experience: Minimum 3+ years of experience in marketing data and analytics Strong understanding of digital marketing data, campaign strategy, and execution Experience with lending product data (e.g., lending, underwriting) Proficiency in SQL Server (query writing) Dashboarding experience with Power BI and AWS QuickSight Working knowledge of Python Familiarity with Google Analytics and/or Adobe Analytics Prior experience in financial services, preferably banking or fintech Desired Experience: Experience in fintech or commercial banking Exposure to Experian valuation, Axiom, or Tealium tag management Understanding of identity graph concepts Soft Skills: Strong communication skills with the ability to engage leadership, team members, and clients Collaborative mindset and ability to work in a fast-paced, data-driven environment Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a retirement plan (401k or local country equivalent) program. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide. Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.