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First American Financial

SEO + SEM Specialist

First American Financial, Nevada, Iowa, United States, 50201

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Employer Industry: Real Estate and Title Insurance

Why consider this job opportunity:

Salary range of $62,700.00 - $83,600.00

Opportunity to own the search engine visibility strategy within a new Performance Marketing Center of Excellence

Critical role in capturing demand efficiently by integrating paid and organic strategies

Comprehensive benefits package including medical, dental, vision, 401k, and PTO/paid sick leave

Supportive and inclusive workplace culture that celebrates diversity, equity, and inclusion

What to Expect (Job Responsibilities):

Conduct keyword research and identify high-value opportunities across paid and organic search

Manage and optimize campaigns on Google Ads and other search platforms

Optimize on-page and off-page SEO elements to improve visibility and rankings

Design and execute SEO/SEM tests to uncover incremental performance opportunities

Analyze search trends and share insights to inform broader marketing strategy

What is Required (Qualifications):

3–5 years of experience in SEO/SEM roles, with experience in both paid and organic search

Proven ability to manage and optimize Google Ads accounts

Hands‑on experience with SEO keyword research, content briefs, and technical optimization

Strong analytical skills, with experience using Google Analytics (GA4) and search‑specific reporting tools

Collaborative mindset, capable of working across Paid Media, Brand, and Analytics teams

How to Stand Out (Preferred Qualifications):

Experience with search and analytics platforms, including SEMrush and Moz

Familiarity with project management and campaign orchestration tools

Ability to think holistically about growth beyond just acquisition and performance marketing

Natural curiosity and a data‑driven decision‑making approach

Proven track record of driving transformation and continuous improvement

#RealEstate #DigitalMarketing #SEO #SEM #CareerOpportunity #DiversityAndInclusion

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