Apex Current
Responsibilities
Keep abreast of emerging behaviors, technologies, and brands that affect client’s businesses
Interpret client marketing strategies into media recommendations that drive results
Collaborate with and support the brand strategy, creative and content teams to define project objectives, KPIs and strategic digital approach
Conduct research to identify digital channels for campaigns, staying aware of channel limitations and trends
Build and develop strategic multi‑channel digital marketing plans
Lead the implementation and provide expert support for digital marketing campaigns
Proactively recommend changes to plans to continuously improve results
Identify trends and insights to optimize campaign performance
Brainstorm new and creative growth strategies
A/B test custom audiences, placements and creative assets to improve CPA
Compile data across several digital platforms to create monthly reports, analyzing performance metrics to provide insights and optimizations for future campaigns
Present insights and analytics reports to clients
Perform competitive analysis and identify gaps and opportunities in the marketplace
Drive thought leadership of general SEO, email marketing, and digital media strategy
Stay up to date on search engine best practices
Understand technical SEO requirements to inform implementation
Perform search engine optimization tasks, including implementation, monitoring and reporting performance
Collaborate with platform and other vendor partners
Maintain expert certifications on digital marketing platforms such as Facebook, Instagram, Pinterest, TikTok, LinkedIn, YouTube, Google and emerging media channels
Qualifications
Bachelor’s degree in marketing, advertising, communications or related field
3+ years of experience managing paid and organic social campaigns
2+ years of experience in search engine marketing and optimization (Google products)
Knowledge of 3rd party tracking and serving technology (like Google Analytics, Shopify and Amazon Store)
Strong quantitative, analytical and data literacy skills
Strong organizational and communications skills to be able to manage multiple projects in a fast‑paced environment
Proficient with Word, Excel, Keynote and Google products (Gmail, Sheets, Docs); data visualization tools experience is a plus
Exhibits strong listening skills and the ability to tactfully communicate position on relevant issues to reach team consensus
Proactive nature in the seeking of work/responsibility
Dependability in execution of work and as member of assigned team
Enthusiastic, solution-oriented attitude in accepting work/new challenges
Effective interpersonal skills working well across functions
Conscientious work ethic
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Advertising Services
#J-18808-Ljbffr
Keep abreast of emerging behaviors, technologies, and brands that affect client’s businesses
Interpret client marketing strategies into media recommendations that drive results
Collaborate with and support the brand strategy, creative and content teams to define project objectives, KPIs and strategic digital approach
Conduct research to identify digital channels for campaigns, staying aware of channel limitations and trends
Build and develop strategic multi‑channel digital marketing plans
Lead the implementation and provide expert support for digital marketing campaigns
Proactively recommend changes to plans to continuously improve results
Identify trends and insights to optimize campaign performance
Brainstorm new and creative growth strategies
A/B test custom audiences, placements and creative assets to improve CPA
Compile data across several digital platforms to create monthly reports, analyzing performance metrics to provide insights and optimizations for future campaigns
Present insights and analytics reports to clients
Perform competitive analysis and identify gaps and opportunities in the marketplace
Drive thought leadership of general SEO, email marketing, and digital media strategy
Stay up to date on search engine best practices
Understand technical SEO requirements to inform implementation
Perform search engine optimization tasks, including implementation, monitoring and reporting performance
Collaborate with platform and other vendor partners
Maintain expert certifications on digital marketing platforms such as Facebook, Instagram, Pinterest, TikTok, LinkedIn, YouTube, Google and emerging media channels
Qualifications
Bachelor’s degree in marketing, advertising, communications or related field
3+ years of experience managing paid and organic social campaigns
2+ years of experience in search engine marketing and optimization (Google products)
Knowledge of 3rd party tracking and serving technology (like Google Analytics, Shopify and Amazon Store)
Strong quantitative, analytical and data literacy skills
Strong organizational and communications skills to be able to manage multiple projects in a fast‑paced environment
Proficient with Word, Excel, Keynote and Google products (Gmail, Sheets, Docs); data visualization tools experience is a plus
Exhibits strong listening skills and the ability to tactfully communicate position on relevant issues to reach team consensus
Proactive nature in the seeking of work/responsibility
Dependability in execution of work and as member of assigned team
Enthusiastic, solution-oriented attitude in accepting work/new challenges
Effective interpersonal skills working well across functions
Conscientious work ethic
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Advertising Services
#J-18808-Ljbffr