Flamingo Estate
Retention Marketing Specialist
Flamingo Estate, Los Angeles, California, United States, 90079
Retention Marketing Specialist / Manager
Location: Highland Park, CA
Job Type: Full-Time
Hybrid schedule: 3 days a week in office
Job Summary As our
Retention Marketing Specialist/Manager , you’ll own the full lifecycle of our existing customers building strategies and programs that increase repeat purchase, reduce subscription churn, and re‑engage lapsed users. The main focus of this role is to optimize the Lifetime Value of a customer. You’ll blend creative CRM thinking with analytical rigor to improve retention KPIs across email, SMS, Subscription, Membership, and owned channels. This role sits within the Growth team and partners closely with Creative, Design, Operation, and Product teams to ensure that every touchpoint drives deeper brand love and customer value, which translates into increased LTV.
Key Responsibilities
Conceptualize, develop and execute retention campaigns that drive repeat purchase, subscription renewal, and customer lifetime value
Manage CRM programs (email, SMS, loyalty, push) with clear customer segmentation, testing, and performance measurement
Analyze churn drivers across all touchpoints - including initial acquisition product and payment format - and create targeted win‑back strategies for lapsed and at‑risk customers and subscribers
Drive higher subscription repeat across the business and thus grow subscription as a % of total revenue
Track purchase cohorts across time, product, marketing channel, and other identifiers to monitor LTV health, and suggest upstream optimizations to marketing team
Partner with Data & Product to identify behavioral triggers and develop personalized communications that drive brand engagement
Collaborate with Creative and Design teams for email and owned communication channels
Utilize your deep understanding of retention metrics, including repeat purchase rate, churn rate, order frequency, active subscriber base, and CRM performance, in order to optimize and extend LTV
Design and run A/B tests across messaging, cohorts, and promotions to continually improve customer performance
Requirements
3–7 years of retention or CRM experience at a DTC brand (luxury, beauty, wellness, or lifestyle preferred)
Deep understanding of lifecycle marketing, segmentation, and customer journeys
Proven experience working with Shopify Plus
Experience with CRM platforms (Klaviyo, Attentive) and analytics tools (Google Analytics, Looker, or Tableau)
Analytical thinker with strong communication skills and able to turn insights into actionable programs
Excited by brand storytelling and building emotional loyalty, not just discount‑driven retention
Thrives in a fast‑moving, creative environment and loves testing, learning, and optimizing
Excellent project management and stakeholder communication skills
Deep knowledge of subscription models, as well as subscription‑specific retention strategies
Knowledge of loyalty programs and personalization strategies
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Consumer Goods
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Location: Highland Park, CA
Job Type: Full-Time
Hybrid schedule: 3 days a week in office
Job Summary As our
Retention Marketing Specialist/Manager , you’ll own the full lifecycle of our existing customers building strategies and programs that increase repeat purchase, reduce subscription churn, and re‑engage lapsed users. The main focus of this role is to optimize the Lifetime Value of a customer. You’ll blend creative CRM thinking with analytical rigor to improve retention KPIs across email, SMS, Subscription, Membership, and owned channels. This role sits within the Growth team and partners closely with Creative, Design, Operation, and Product teams to ensure that every touchpoint drives deeper brand love and customer value, which translates into increased LTV.
Key Responsibilities
Conceptualize, develop and execute retention campaigns that drive repeat purchase, subscription renewal, and customer lifetime value
Manage CRM programs (email, SMS, loyalty, push) with clear customer segmentation, testing, and performance measurement
Analyze churn drivers across all touchpoints - including initial acquisition product and payment format - and create targeted win‑back strategies for lapsed and at‑risk customers and subscribers
Drive higher subscription repeat across the business and thus grow subscription as a % of total revenue
Track purchase cohorts across time, product, marketing channel, and other identifiers to monitor LTV health, and suggest upstream optimizations to marketing team
Partner with Data & Product to identify behavioral triggers and develop personalized communications that drive brand engagement
Collaborate with Creative and Design teams for email and owned communication channels
Utilize your deep understanding of retention metrics, including repeat purchase rate, churn rate, order frequency, active subscriber base, and CRM performance, in order to optimize and extend LTV
Design and run A/B tests across messaging, cohorts, and promotions to continually improve customer performance
Requirements
3–7 years of retention or CRM experience at a DTC brand (luxury, beauty, wellness, or lifestyle preferred)
Deep understanding of lifecycle marketing, segmentation, and customer journeys
Proven experience working with Shopify Plus
Experience with CRM platforms (Klaviyo, Attentive) and analytics tools (Google Analytics, Looker, or Tableau)
Analytical thinker with strong communication skills and able to turn insights into actionable programs
Excited by brand storytelling and building emotional loyalty, not just discount‑driven retention
Thrives in a fast‑moving, creative environment and loves testing, learning, and optimizing
Excellent project management and stakeholder communication skills
Deep knowledge of subscription models, as well as subscription‑specific retention strategies
Knowledge of loyalty programs and personalization strategies
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Consumer Goods
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