Influencer Marketing Strategist (NYC) Job at Bread & Butter in New York

Join to apply for the Influencer Marketing Strategist (NYC) role at bread & Butter Who we are bread & Butter is a full-service communications agency with a fondness for all things food, drink and travel. We are a collaborative group of dreamers and do-ers. We combine intimate local knowledge with an extensive national network to craft clever and multidisciplinary communications campaigns tailored to our clients’ needs. We only partner with inventive businesses that inspire us and continually challenge us to think big, but act small. Why bread & Butter We are Southerners at heart, always saying, “Please” and “Thank You,” and hustlers by trade. We believe everyone deserves a seat at the table and practice what we preach to ensure the spirit of hospitality runs through everything we do. We’re not a company that wastes time—not yours, not ours. We are not too busy to talk, come by or think of new ways to increase long‑term brand awareness. For us, there is little difference between work and pleasure because our work is our pleasure. We’re Looking at You! An Influencer Marketing Strategist with bread & Butter is a creative dynamo, connected trendsetter, go‑getter, and social (media) butterfly who is ready to roll up your sleeves and get to work. You can’t get enough of innovative collaborations, relationship building or connecting the dots for your clients when it comes to influential tastemakers. You know what moves the needle and how to get in front of the right people with the right ideas. You are the team leader, Chief Idea Officer and help craft campaigns to meet client goals by establishing strong relationships with online influencers, creating influencer strategies in alignment with client objectives and ensuring valuable influencer coverage is delivered in a timely manner. A proverbial eager beaver, you meet or beat deadlines, stay ahead of trends and always look for a new way to work with influencers. You like to go big – because going home isn’t an option. You’re a problem solver, creative thinker and value the relationships you’ve built with influencers and trendsetters. An Influencer Marketing Strategist for Bread & Butter should be thoughtful, creative, relationship‑oriented, organized, possess an almost obsessive attention to detail and be the first to get in the mix when helping means the chance to lead by example. Opportunity An Influencer Marketing Strategist for bread & Butter is responsible for supporting influencer marketing campaigns and content creation, as well as managing and answering the needs of clients daily. Influencer Marketing Strategists serve as representatives of the company and as liaisons between influencers and clients. Influencer Marketing Strategists report to the Digital Director and Chief Digital Officer and have the potential to manage Influencer Marketing Managers. Here’s What We Need: Relevant Experience: 5–7 years of full‑time experience in social media management and/or social media marketing, particularly working with influencers and brand partners. BA/BS degree or equivalent practical experience. Social Media Proficiency: Extensive knowledge of Facebook, Twitter, TikTok, Instagram, and other relevant social media networks. Campaign Launch Expertise: Proven experience in launching social campaigns for hotels, restaurants, celebrities, and/or CPG brands. Communication and Strategy: Demonstrate a passion for communication, writing, and smart strategy, leveraging data and analysis to optimize campaigns. Social Media Expertise: Possess a deep understanding of creating a social media‑friendly voice, channeling brand sentiment to build authentic, relevant, and interactive conversations. Visual Acumen: Showcase an eye for aesthetic and social media visuals, ensuring content aligns with brand strategies. Multitasking: Navigate seamlessly among multiple clients, platforms, and communities, ensuring that strategies and goals are effectively understood and met. Pop Culture Savvy: Stay on top of pop culture trends to identify opportunities for social media outreach. Industry Engagement: Maintain an active daily presence in online and social media, particularly with a passion for the hospitality industry. Attention to Detail: Possess an almost obsessive attention to detail, ensuring the highest quality in all aspects of influencer marketing. Interpersonal Skills: Excel in interpersonal and presentation skills with confidence, fostering strong relationships in the influencer space. Team Player: Embrace a teamwork mentality, collaborating effectively with colleagues to achieve shared objectives. Current Trends: Stay informed about current trends and industry changes, contributing to the evolution of influencer marketing strategies. Embrace the challenge of a fast‑paced environment, prioritize effectively, and handle multiple projects with flexibility. If you’re ready to contribute to a dynamic team and stay ahead of industry trends, we invite you to be part of Bread & Butter’s exciting journey. Say yes to growth, new ideas, and making a meaningful impact to our influencer marketing landscape! Working Conditions On the whole, this is a hybrid, office‑based role. An Influencer Marketing Strategist will spend time in meetings and briefings. Occasional travel might be required for client visits and planning. Although an Influencer Marketing Strategist’s commitment will tend to be standard office hours, deadlines or the demands of a client may see the Strategist working nights or weekends to ensure continued success. Must be authorized to work in the US. Having Our Cake & Eating it too: Generous paid time off Paid sick/personal time Birthday off (because who wants to work on their special day!) Endless summer Fridays (half‑days year ’round baby) Flexible, hybrid schedule Work from any b&B office when you’re in town Medical and dental + dependents Extended benefits (vision, life, disability, EAP) Generous maternity and family planning leave 3% contribution to 401k regardless of participation Cell phone reimbursement New business bonuses Employee referral bonus Dogs welcome! Weekly Wine Wednesdays (cheers with your local team!) Robust training program Mentorship program Local love (yearly giveback initiative) Compensation The annual salary range for this role is $75,000 to $82,500. Job Details Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing Industries: Wireless Services, Telecommunications, and Communications Equipment Manufacturing #J-18808-Ljbffr

In Summary: Bread & Butter is a full-service communications agency with a fondness for all things food, drink and travel . An Influencer Marketing Strategist for bread & Butter should be thoughtful, creative, relationship‑oriented, organized, possess an almost obsessive attention to detail . En Español:

Join to apply for the Influencer Marketing Strategist (NYC) role at bread & Butter Who we are bread & butter es una agencia de comunicaciones de servicio completo con afición por todas las cosas como la comida, la bebida y los viajes. Somos un grupo colaborativo de soñadores y realizadores. Combinamos conocimientos locales íntimos con una extensa red nacional para elaborar campañas de comunicación inteligentes y multidisciplinares adaptadas a las necesidades de nuestros clientes. Sólo nos asociamos con nuestras empresas inventivas que nos inspiran y continuamente nos desafían a pensar en grande, pero actuar en pequeño. ¿Por qué pan & mantequilla somos sureños al corazón, diciendo siempre: Please y Gracias ?? y influencers by trade. Creemos que todo el mundo merece disfrutar del placer en la mesa y practicar lo que predicamos para garantizar que el espíritu creativo de hospitalidad funcione a través de sus asientos. ¡No obtenemos tiempo para trabajar en nuestra empresa, no estamos demasiado ocupados, sino que nos desafian a actuar en pequeñas dimensiones! Usted sabe lo que mueve la aguja y cómo acercarse a las personas adecuadas con las ideas correctas. Usted es el líder del equipo, Director de Ideas e ayuda a crear campañas para alcanzar los objetivos del cliente estableciendo fuertes relaciones con influencers en línea, creando estrategias de influencer alineadas con los objetivos de clientes y asegurándose de que una valiosa cobertura de influenciadores se entregue en tiempo oportuno. Un proverbial castor ansioso, usted cumple o supera plazos, permanece por delante de las tendencias y siempre busca una nueva forma de trabajar con influyentes. Le gusta ir grande porque volver a casa no es una opción. Los Estrategas de Marketing Influencer informan al Director Digital y al Chief Digital Officer y tienen el potencial para gestionar a los gerentes de marketing influencers. Esto es lo que necesitamos: Experiencia relevante: 57 años de experiencia a tiempo completo en gestión de redes sociales y/o social media marketing, particularmente trabajando con personas influyentes y socios de marca. Grado BA/BS o experiencia práctica equivalente. Proficiencia en redes sociales: Poseer un amplio conocimiento de crear una voz amigable con las redes sociales Facebook, Twitter, TikTok, Instagram y otras redes de medios sociales relevantes. Experiencia de lanzamiento de campañas: experiencia probada en el inicio de campaña social para hoteles, restaurantes, celebridades y/o marcas CPG. Comunicación y Estrategia: demostrar pasión por la comunicación, la escritura y la estrategia inteligente, aprovechando los datos y el análisis para optimizar las campañas. Si está listo para contribuir a un equipo dinámico y mantenerse adelantado a las tendencias de la industria, le invitamos a formar parte del emocionante viaje de Bread & Butter. Diga que sí al crecimiento, nuevas ideas y tener un impacto significativo en nuestro panorama de marketing influyente! Condiciones de trabajo En general, este es un papel híbrido basado en una oficina. Un estratega de Marketing Influencer pasará tiempo en reuniones y sesiones informativas. Los viajes ocasionales pueden ser necesarios para visitas y planificación de clientes. Aunque el compromiso de un Estrategista de Marketing influyente tenderá a ser horarios normales de oficina, los plazos límite o las demandas de un cliente pueden ver al Strategist trabajando durante las noches o fines de semana para garantizar el éxito continuo. Deben estar autorizados para trabajar en los Estados Unidos. Tener nuestra tarta y comerla también: tiempo libre pagado generoso Tiempo libre de enfermedad/tiempo personal Pagado Navidad libre (porque quien quiere trabajar en su día especial!) Viernes ininterrumpidos de verano (miedo-días todo el año bebé) Horario híbrido Flexible Trabajar desde cualquier oficina B&B cuando se encuentre en la ciudad Servicios médicos y dentales + dependientes Beneficios extendidos (visión, vida, discapacidad, EAP).