CoStar Group, Inc.
Web & Marketing Analytics Manager, Matterport
CoStar Group, Inc., Arlington, Virginia, United States, 22201
Overview
Web & Marketing Analytics Manager, Matterport. CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces, and 3D digital twin technology. Matterport is part of CoStar Group and focuses on transforming the built world through its 3D digital twin and AI-driven spatial data platform. This role is based in Arlington, VA and in office Monday through Friday, reporting to the Senior Director of Marketing. Responsibilities
Lead the design, implementation, and management of web analytics infrastructure (GA4, GTM, Looker/Tableau dashboards). Partner with Paid Media, SEO, and Web teams to analyze acquisition, conversion, and engagement performance across digital channels (search, display, social, programmatic, email, and website). Build and maintain executive-level dashboards and recurring reports highlighting KPIs, trends, and actionable insights. Manage tagging and event-tracking strategies through Google Tag Manager, ensuring accuracy in measurement and reporting. Identify optimization opportunities in the funnel—improving conversion rates, attribution accuracy, and user journey performance. Conduct A/B and multivariate testing with digital and product teams to inform creative, messaging, and UX decisions. Monitor data quality, governance, and privacy compliance across analytics platforms, ensuring adherence to first-party data strategy and evolving state privacy regulations. Stay current on emerging industry trends including cookie deprecation, Google’s Privacy Sandbox, and measurement best practices. Communicate complex analytical findings clearly to marketing and executive stakeholders. Basic Qualifications
Bachelor’s degree from an accredited university or college. 5+ years of hands-on experience in digital or web analytics (B2B SaaS or eCommerce preferred). Proven experience managing Google Analytics (GA4) or Adobe Analytics properties and configurations. Deep experience with Google Tag Manager (tags, triggers, variables). Strong proficiency in data visualization tools (Looker Studio, Power BI, Tableau). Ability to synthesize large data sets into meaningful insights and recommendations. Familiarity with SEM, paid social, SEO, programmatic, and content marketing performance metrics. Strong understanding of conversion tracking, attribution modeling, and marketing ROI analysis. Excellent communication skills for technical and non-technical audiences; highly organized, proactive, and detail-oriented; collaborative team player. Preferred Skills and Qualifications
Experience with SQL, BigQuery, or similar database tools. Exposure to CDPs, marketing automation, and CRM integration (e.g., Marketo, Salesforce). Knowledge of data privacy frameworks and regulatory environments (GDPR, CCPA). Familiarity with predictive analytics and machine learning concepts for marketing performance. MBA or equivalent advanced degree. What’s in It for You?
When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer generous compensation and performance-based incentives, professional and academic growth opportunities, and a benefits package that includes comprehensive healthcare, retirement planning with matching, stock purchase plan, paid time off, tuition reimbursement, and on-site fitness facilities or memberships where available. We also maintain a diverse, equal opportunity workplace and provide accommodations for applicants with disabilities in accordance with the law. CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing. CoStar Group (NASDAQ: CSGP) is committed to diversity and equal opportunity in all aspects of employment. If you require reasonable accommodations during the application process, please contact recruiting@costargroup.com or call 1-855-840-1715.
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Web & Marketing Analytics Manager, Matterport. CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces, and 3D digital twin technology. Matterport is part of CoStar Group and focuses on transforming the built world through its 3D digital twin and AI-driven spatial data platform. This role is based in Arlington, VA and in office Monday through Friday, reporting to the Senior Director of Marketing. Responsibilities
Lead the design, implementation, and management of web analytics infrastructure (GA4, GTM, Looker/Tableau dashboards). Partner with Paid Media, SEO, and Web teams to analyze acquisition, conversion, and engagement performance across digital channels (search, display, social, programmatic, email, and website). Build and maintain executive-level dashboards and recurring reports highlighting KPIs, trends, and actionable insights. Manage tagging and event-tracking strategies through Google Tag Manager, ensuring accuracy in measurement and reporting. Identify optimization opportunities in the funnel—improving conversion rates, attribution accuracy, and user journey performance. Conduct A/B and multivariate testing with digital and product teams to inform creative, messaging, and UX decisions. Monitor data quality, governance, and privacy compliance across analytics platforms, ensuring adherence to first-party data strategy and evolving state privacy regulations. Stay current on emerging industry trends including cookie deprecation, Google’s Privacy Sandbox, and measurement best practices. Communicate complex analytical findings clearly to marketing and executive stakeholders. Basic Qualifications
Bachelor’s degree from an accredited university or college. 5+ years of hands-on experience in digital or web analytics (B2B SaaS or eCommerce preferred). Proven experience managing Google Analytics (GA4) or Adobe Analytics properties and configurations. Deep experience with Google Tag Manager (tags, triggers, variables). Strong proficiency in data visualization tools (Looker Studio, Power BI, Tableau). Ability to synthesize large data sets into meaningful insights and recommendations. Familiarity with SEM, paid social, SEO, programmatic, and content marketing performance metrics. Strong understanding of conversion tracking, attribution modeling, and marketing ROI analysis. Excellent communication skills for technical and non-technical audiences; highly organized, proactive, and detail-oriented; collaborative team player. Preferred Skills and Qualifications
Experience with SQL, BigQuery, or similar database tools. Exposure to CDPs, marketing automation, and CRM integration (e.g., Marketo, Salesforce). Knowledge of data privacy frameworks and regulatory environments (GDPR, CCPA). Familiarity with predictive analytics and machine learning concepts for marketing performance. MBA or equivalent advanced degree. What’s in It for You?
When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer generous compensation and performance-based incentives, professional and academic growth opportunities, and a benefits package that includes comprehensive healthcare, retirement planning with matching, stock purchase plan, paid time off, tuition reimbursement, and on-site fitness facilities or memberships where available. We also maintain a diverse, equal opportunity workplace and provide accommodations for applicants with disabilities in accordance with the law. CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing. CoStar Group (NASDAQ: CSGP) is committed to diversity and equal opportunity in all aspects of employment. If you require reasonable accommodations during the application process, please contact recruiting@costargroup.com or call 1-855-840-1715.
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