REV Group is hiring: Specialist Marketing in Bristol
REV Group, Bristol, IN, United States, 46507
Fleetwood is one of the oldest and most popular RV manufacturers on the road and in the RV industry. We have manufactured Class A RVs for over 65+ years, which is more than double most of our competition. Now manufacturing RVs under the Fleetwood, American Coach, and Holiday Rambler brands, we have spent a lot of time figuring out how to make the best motorhome possible – it all starts with construction innovation. From a perfect combination of power and reliability to hand-selecting your RV interior, we know how to make your RV home a home.
Fleetwood is part of the larger REV Group (NYSE: REVG), a leading manufacturer of specialty vehicles for the fire & emergency and recreation markets. REV Group’s extensive vehicle line-up includes models such as ambulances, fire trucks, terminal trucks, RVs and many more. Our 5,000+ employees continuously demonstrate their commitment to building innovative and reliable vehicles that our customers can depend on whether for a family trip across the U.S. or when responding to an emergency. Rev Group is a veteran-friendly employer and hires over 200 veterans or those transferring out of the military each year.
Position Overview
Req ID: 25682 | Reports to: Marketing Manager | Schedule: Monday–Friday, 8 AM–5 PM
The Marketing Specialist supports the planning, execution, and optimization of digital marketing campaigns across multiple channels and brands. This role is ideal for someone who is data-driven, creative, and excited about the RV lifestyle and outdoor travel.
Key Responsibilities
- Assist in the development and execution of digital marketing campaigns across social media, email, paid ads (Google, Meta, YouTube), and web platforms.
- Manage and grow company social media accounts, ensuring consistent brand voice and engagement with followers.
- Work with website partners on updates, SEO initiatives, and landing page optimization to improve online visibility and lead generation.
- Collaborate with the agency on email marketing campaigns, including newsletters, promotions, and drip campaigns.
- Monitor analytics dashboards (Google Analytics, Meta Ads Manager, etc.) and prepare regular performance reports.
- Collaborate with creative and content teams to produce engaging blog posts, videos, and digital assets that appeal to RV owners and travel enthusiasts.
- Coordinate with dealers and partners on local digital promotions and co-branded campaigns.
- Stay up to date on RV industry trends, digital marketing best practices, and emerging tools or platforms.
Travel approximately two-day trips per month to additional brand locations; no overnight or extended travel required.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 1–3 years of experience in digital marketing, preferably in automotive, outdoor, or lifestyle industries.
- Working knowledge of Google Ads, Meta Ads, SEO, and email marketing platforms (Mailchimp, HubSpot, or similar).
- Experience with CMS platforms (e.g., WordPress or Shopify) and basic graphic design tools (Canva, Adobe Creative Suite) is a plus.
- Strong analytical skills with the ability to interpret data and make actionable recommendations.
- Excellent communication, organization, and project management skills.
- Passion for RVs, travel, or the outdoor lifestyle is a bonus.
Why Renegade – REV Group?
- Competitive pay and full benefits, including $0 employee premium health insurance, employer-paid life insurance, and a 100% vested employer-matched 401(k) starting day 1.
- Opportunities for growth within the REV Group family.
- A team that values safety, quality, and continuous improvement in a supportive work environment.
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