Specialist Marketing Job at REV Group, Inc in Bristol

Fleetwood is one of the oldest and most popular RV manufacturers on the road, having built Class A RVs for over 65 years. Now manufacturing under the Fleetwood, American Coach, and Holiday Rambler brands, the company focuses on construction innovation to deliver power, reliability, and quality RVs. Fleetwood is part of the larger REV Group (NYSE: REVG), a leading manufacturer of specialty vehicles for the fire & emergency and recreation markets, employing over 5,000 people. REV Group is a veteran‑friendly employer, hiring more than 200 veterans and military‑transitioning employees each year.

Position Overview

The Marketing Specialist supports the planning, execution, and optimization of digital marketing campaigns across multiple channels and brands. The role reports to the Marketing Manager, works onsite in Bristol, IN, and follows a Monday–Friday 8:00 AM–5:00 PM schedule.

Key Responsibilities

• Assist in developing and executing digital marketing campaigns across social media, email, paid ads (Google, Meta, YouTube), and web platforms.
• Manage and grow company social media accounts, ensuring consistent brand voice and follower engagement.
• Collaborate with website partners on updates, SEO initiatives, and landing‑page optimization to improve online visibility and lead generation.
• Work with the agency on email marketing campaigns, including newsletters, promotions, and drip campaigns.
• Monitor analytics dashboards (Google Analytics, Meta Ads Manager, etc.) and prepare regular performance reports.
• Collaborate with creative and content teams to produce engaging blog posts, videos, and digital assets appealing to RV owners and travel enthusiasts.
• Coordinate with dealers and partners on local digital promotions and co‑branded campaigns.
• Stay up to date on RV industry trends, digital marketing best practices, and emerging tools or platforms.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1–3 years of experience in digital marketing, preferably in automotive, outdoor, or lifestyle industries.
• Working knowledge of Google Ads, Meta Ads, SEO, and email marketing platforms (Mailchimp, HubSpot, or similar).
• Experience with CMS platforms (e.g., WordPress or Shopify) and basic graphic design tools (Canva, Adobe Creative Suite) is a plus.
• Strong analytical skills with the ability to interpret data and make actionable recommendations.
• Excellent communication, organization, and project‑management skills.
• Passion for RVs, travel, or the outdoor lifestyle is a bonus.

Work Environment & Travel

• Onsite – Bristol, IN (Renegade facility).
• Travel approximately two‑day trips per month to additional brand locations; no overnight or extended travel required.

Why Renegade – REV Group?

• Competitive pay and full benefits, including $0 employee premium health insurance, employer‑paid life insurance, and a 100% vested employer‑matched 401(k) starting day 1.
• Opportunities for growth within the REV Group family.
• A team that values safety, quality, and continuous improvement in a supportive work environment.

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