Cushman & Wakefield
Overview
Senior Marketing Specialist role at Cushman & Wakefield. The Senior Marketing Specialist is responsible for the execution of business development strategies, messaging, content curation, and deliverable design oversight. Daily responsibilities include pitch and proposal writing, development and execution, interfacing with internal clients (fee-earners) to understand requirements and approach as well as other general marketing and communications efforts as needed. This position will work collaboratively with the Midwest Regional Marketing Lead, Chicago Marketing Lead, Graphic Design and Research professionals, as well as Fee-earners. The Senior Marketing Specialist is ultimately accountable for providing an exceptional level of marketing support and expertise and calls for excellent writing and proofreading abilities.
Job Title Senior Marketing Specialist
Responsibilities
Oversee all aspects of the pitch and/or proposal coordination while learning and embracing C&W’s Business Development approach
Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request
Lead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD approach
Drive and manage pitch and/or proposal strategy and process
Facilitate review of materials and address any feedback from fee-earners and stakeholders
Ensure the delivery of a clean final product to fee-earner or client
Support multiple projects working with various professionals across the C&W platform
Ensure development of agreed-upon expectations, timelines and project milestones with the project team at project outset, and manage those expectations and milestones throughout the process
Debrief with brokerage teams to understand why we either won or lost the opportunity
Execute Marketing and Communications plan in support of local marketing and business objectives
Partner with research to uncover and develop impactful thought leadership pieces relevant to client and industry needs
Produce creative collateral to support the business, ensuring alignment with company brand positioning from concept to final product; utilize available creative programs
Content development required to support corporate PR strategy as needed
Qualifications
Bachelor's degree in Journalism, English, Marketing, Public Relations or related discipline preferred
5+ years of business development and marketing experience; Commercial real estate experience highly preferred
Background in B2B proposal writing and/or business development marketing
Exceptional written communication skills
Strong time management, organizational, and prioritization skills. Ability to balance multiple priorities and projects simultaneously
Advanced analytical, problem solving, and conceptual skills
Keen attention to detail
Self-motivated with initiative; works well in a group environment
Proficiency in Microsoft Office (including PowerPoint) and Adobe Suite - InDesign
Compensation and Benefits
Cushman & Wakefield provides eligible employees with a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. The company offers competitive pay that may vary based on location, hire date, hours worked, job type, business line, and applicable collective bargaining agreements. The compensation for this role is between $79,050.00 and $93,000.00, depending on factors such as location and experience.
We are an Equal Opportunity employer. Cushman & Wakefield prohibits discrimination of any type and is committed to equal opportunity for protected groups, including protected veterans and individuals with disabilities. If you require an accommodation to apply for a position, contact the ADA line at 1-888-365-5406 or HRServices@cushwake.com. Please refer to the job title and location when you contact us.
INCO: “Cushman & Wakefield”
Note:
This posting may include information about job postings or compensation locally; all such information is subject to change and should be verified with the employer.
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Senior Marketing Specialist role at Cushman & Wakefield. The Senior Marketing Specialist is responsible for the execution of business development strategies, messaging, content curation, and deliverable design oversight. Daily responsibilities include pitch and proposal writing, development and execution, interfacing with internal clients (fee-earners) to understand requirements and approach as well as other general marketing and communications efforts as needed. This position will work collaboratively with the Midwest Regional Marketing Lead, Chicago Marketing Lead, Graphic Design and Research professionals, as well as Fee-earners. The Senior Marketing Specialist is ultimately accountable for providing an exceptional level of marketing support and expertise and calls for excellent writing and proofreading abilities.
Job Title Senior Marketing Specialist
Responsibilities
Oversee all aspects of the pitch and/or proposal coordination while learning and embracing C&W’s Business Development approach
Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request
Lead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD approach
Drive and manage pitch and/or proposal strategy and process
Facilitate review of materials and address any feedback from fee-earners and stakeholders
Ensure the delivery of a clean final product to fee-earner or client
Support multiple projects working with various professionals across the C&W platform
Ensure development of agreed-upon expectations, timelines and project milestones with the project team at project outset, and manage those expectations and milestones throughout the process
Debrief with brokerage teams to understand why we either won or lost the opportunity
Execute Marketing and Communications plan in support of local marketing and business objectives
Partner with research to uncover and develop impactful thought leadership pieces relevant to client and industry needs
Produce creative collateral to support the business, ensuring alignment with company brand positioning from concept to final product; utilize available creative programs
Content development required to support corporate PR strategy as needed
Qualifications
Bachelor's degree in Journalism, English, Marketing, Public Relations or related discipline preferred
5+ years of business development and marketing experience; Commercial real estate experience highly preferred
Background in B2B proposal writing and/or business development marketing
Exceptional written communication skills
Strong time management, organizational, and prioritization skills. Ability to balance multiple priorities and projects simultaneously
Advanced analytical, problem solving, and conceptual skills
Keen attention to detail
Self-motivated with initiative; works well in a group environment
Proficiency in Microsoft Office (including PowerPoint) and Adobe Suite - InDesign
Compensation and Benefits
Cushman & Wakefield provides eligible employees with a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. The company offers competitive pay that may vary based on location, hire date, hours worked, job type, business line, and applicable collective bargaining agreements. The compensation for this role is between $79,050.00 and $93,000.00, depending on factors such as location and experience.
We are an Equal Opportunity employer. Cushman & Wakefield prohibits discrimination of any type and is committed to equal opportunity for protected groups, including protected veterans and individuals with disabilities. If you require an accommodation to apply for a position, contact the ADA line at 1-888-365-5406 or HRServices@cushwake.com. Please refer to the job title and location when you contact us.
INCO: “Cushman & Wakefield”
Note:
This posting may include information about job postings or compensation locally; all such information is subject to change and should be verified with the employer.
#J-18808-Ljbffr