Infineon Technologies
Director, Application Marketing
Infineon Technologies, Granite Heights, Wisconsin, United States
Overview
We are currently seeking a talented Director, Application Marketing to join our collaborative and skilled team, where your technical expertise will contribute to our ongoing mission of excellence. We value diverse perspectives and welcome applicants from all backgrounds who are passionate about innovation. Bridging needs with innovation - where customer challenges become our next big idea. As a Director, Application Marketing on our Customer Collaboration and Technical Marketing team, you will work hand-in-hand with our customers, enabling them to transform our products into cutting-edge designs, while building long-lasting partnerships that thrive on success. Responsibilities
Develop and execute marketing strategies in collaboration with system engineers to drive awareness, adoption, and revenue growth for Connected HMI solutions and associated applications Present application and system reviews to the executive team, providing insights and recommendations on market trends, customer needs, and business opportunities to inform strategic decision-making Collaborate with cross-functional teams, including product marketing/management, R&D and sales, to develop and launch new Connected HMI system solutions Conduct market research and analysis to identify trends, opportunities, and challenges in the Connected HMI market Build and maintain relationships with key customers, partners, and industry influencers to drive business growth and thought leadership Develop and deliver marketing content, including solution launches, product collateral, trade show appearances, and social media campaigns, to help position our team as thought leaders in the industry Analyze market data and customer feedback to inform product development and marketing strategies Track industry trends and developments, including emerging technologies and competitor activity, to stay ahead of competition Travel domestically and internationally to our global sites and key customers worldwide, including but not limited to North America, Europe, and Asia (accommodations for travel needs can be arranged where possible) Foster a diverse, equitable, and inclusive workplace where all employees can thrive, valuing varied backgrounds, perspectives, and experiences as key contributors to our collaborative success Your Profile
10+ years of experience in microcontroller/wireless SoC products or application marketing with strong engineering interactions A deep understanding of the IoT, Edge AI, and wireless connectivity industries, including the latest trends, technologies, and applications Proven experience in marketing, with a focus on developing and executing innovative marketing strategies that drive business growth Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholders Proven ability to increase awareness, adoption, and revenue growth for technology solutions, with a focus on IoT, Edge AI, and wireless connectivity Creative problem-solver with a system-oriented approach to marketing solutions Strategic thinker with comprehensive market understanding and planning skills Ability to clearly communicate the value proposition of IoT, Edge AI, and wireless connectivity solutions to diverse audiences Experience or knowledge in Smart Home, Home Appliances, or PC Peripherals is a plus Familiarity with wireless protocols/standards such as Bluetooth, Wi-Fi, Zigbee, Thread, or Matter is an advantage A degree in Electrical Engineering, Computer Science, a related field, or equivalent experience. MBA is preferred Please send us your CV in English About CSS and Infineon
–Connected Secure Systems (CSS) is at the heart of the IoT – The CSS division provides end-to-end systems for a connected, secured world – building on trusted, game-changing microcontrollers as well as wireless and security solutions. CSS delivers microcontrollers plus Wi-Fi, Bluetooth® and combined connectivity solutions along with hardware-based security technologies to power a broad application spectrum. Infineon Technologies emphasizes diversity, inclusion, and equal opportunity in employment. Click here for more information about diversity, inclusion, and working at CSS. Infineon Technologies takes data privacy and identity theft very seriously. We do not request personally-identifiable information from applicants over the internet. Employment is contingent upon verification of legal right to work, satisfactory references, background checks, and completion of onboarding documents. Salaries are disclosed where legally required and may vary by location.
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We are currently seeking a talented Director, Application Marketing to join our collaborative and skilled team, where your technical expertise will contribute to our ongoing mission of excellence. We value diverse perspectives and welcome applicants from all backgrounds who are passionate about innovation. Bridging needs with innovation - where customer challenges become our next big idea. As a Director, Application Marketing on our Customer Collaboration and Technical Marketing team, you will work hand-in-hand with our customers, enabling them to transform our products into cutting-edge designs, while building long-lasting partnerships that thrive on success. Responsibilities
Develop and execute marketing strategies in collaboration with system engineers to drive awareness, adoption, and revenue growth for Connected HMI solutions and associated applications Present application and system reviews to the executive team, providing insights and recommendations on market trends, customer needs, and business opportunities to inform strategic decision-making Collaborate with cross-functional teams, including product marketing/management, R&D and sales, to develop and launch new Connected HMI system solutions Conduct market research and analysis to identify trends, opportunities, and challenges in the Connected HMI market Build and maintain relationships with key customers, partners, and industry influencers to drive business growth and thought leadership Develop and deliver marketing content, including solution launches, product collateral, trade show appearances, and social media campaigns, to help position our team as thought leaders in the industry Analyze market data and customer feedback to inform product development and marketing strategies Track industry trends and developments, including emerging technologies and competitor activity, to stay ahead of competition Travel domestically and internationally to our global sites and key customers worldwide, including but not limited to North America, Europe, and Asia (accommodations for travel needs can be arranged where possible) Foster a diverse, equitable, and inclusive workplace where all employees can thrive, valuing varied backgrounds, perspectives, and experiences as key contributors to our collaborative success Your Profile
10+ years of experience in microcontroller/wireless SoC products or application marketing with strong engineering interactions A deep understanding of the IoT, Edge AI, and wireless connectivity industries, including the latest trends, technologies, and applications Proven experience in marketing, with a focus on developing and executing innovative marketing strategies that drive business growth Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholders Proven ability to increase awareness, adoption, and revenue growth for technology solutions, with a focus on IoT, Edge AI, and wireless connectivity Creative problem-solver with a system-oriented approach to marketing solutions Strategic thinker with comprehensive market understanding and planning skills Ability to clearly communicate the value proposition of IoT, Edge AI, and wireless connectivity solutions to diverse audiences Experience or knowledge in Smart Home, Home Appliances, or PC Peripherals is a plus Familiarity with wireless protocols/standards such as Bluetooth, Wi-Fi, Zigbee, Thread, or Matter is an advantage A degree in Electrical Engineering, Computer Science, a related field, or equivalent experience. MBA is preferred Please send us your CV in English About CSS and Infineon
–Connected Secure Systems (CSS) is at the heart of the IoT – The CSS division provides end-to-end systems for a connected, secured world – building on trusted, game-changing microcontrollers as well as wireless and security solutions. CSS delivers microcontrollers plus Wi-Fi, Bluetooth® and combined connectivity solutions along with hardware-based security technologies to power a broad application spectrum. Infineon Technologies emphasizes diversity, inclusion, and equal opportunity in employment. Click here for more information about diversity, inclusion, and working at CSS. Infineon Technologies takes data privacy and identity theft very seriously. We do not request personally-identifiable information from applicants over the internet. Employment is contingent upon verification of legal right to work, satisfactory references, background checks, and completion of onboarding documents. Salaries are disclosed where legally required and may vary by location.
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