Bird Rock Systems
Overview
Bird Rock Systems has been named one of the Inc. 5000 Fastest Growing Private Companies. We are a dynamic, fast-paced environment and a community of people dedicated to excellence. Awards & Culture
Inc.’s Best Workplaces San Diego Business Journal’s Best Places to Work San Diego SHRM Workplace Excellence Award Your Opportunity
At Bird Rock Systems, you're not just an employee – you're an essential part of our growth story. If you’re ready to work in an atmosphere that blends passion, innovation, and purpose, apply and become a contributor to Bird Rock Systems’ exceptional trajectory. Who We’re Looking For
A strategic leader who is an expert in modern marketing technologies and has a proven track record in B2B Marketing and leveraging Artificial Intelligence (AI) for refined strategies, process automation, and measurable demand generation results. Location
Hybrid (San Diego, Los Angeles, or Orange County) Core Responsibilities
Strategy & Leadership
AI Focused Strategy: leverage AI-driven insights for refined marketing strategies, including predictive analytics, dynamic customer segmentation, and buyer persona validation. Go-to-Market (GTM) Strategy: collaborate with the Sales Team on GTM for new services and ensure alignment between marketing efforts and sales objectives. Budgeting & ROI: own the marketing budget, including forecasting, allocation, and ROI reporting. Team Leadership: build, develop, and lead a high-performing marketing function, providing mentorship and fostering a Kaizen culture. Market Intelligence: conduct in-depth Market Analysis to define and refine target journeys and personas.
Process Automation & Optimization
Process Automation: drive automation of marketing workflows using AI to optimize journeys and real-time decision-making.
Demand Generation & Execution
Multi-Channel Strategy: data-driven, AI-enhanced multi-channel marketing, including paid advertising, dynamic content personalization, and real-time performance tracking. Email Automation: strategy and execution of automated email campaigns with AI-enhanced personalization. Partnership Marketing: lead B2B partnership campaigns with key IT vendors. Event Marketing: plan, execute, and measure B2B events with lead capture and follow-up.
Digital Presence & Assets
Content Creation: lead content generation using AI tools and schedule newsletters and social posts aligned to the brand. Website Management: oversee HubSpot website performance with AI-based personalization and testing; basic website development knowledge is helpful. Marketing Collateral: generate on-brand marketing materials such as solution briefs and case studies.
Required Experience And Capabilities
Tool Proficiency
Marketing Automation – HubSpot CRM & Website: expert-level proficiency in Marketing Hub, Sales Hub integration, email automation, workflows, and reporting. Sales & Data Management – Salesforce: understanding of the sales/marketing handoff and campaign influence between HubSpot and Salesforce. Prospecting/Lead Intelligence – Apollo.io or similar tools (ZoomInfo, Lusha): experience building targeted contact lists and supporting ABM. Design & Content – Canva: creating marketing materials and graphics. What You Bring
Education & Experience
Bachelor’s degree in Marketing, Business, Communications, or related field. Leadership: experience building, developing, and leading teams. Paid Advertising: experience managing B2B paid campaigns (LinkedIn, Google Ads) for lead generation. AI Integration: experience leveraging AI tools for analytics and optimization. Process Automation: experience automating marketing processes with AI and journey mapping. Content Generation: experience producing newsletters and social posts with AI tools. Financial Acumen: budgeting and ROI reporting. Sales Alignment: experience working with sales on GTM strategy and execution. B2B Expertise: 5+ years in a B2B marketing role, preferably within IT solutions, cybersecurity, or systems integrator industries. Event Management: experience measuring ROI of B2B events. Preferred Qualifications
Market Research Experience HubSpot Certification Experience with IT-focused analytics/SEO tools (GA4, Semrush) Prior experience in a high-growth company or systems integration environment Compensation
Compensation Range: $85,000 - $110,000 Note: compensation depends on location, experience, and other factors. Benefits
Medical, Dental, and Vision Insurance Unlimited Paid Time Off Paid Family Leave Flexible Spending Accounts Pet Insurance Employee Assistance Program Employer-paid Life & AD&D, Short- and Long-Term Disability Monthly Wellness Reimbursement Cell Phone Reimbursement
#J-18808-Ljbffr
Bird Rock Systems has been named one of the Inc. 5000 Fastest Growing Private Companies. We are a dynamic, fast-paced environment and a community of people dedicated to excellence. Awards & Culture
Inc.’s Best Workplaces San Diego Business Journal’s Best Places to Work San Diego SHRM Workplace Excellence Award Your Opportunity
At Bird Rock Systems, you're not just an employee – you're an essential part of our growth story. If you’re ready to work in an atmosphere that blends passion, innovation, and purpose, apply and become a contributor to Bird Rock Systems’ exceptional trajectory. Who We’re Looking For
A strategic leader who is an expert in modern marketing technologies and has a proven track record in B2B Marketing and leveraging Artificial Intelligence (AI) for refined strategies, process automation, and measurable demand generation results. Location
Hybrid (San Diego, Los Angeles, or Orange County) Core Responsibilities
Strategy & Leadership
AI Focused Strategy: leverage AI-driven insights for refined marketing strategies, including predictive analytics, dynamic customer segmentation, and buyer persona validation. Go-to-Market (GTM) Strategy: collaborate with the Sales Team on GTM for new services and ensure alignment between marketing efforts and sales objectives. Budgeting & ROI: own the marketing budget, including forecasting, allocation, and ROI reporting. Team Leadership: build, develop, and lead a high-performing marketing function, providing mentorship and fostering a Kaizen culture. Market Intelligence: conduct in-depth Market Analysis to define and refine target journeys and personas.
Process Automation & Optimization
Process Automation: drive automation of marketing workflows using AI to optimize journeys and real-time decision-making.
Demand Generation & Execution
Multi-Channel Strategy: data-driven, AI-enhanced multi-channel marketing, including paid advertising, dynamic content personalization, and real-time performance tracking. Email Automation: strategy and execution of automated email campaigns with AI-enhanced personalization. Partnership Marketing: lead B2B partnership campaigns with key IT vendors. Event Marketing: plan, execute, and measure B2B events with lead capture and follow-up.
Digital Presence & Assets
Content Creation: lead content generation using AI tools and schedule newsletters and social posts aligned to the brand. Website Management: oversee HubSpot website performance with AI-based personalization and testing; basic website development knowledge is helpful. Marketing Collateral: generate on-brand marketing materials such as solution briefs and case studies.
Required Experience And Capabilities
Tool Proficiency
Marketing Automation – HubSpot CRM & Website: expert-level proficiency in Marketing Hub, Sales Hub integration, email automation, workflows, and reporting. Sales & Data Management – Salesforce: understanding of the sales/marketing handoff and campaign influence between HubSpot and Salesforce. Prospecting/Lead Intelligence – Apollo.io or similar tools (ZoomInfo, Lusha): experience building targeted contact lists and supporting ABM. Design & Content – Canva: creating marketing materials and graphics. What You Bring
Education & Experience
Bachelor’s degree in Marketing, Business, Communications, or related field. Leadership: experience building, developing, and leading teams. Paid Advertising: experience managing B2B paid campaigns (LinkedIn, Google Ads) for lead generation. AI Integration: experience leveraging AI tools for analytics and optimization. Process Automation: experience automating marketing processes with AI and journey mapping. Content Generation: experience producing newsletters and social posts with AI tools. Financial Acumen: budgeting and ROI reporting. Sales Alignment: experience working with sales on GTM strategy and execution. B2B Expertise: 5+ years in a B2B marketing role, preferably within IT solutions, cybersecurity, or systems integrator industries. Event Management: experience measuring ROI of B2B events. Preferred Qualifications
Market Research Experience HubSpot Certification Experience with IT-focused analytics/SEO tools (GA4, Semrush) Prior experience in a high-growth company or systems integration environment Compensation
Compensation Range: $85,000 - $110,000 Note: compensation depends on location, experience, and other factors. Benefits
Medical, Dental, and Vision Insurance Unlimited Paid Time Off Paid Family Leave Flexible Spending Accounts Pet Insurance Employee Assistance Program Employer-paid Life & AD&D, Short- and Long-Term Disability Monthly Wellness Reimbursement Cell Phone Reimbursement
#J-18808-Ljbffr