Kate Spade New York
Tapestry Sr. Manager, Demand Generation and Creative Strategy
Kate Spade New York, New York, New York, us, 10261
Overview
Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Kate Spade New York is part of the Tapestry portfolio and a member of the Tapestry family, a global house of brands that is innovative and inclusive. We are seeking a strategic and creative
Senior Manager of Demand Generation
to lead upper-funnel media initiatives and drive awareness, engagement, and lead acquisition of Kate Spade’s Core consumer. This role will own the
creative strategy and briefing process for full-funnel media campaigns , ensuring cohesive storytelling and message alignment across all stages of the customer journey. You will collaborate cross-functionally with creative, marketing, and analytics teams to build and optimize campaigns that fuel pipeline growth. This role reports into the Senior Director of Media & Retention and will play a key role in transforming Kate Spade New York, focusing on driving brand awareness, relevance and consideration with younger consumers.
Responsibilities
Build Demand Generation Campaign Strategy & Oversee Implementation Develop and execute top-of-funnel strategies that drive brand heat with younger consumers Collaborate with cross functional teams to plan and execute integrated campaigns Work closely with Media Agency partners to build strategic and tactical plans that ladder back to campaign objectives Ensure successful and timely implementation of media plans and testing, partnering closely with agency to manage deliverables and timelines Partner with relevant cross-functional partners (ecommerce, marketing, creative, buying, PR) to identify optimal content and linking strategies Channel Strategy & Optimization Manage and optimize upper-funnel channels including Video & Display (YouTube), Paid social (Meta, TikTok, etc.), Paid Influencer (Affiliate), Publisher/Partner marketing (Direct & via Affiliate) Test new platforms and formats to expand reach and improve engagement. Creative Strategy & Briefing Lead the development of creative briefs for full-funnel paid media campaigns, ensuring alignment with brand voice, audience insights, platform best practices, and campaign objectives. Partner with creative, marketing, and channel teams to produce compelling assets tailored to each stage of the funnel (awareness, consideration, conversion). Partner closely with organic social team and agency to identify opportunities for content creation and paid boosting Measurement & Insights Define and track KPIs for upper-funnel success (e.g., Brand Lift metrics) Collaborate with analytics and marketing operations to ensure accurate reporting and actionable insights Monitor sentiment of paid social ads, deriving trends and insights Use data to inform creative iterations and media mix decisions Cross-Functional Collaboration Work closely with marketing and sales teams to ensure alignment on messaging and audience targeting Partner with lifecycle and performance marketing teams to ensure seamless transitions from awareness to conversion Collaborate with Media Agency Strategy & Planning teams to manage day to day implementation of strategic and tactical plans Mentor junior team members and foster a culture of creativity, experimentation, and performance
Accomplished qualifications
7+ years of relevant experience building media campaigns with a multi-million-dollar annual budget. An equivalent combination of work experience and education will be considered Experience within retail or luxury a plus Firm understanding of testing and measurement methodologies including A/B tests and Brand Lift Studies Creative problem solver with strategic thinking skills and ability to formulate conclusions Outstanding attention to detail, superior communication, and follow-up skills Ability to build effective partnerships and collaborate with cross-functional teams, with strong communication and presentation skills Highly organized with the ability to multi-task projects with prioritizing Experience working with brand media metrics (CPM, CPA, CPC, VTR & engagement KPIs) Strong analytical skills; able to make data-driven decisions to deliver measurable impact; including being able to triangulate across different datasets
Competencies
Our Competencies for All Employees Courage : Direct, actionable feedback and readiness to address problems Creativity : Generates new, original ideas and connects disparate concepts Customer Focus : Prioritizes customer needs and builds trust Dealing with Ambiguity : Adapts to change and makes progress with incomplete information Drive for Results : Consistently aims for goals and outcomes Interpersonal Savvy : Builds relations with tact and diplomacy Learning on the Fly : Learns quickly and applies lessons to new tasks
People Managers Competencies
Strategic Agility : Anticipates future trends and develops actionable strategies Developing Direct Reports and Others : Provides growth opportunities and supports career development Building Effective Teams : Fosters morale, open dialogue, and collaboration
Kate Spade is an equal opportunity and affirmative action employer. All employment decisions are based on qualifications and relate to the requirements of the position. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, disability, marital status, military status, pregnancy, or any other legally-protected basis. Americans with Disabilities Act (ADA) Tapestry, Inc. will provide reasonable accommodation for disabilities or religious beliefs. If you require accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com Visit Kate Spade at www.katespade.com Work Setup:
HYBRID BASE PAY RANGE:
$115,000.00 TO $135,000.00 Annually Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401(k), Paid paternity and maternity leave, Commuter benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits. #LI-HYBRID #LI-MC2
#J-18808-Ljbffr
Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Kate Spade New York is part of the Tapestry portfolio and a member of the Tapestry family, a global house of brands that is innovative and inclusive. We are seeking a strategic and creative
Senior Manager of Demand Generation
to lead upper-funnel media initiatives and drive awareness, engagement, and lead acquisition of Kate Spade’s Core consumer. This role will own the
creative strategy and briefing process for full-funnel media campaigns , ensuring cohesive storytelling and message alignment across all stages of the customer journey. You will collaborate cross-functionally with creative, marketing, and analytics teams to build and optimize campaigns that fuel pipeline growth. This role reports into the Senior Director of Media & Retention and will play a key role in transforming Kate Spade New York, focusing on driving brand awareness, relevance and consideration with younger consumers.
Responsibilities
Build Demand Generation Campaign Strategy & Oversee Implementation Develop and execute top-of-funnel strategies that drive brand heat with younger consumers Collaborate with cross functional teams to plan and execute integrated campaigns Work closely with Media Agency partners to build strategic and tactical plans that ladder back to campaign objectives Ensure successful and timely implementation of media plans and testing, partnering closely with agency to manage deliverables and timelines Partner with relevant cross-functional partners (ecommerce, marketing, creative, buying, PR) to identify optimal content and linking strategies Channel Strategy & Optimization Manage and optimize upper-funnel channels including Video & Display (YouTube), Paid social (Meta, TikTok, etc.), Paid Influencer (Affiliate), Publisher/Partner marketing (Direct & via Affiliate) Test new platforms and formats to expand reach and improve engagement. Creative Strategy & Briefing Lead the development of creative briefs for full-funnel paid media campaigns, ensuring alignment with brand voice, audience insights, platform best practices, and campaign objectives. Partner with creative, marketing, and channel teams to produce compelling assets tailored to each stage of the funnel (awareness, consideration, conversion). Partner closely with organic social team and agency to identify opportunities for content creation and paid boosting Measurement & Insights Define and track KPIs for upper-funnel success (e.g., Brand Lift metrics) Collaborate with analytics and marketing operations to ensure accurate reporting and actionable insights Monitor sentiment of paid social ads, deriving trends and insights Use data to inform creative iterations and media mix decisions Cross-Functional Collaboration Work closely with marketing and sales teams to ensure alignment on messaging and audience targeting Partner with lifecycle and performance marketing teams to ensure seamless transitions from awareness to conversion Collaborate with Media Agency Strategy & Planning teams to manage day to day implementation of strategic and tactical plans Mentor junior team members and foster a culture of creativity, experimentation, and performance
Accomplished qualifications
7+ years of relevant experience building media campaigns with a multi-million-dollar annual budget. An equivalent combination of work experience and education will be considered Experience within retail or luxury a plus Firm understanding of testing and measurement methodologies including A/B tests and Brand Lift Studies Creative problem solver with strategic thinking skills and ability to formulate conclusions Outstanding attention to detail, superior communication, and follow-up skills Ability to build effective partnerships and collaborate with cross-functional teams, with strong communication and presentation skills Highly organized with the ability to multi-task projects with prioritizing Experience working with brand media metrics (CPM, CPA, CPC, VTR & engagement KPIs) Strong analytical skills; able to make data-driven decisions to deliver measurable impact; including being able to triangulate across different datasets
Competencies
Our Competencies for All Employees Courage : Direct, actionable feedback and readiness to address problems Creativity : Generates new, original ideas and connects disparate concepts Customer Focus : Prioritizes customer needs and builds trust Dealing with Ambiguity : Adapts to change and makes progress with incomplete information Drive for Results : Consistently aims for goals and outcomes Interpersonal Savvy : Builds relations with tact and diplomacy Learning on the Fly : Learns quickly and applies lessons to new tasks
People Managers Competencies
Strategic Agility : Anticipates future trends and develops actionable strategies Developing Direct Reports and Others : Provides growth opportunities and supports career development Building Effective Teams : Fosters morale, open dialogue, and collaboration
Kate Spade is an equal opportunity and affirmative action employer. All employment decisions are based on qualifications and relate to the requirements of the position. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, disability, marital status, military status, pregnancy, or any other legally-protected basis. Americans with Disabilities Act (ADA) Tapestry, Inc. will provide reasonable accommodation for disabilities or religious beliefs. If you require accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com Visit Kate Spade at www.katespade.com Work Setup:
HYBRID BASE PAY RANGE:
$115,000.00 TO $135,000.00 Annually Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401(k), Paid paternity and maternity leave, Commuter benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits. #LI-HYBRID #LI-MC2
#J-18808-Ljbffr