Coach
Tapestry Sr. Manager, Global Media Strategy and Planning
Coach, New York, New York, us, 10261
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last for you to be yourself.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what's possible. A member of the Tapestry family, we share a relentless optimism and an unwavering commitment to innovation and inclusivity.
Primary Purpose We are seeking a seasoned and strategic Sr. Manager of Global Media Strategy and Planning to support Coach's global media planning efforts. This role will play a key part in developing innovative and effective media strategies that drive brand awareness, engagement, and conversion across all regions, while evolving media planning & execution on a global scale.
The successful individual will:
Support the development and implementation of the overall global media strategy, aligning it with business objectives and ensuring it is adaptable to changing market dynamics.
Conduct in-depth market research and analysis to stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plans.
Translate marketing's goals into actionable media plans, leveraging data‑driven insights to optimize campaign performance on a global level.
Develop and utilize scenario models to forecast potential outcomes and global media investment, ensuring effective allocation across different channels and campaigns.
Collaborate with cross‑functional partners—including global and BU marketing and finance leads, creative, analytics, and the COE at Tapestry—to ensure a cohesive and integrated approach to global media efforts.
Build global platform relationships that lead to joint business plans (JBPs) accelerating media application and activation across markets.
Analyze campaign performance metrics and identify areas of improvement, continually refining media strategies.
Prepare compelling presentations and reports to communicate media strategies and performance to BU and Global leadership.
The accomplished individual will possess:
At least 7 years of experience in media planning/buying and full‑funnel measurement, with a proven track record in a global role.
Experience in planning and executing media strategies across global markets.
Knowledge of both traditional and digital media channels, including social media, SEO/SEM, and emerging platforms.
Demonstrated ability to evolve current digital media performance & acquisition structures.
Strong analytical skills and experience with media analytics tools and platforms.
Application of complex problem‑solving, cross‑functional coordination, stakeholder management, and collaboration.
Excellent verbal and written communication and presentation skills.
Our Competencies for All Employees
Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and actionable feedback; faces people problems promptly and decisively.
Creativity : Generates innovative ideas, makes unique connections, and is valued for original contributions in brainstorming settings.
Customer Focus : Dedicated to meeting internal and external customer expectations; uses customer information to improve products and services; builds trusted relationships.
Dealing with Ambiguity : Handles change, shifts gears comfortably, and makes effective decisions without having the full picture.
Drive for Results : Exceeds goals, is consistently top‑performing, and is bottoms‑up oriented to push for results.
Interpersonal Savvy : Relates well across all levels; builds constructive relationships; uses diplomacy and tact to diffuse tension.
Learning on the Fly : Adapts quickly to new problems; is a relentless learner; experiments for solutions; grasps underlying structures swiftly.
Our Competencies for All People Managers
Strategic Agility : Sees ahead clearly, anticipates future trends, molds competitive strategies, and paints credible future scenarios.
Developing Direct Reports and Others : Provides challenging tasks, engages in frequent development discussions, and constructs compelling growth plans that align with career goals.
Building Effective Teams : Blends people into high‑morale teams, fosters open dialogue, recognizes wins, and defines team success holistically.
Equal Opportunity Statement Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions are based on the applicant's or employee's qualifications as they relate to the position requirements, without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com.
Visit Coach at www.coach.com.
Work Setup Hybrid #LI-Hybrid
BASE PAY RANGE $115,000.00 TO $130,000.00 Annually
Benefits: Medical insurance, Dental insurance, Vision insurance, 401(k), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance, and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.
#J-18808-Ljbffr
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what's possible. A member of the Tapestry family, we share a relentless optimism and an unwavering commitment to innovation and inclusivity.
Primary Purpose We are seeking a seasoned and strategic Sr. Manager of Global Media Strategy and Planning to support Coach's global media planning efforts. This role will play a key part in developing innovative and effective media strategies that drive brand awareness, engagement, and conversion across all regions, while evolving media planning & execution on a global scale.
The successful individual will:
Support the development and implementation of the overall global media strategy, aligning it with business objectives and ensuring it is adaptable to changing market dynamics.
Conduct in-depth market research and analysis to stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plans.
Translate marketing's goals into actionable media plans, leveraging data‑driven insights to optimize campaign performance on a global level.
Develop and utilize scenario models to forecast potential outcomes and global media investment, ensuring effective allocation across different channels and campaigns.
Collaborate with cross‑functional partners—including global and BU marketing and finance leads, creative, analytics, and the COE at Tapestry—to ensure a cohesive and integrated approach to global media efforts.
Build global platform relationships that lead to joint business plans (JBPs) accelerating media application and activation across markets.
Analyze campaign performance metrics and identify areas of improvement, continually refining media strategies.
Prepare compelling presentations and reports to communicate media strategies and performance to BU and Global leadership.
The accomplished individual will possess:
At least 7 years of experience in media planning/buying and full‑funnel measurement, with a proven track record in a global role.
Experience in planning and executing media strategies across global markets.
Knowledge of both traditional and digital media channels, including social media, SEO/SEM, and emerging platforms.
Demonstrated ability to evolve current digital media performance & acquisition structures.
Strong analytical skills and experience with media analytics tools and platforms.
Application of complex problem‑solving, cross‑functional coordination, stakeholder management, and collaboration.
Excellent verbal and written communication and presentation skills.
Our Competencies for All Employees
Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and actionable feedback; faces people problems promptly and decisively.
Creativity : Generates innovative ideas, makes unique connections, and is valued for original contributions in brainstorming settings.
Customer Focus : Dedicated to meeting internal and external customer expectations; uses customer information to improve products and services; builds trusted relationships.
Dealing with Ambiguity : Handles change, shifts gears comfortably, and makes effective decisions without having the full picture.
Drive for Results : Exceeds goals, is consistently top‑performing, and is bottoms‑up oriented to push for results.
Interpersonal Savvy : Relates well across all levels; builds constructive relationships; uses diplomacy and tact to diffuse tension.
Learning on the Fly : Adapts quickly to new problems; is a relentless learner; experiments for solutions; grasps underlying structures swiftly.
Our Competencies for All People Managers
Strategic Agility : Sees ahead clearly, anticipates future trends, molds competitive strategies, and paints credible future scenarios.
Developing Direct Reports and Others : Provides challenging tasks, engages in frequent development discussions, and constructs compelling growth plans that align with career goals.
Building Effective Teams : Blends people into high‑morale teams, fosters open dialogue, recognizes wins, and defines team success holistically.
Equal Opportunity Statement Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions are based on the applicant's or employee's qualifications as they relate to the position requirements, without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com.
Visit Coach at www.coach.com.
Work Setup Hybrid #LI-Hybrid
BASE PAY RANGE $115,000.00 TO $130,000.00 Annually
Benefits: Medical insurance, Dental insurance, Vision insurance, 401(k), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance, and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.
#J-18808-Ljbffr