Yamaha Corporation of America
Overview
Description
Yamaha employees are committed to helping everyone progress, express, and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey. As the world's largest musical instrument manufacturer, we are known for our quality, customer service and innovation.
Purpose of Role Through social content, inspire the generations of music makers and humanize the Yamaha brand.
Key Accountabilities
Manages the execution of social content projects and ensure they are completed on-time and deliver on the creative brief
Plans, develops, and executes social activities and programs to drive the growth and metric goals of social media accounts
Ensures content aligns to brand objectives and achieves performance metrics
Ensures content resonates with customer base through engagement rate metrics
Manages influencer marketing program, ensure influencer selection is aligned with brand and program goals
Ensures content is measured against competitor analysis metrics to meet or exceed competitor metrics
Primary Responsibilities
Drives social content planning and production with our in-house agency Studio60
Manages content creation workflows with internal and external vendors
Works with category teams to plan programs and initiatives
Works with our internal artist relations team to scope opportunities for content development with our artist program
Core Functional Competencies
Design: Create visual content to effectively share product and brand attributes with target audience
Digital Media Management: Synthesize all components of a digital marketing campaign across platforms
Social Media: Use social media channels to attract and engage customers, and to promote the brand and products
Storytelling: Communicate the Brand Promise in an emotional manner
Core Behavioral Competencies
Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
Customer Focus
Decision Quality
Plans and Aligns
Collaborates
Self-development
Situational Adaptability
Qualifications Ideal
Experience managing or working in social media for a brand or agency
Experience or familiarity with Sprinklr or other enterprise social management platform
Experience with social media enterprise-level social listening tool
Previous experience developing initiatives and programs to drive social media platform growth objectives
Experience with development of social first content for a brand or agency
Previous work with influencers
Preferred
Bachelor's degree in Marketing or related field
Graphic design or video editing and/or production work that can be applied to social content
Previous experience with making decisions based on social media analytics
Here's What We'll Bring
Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
Performance based bonus program
Robust employee wellness programs including free music lessons
Gym and wellness reimbursement program
Tobacco cessation reward program
Free concerts from award winning artists
Discounted hotel, travel, entertainment, and other attractions
Employee product purchase program
Flexible work options
Casual dress
Vacation, sick-time and personal floating holidays
Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events
Inclusive and passionate culture
We foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of Yamaha
Compensation
The hiring range for this position is $87,000 - $105,000 annually + bonus. This is the hiring range and does not include the value of benefits. The hiring range does not reflect total earning potential over time.
Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.
Equal Opportunity Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Yamaha employees are committed to helping everyone progress, express, and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey. As the world's largest musical instrument manufacturer, we are known for our quality, customer service and innovation.
Purpose of Role Through social content, inspire the generations of music makers and humanize the Yamaha brand.
Key Accountabilities
Manages the execution of social content projects and ensure they are completed on-time and deliver on the creative brief
Plans, develops, and executes social activities and programs to drive the growth and metric goals of social media accounts
Ensures content aligns to brand objectives and achieves performance metrics
Ensures content resonates with customer base through engagement rate metrics
Manages influencer marketing program, ensure influencer selection is aligned with brand and program goals
Ensures content is measured against competitor analysis metrics to meet or exceed competitor metrics
Primary Responsibilities
Drives social content planning and production with our in-house agency Studio60
Manages content creation workflows with internal and external vendors
Works with category teams to plan programs and initiatives
Works with our internal artist relations team to scope opportunities for content development with our artist program
Core Functional Competencies
Design: Create visual content to effectively share product and brand attributes with target audience
Digital Media Management: Synthesize all components of a digital marketing campaign across platforms
Social Media: Use social media channels to attract and engage customers, and to promote the brand and products
Storytelling: Communicate the Brand Promise in an emotional manner
Core Behavioral Competencies
Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
Customer Focus
Decision Quality
Plans and Aligns
Collaborates
Self-development
Situational Adaptability
Qualifications Ideal
Experience managing or working in social media for a brand or agency
Experience or familiarity with Sprinklr or other enterprise social management platform
Experience with social media enterprise-level social listening tool
Previous experience developing initiatives and programs to drive social media platform growth objectives
Experience with development of social first content for a brand or agency
Previous work with influencers
Preferred
Bachelor's degree in Marketing or related field
Graphic design or video editing and/or production work that can be applied to social content
Previous experience with making decisions based on social media analytics
Here's What We'll Bring
Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
Performance based bonus program
Robust employee wellness programs including free music lessons
Gym and wellness reimbursement program
Tobacco cessation reward program
Free concerts from award winning artists
Discounted hotel, travel, entertainment, and other attractions
Employee product purchase program
Flexible work options
Casual dress
Vacation, sick-time and personal floating holidays
Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events
Inclusive and passionate culture
We foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of Yamaha
Compensation
The hiring range for this position is $87,000 - $105,000 annually + bonus. This is the hiring range and does not include the value of benefits. The hiring range does not reflect total earning potential over time.
Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.
Equal Opportunity Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr