Social Content Manager Job at Yamaha Corporation of America in Buena Park

Overview Description Yamaha employees are committed to helping everyone progress, express, and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey. As the world's largest musical instrument manufacturer, we are known for our quality, customer service and innovation. Purpose of Role Through social content, inspire the generations of music makers and humanize the Yamaha brand. Key Accountabilities Manages the execution of social content projects and ensure they are completed on-time and deliver on the creative brief Plans, develops, and executes social activities and programs to drive the growth and metric goals of social media accounts Ensures content aligns to brand objectives and achieves performance metrics Ensures content resonates with customer base through engagement rate metrics Manages influencer marketing program, ensure influencer selection is aligned with brand and program goals Ensures content is measured against competitor analysis metrics to meet or exceed competitor metrics Primary Responsibilities Drives social content planning and production with our in-house agency Studio60 Manages content creation workflows with internal and external vendors Works with category teams to plan programs and initiatives Works with our internal artist relations team to scope opportunities for content development with our artist program Core Functional Competencies Design: Create visual content to effectively share product and brand attributes with target audience Digital Media Management: Synthesize all components of a digital marketing campaign across platforms Social Media: Use social media channels to attract and engage customers, and to promote the brand and products Storytelling: Communicate the Brand Promise in an emotional manner Core Behavioral Competencies Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment) Customer Focus Decision Quality Plans and Aligns Collaborates Self-development Situational Adaptability Qualifications Ideal Experience managing or working in social media for a brand or agency Experience or familiarity with Sprinklr or other enterprise social management platform Experience with social media enterprise-level social listening tool Previous experience developing initiatives and programs to drive social media platform growth objectives Experience with development of social first content for a brand or agency Previous work with influencers Preferred Bachelor's degree in Marketing or related field Graphic design or video editing and/or production work that can be applied to social content Previous experience with making decisions based on social media analytics Here's What We'll Bring Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions Performance based bonus program Robust employee wellness programs including free music lessons Gym and wellness reimbursement program Tobacco cessation reward program Free concerts from award winning artists Discounted hotel, travel, entertainment, and other attractions Employee product purchase program Flexible work options Casual dress Vacation, sick-time and personal floating holidays Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events Inclusive and passionate culture We foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of Yamaha Compensation The hiring range for this position is $87,000 - $105,000 annually + bonus. This is the hiring range and does not include the value of benefits. The hiring range does not reflect total earning potential over time. Final offers within the posted compensation range are based on qualifications, skills and experience required for the role. Equal Opportunity Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr