De La Calle Tepache
Social Media & Community Manager (Contract) at De La Calle Tepache Los Angeles,
De La Calle Tepache, Los Angeles, California, United States, 90079
Social Media & Community Manager (Contract) job at De La Calle Tepache. Los Angeles, CA.
About the job
De La Calle embodies the vibrant essence of Mexico's streets with a modern twist, emerging as the leading better for you Mexican soda brand in the United States. Founded in 2020, our journey has been one of innovation, cultural celebration, and national recognition.
Crafted with care and brimming with flavor, our Tepache is more than just a beverage; it’s a fusion of taste, tradition, and health benefits. Packed with antioxidants and Vitamin C, it offers a refreshing, guilt-free experience in every sip. Today, De La Calle is proudly available in over 8,000 retail locations across all 50 states, including Whole Foods, Kroger, and Albertsons.
About the position Position reports to the CMO. Hourly: 20-40 hrs/week. Contract between August - December. Los Angeles based preferred, but open to a remote role.
Community Management
Engage with brands owned and community’s posts across multiple social platforms (ie. liking/commenting on tagged posts, brand-related hashtag posts, etc.)
Monitor and track media topic and online conversations relevant to brand
Escalate social media related issues to internal stakeholders and create communication responses and actively work with Operations and Brand teams for approval
Manage communications with identified influencers when in partnership for social media activations.
Send product samples to influencers, brand collaborations and account partners as needed.
Field sales and business development opportunities through social channels for accounts nationwide
Follow social media guidelines established by the social team
Monitor and respond to all social media channels comments and direct messages in a timely manner.
Serve as the point of escalation and ensure alerts are being properly addressed
Build deep working knowledge of our community and act as the primary community management owner
Facilitate meaningful and authentic communication with our community – build a two-way conversation.
Meet with key stakeholders to resolve issues and work closely with CMO to form responses for sensitive inbounds.
Social Media Management
Schedule and post relevant content in accordance with Content Calendar (Instagram, TikTok, Facebook, and Youtube), and plan set in place by social team.
Create weekly content that stays up to date with trends, announcements, etc.
Work with creative team to ensure content is utilized effectively across social channels
Execute, and update social media content plans in collaboration with CMO. This will involve development of both planned and ad-hoc content, publishing, facilitation of promotional activities on social media, and response management.
Collect UGC content and fresh content to post weekly.
Drive traffic to the site with engaging, timely, and informative posts
Grow our audience by developing a social presence that stands out among the noise
Build a core, engaged audience by producing weekly content.
Report on monthly overall performance
Work cross functionally with Sales, Design, Marketing and Operations teams to ensure all department needs are being met and reflected in communication and social strategy
Qualifications
3-4 years of experience managing social media communities
Knowledge of social platforms such as Facebook, Instagram, Twitter, TikTok, Pinterest, YouTube
Excellent copywriting and editing skills, with the ability to engage audiences
Ability to multitask and thrive in a fast-paced environment
A high level of organization with excellent attention to detail
Ability to be both a self-starter and a team player
Understanding of popular social networks – design, functionality, users
Proficiency in social listening tools
Proficiency in Photoshop, Premier Pro, and other Adobe features preferred
Exceptional communication skills within the team and cross functionally
#J-18808-Ljbffr
Crafted with care and brimming with flavor, our Tepache is more than just a beverage; it’s a fusion of taste, tradition, and health benefits. Packed with antioxidants and Vitamin C, it offers a refreshing, guilt-free experience in every sip. Today, De La Calle is proudly available in over 8,000 retail locations across all 50 states, including Whole Foods, Kroger, and Albertsons.
About the position Position reports to the CMO. Hourly: 20-40 hrs/week. Contract between August - December. Los Angeles based preferred, but open to a remote role.
Community Management
Engage with brands owned and community’s posts across multiple social platforms (ie. liking/commenting on tagged posts, brand-related hashtag posts, etc.)
Monitor and track media topic and online conversations relevant to brand
Escalate social media related issues to internal stakeholders and create communication responses and actively work with Operations and Brand teams for approval
Manage communications with identified influencers when in partnership for social media activations.
Send product samples to influencers, brand collaborations and account partners as needed.
Field sales and business development opportunities through social channels for accounts nationwide
Follow social media guidelines established by the social team
Monitor and respond to all social media channels comments and direct messages in a timely manner.
Serve as the point of escalation and ensure alerts are being properly addressed
Build deep working knowledge of our community and act as the primary community management owner
Facilitate meaningful and authentic communication with our community – build a two-way conversation.
Meet with key stakeholders to resolve issues and work closely with CMO to form responses for sensitive inbounds.
Social Media Management
Schedule and post relevant content in accordance with Content Calendar (Instagram, TikTok, Facebook, and Youtube), and plan set in place by social team.
Create weekly content that stays up to date with trends, announcements, etc.
Work with creative team to ensure content is utilized effectively across social channels
Execute, and update social media content plans in collaboration with CMO. This will involve development of both planned and ad-hoc content, publishing, facilitation of promotional activities on social media, and response management.
Collect UGC content and fresh content to post weekly.
Drive traffic to the site with engaging, timely, and informative posts
Grow our audience by developing a social presence that stands out among the noise
Build a core, engaged audience by producing weekly content.
Report on monthly overall performance
Work cross functionally with Sales, Design, Marketing and Operations teams to ensure all department needs are being met and reflected in communication and social strategy
Qualifications
3-4 years of experience managing social media communities
Knowledge of social platforms such as Facebook, Instagram, Twitter, TikTok, Pinterest, YouTube
Excellent copywriting and editing skills, with the ability to engage audiences
Ability to multitask and thrive in a fast-paced environment
A high level of organization with excellent attention to detail
Ability to be both a self-starter and a team player
Understanding of popular social networks – design, functionality, users
Proficiency in social listening tools
Proficiency in Photoshop, Premier Pro, and other Adobe features preferred
Exceptional communication skills within the team and cross functionally
#J-18808-Ljbffr