Technology Marketing Manager
Innovative Driven, Dallas, TX, United States
This range is provided by Innovative Driven. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $120,000.00/yr - $140,000.00/yr
Innovative Driven is seeking a collaborative and self-motivated Marketing Technology Operations Manager to join the team at a Texas law firm client.
This position is full-time and on-site at their Dallas, TX office.
Responsibilities
Oversee integration of CRM with other software platforms
Serve as primary contact for marketing technology questions and issues
Manage firmwide data quality and visualization programs
Establish strategic analytics and reporting capabilities
Support email marketing initiatives, including technical setup and optimization
Upgrade and manage Vuture templates
Configure technologies and systems to support event profiles
Oversee Mail List Manager for targeted event and campaign mailing lists
Architect scalable invitation distribution processes in collaboration with Marketing, Events, PGM, and Business Development
Enable real-time RSVP reporting and oversee post-event tasks
Design training materials and deliver training sessions
Track support requests to identify common issues and training needs
Identify and document technical best practices for all users
Ensure that workload aligns with firm objectives
Qualifications
Minimum 7 years in marketing, sales, business development, or related field
Bachelor's degree (Marketing, Computer Science, Information Technology, or a related field) or a high school diploma plus equivalent work experience
Advanced proficiency with CRM systems, digital marketing, and graphic design
Experience with brand strategy, client lifecycle management, digital campaign management, and marketing analytics
Expertise in marketing technology platforms and automation
Proficiency in CRM database management and optimization
Ability to create clear documentation and training for diverse skill levels
Experience developing and delivering technology training programs
Ability to translate technical concepts for non-technical audiences
Excellent time management, communication, and prioritization skills
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing, Information Technology, and Management
Industries Legal Services and Law Practice
Inferred from the description for this job Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
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Base pay range $120,000.00/yr - $140,000.00/yr
Innovative Driven is seeking a collaborative and self-motivated Marketing Technology Operations Manager to join the team at a Texas law firm client.
This position is full-time and on-site at their Dallas, TX office.
Responsibilities
Oversee integration of CRM with other software platforms
Serve as primary contact for marketing technology questions and issues
Manage firmwide data quality and visualization programs
Establish strategic analytics and reporting capabilities
Support email marketing initiatives, including technical setup and optimization
Upgrade and manage Vuture templates
Configure technologies and systems to support event profiles
Oversee Mail List Manager for targeted event and campaign mailing lists
Architect scalable invitation distribution processes in collaboration with Marketing, Events, PGM, and Business Development
Enable real-time RSVP reporting and oversee post-event tasks
Design training materials and deliver training sessions
Track support requests to identify common issues and training needs
Identify and document technical best practices for all users
Ensure that workload aligns with firm objectives
Qualifications
Minimum 7 years in marketing, sales, business development, or related field
Bachelor's degree (Marketing, Computer Science, Information Technology, or a related field) or a high school diploma plus equivalent work experience
Advanced proficiency with CRM systems, digital marketing, and graphic design
Experience with brand strategy, client lifecycle management, digital campaign management, and marketing analytics
Expertise in marketing technology platforms and automation
Proficiency in CRM database management and optimization
Ability to create clear documentation and training for diverse skill levels
Experience developing and delivering technology training programs
Ability to translate technical concepts for non-technical audiences
Excellent time management, communication, and prioritization skills
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing, Information Technology, and Management
Industries Legal Services and Law Practice
Inferred from the description for this job Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
#J-18808-Ljbffr