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GRAI

Influencer Marketing Manager (US-based)

GRAI, Wilmington, Delaware, us, 19894

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GRAI is a B2C creativity app at the intersection of

music, AI, and social creation . We empower a new generation of creators to remix sounds, videos, and ideas - making it easy for anyone to turn inspiration into shareable art. We’re growing fast and looking for an

Influencer Marketing Manager

who understands music culture, creator communities, and how to spark viral moments on TikTok and beyond.

⚡️Main Areas of Responsibility

1. Influencer Marketing Design and manage end-to-end influencer campaigns to drive viral awareness and

organic installs .

Partner with creators to produce

native, music-driven TikToks

that showcase GRAI’s remixing features.

Handle

full-cycle influencer management : outreach, negotiation, contracting, creative briefing, and tracking.

Analyze performance, optimize campaigns based on data insights, and scale what works.

Build and maintain

repeatable systems

for ongoing influencer collaborations (CRM, templates, reporting dashboards).

2. Creator Ambassador Program

Identify and onboard top-performing creators from influencer campaigns into a

long-term ambassador pool .

Manage creator relationships, coordinate content collaborations, and foster loyalty within the GRAI creator community.

Provide creative guidance so influencer content stays

on-brand and culturally relevant .

Help shape GRAI’s voice within the music and creator ecosystem.

Key Traits and Experience

U.S.-based (LA preferred)

- plugged into the U.S. creator and music scenes.

Deep understanding of TikTok , short-form content, and Gen Z creator culture.

Hands-on experience

managing influencer or brand campaigns (bonus: consumer apps, music, or GenAI).

Excellent

communication, negotiation, and relationship-building

skills.

Creative, analytical, and self-driven — comfortable experimenting with new campaign formats.

Bonus Points

Connections to emerging TikTok musicians, producers, or creative influencers.

Experience working with

music or AI-driven brands .

Proficiency in influencer tools (e.g., AspireIQ, Grin, Modash, CreatorIQ).

Why GRAI

You’ll join a small, ambitious team redefining how creativity happens - blending music, AI, and human expression. This is your chance to

shape the influencer engine of a next-generation creativity platform

and grow alongside it.

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