Texas Capital Bank is hiring: Email Marketer in Austin

Texas Capital

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people's success today and tomorrow.

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment investing the time and resources to understand our clients' immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.

Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).

Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News' Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate's 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com.

Responsibilities

Facilitate the execution of email marketing campaigns, including content setup, segmentation, testing, and deployment

Collaborate with Marketing, Enablement, and Technology teams to ensure campaign alignment and consistency

Support the creation and maintenance of email templates, Cloud Pages, and subscription lists

Help monitor campaign performance and contribute to reporting and insights

Participate in A/B testing efforts (e.g., subject lines, content variations) to improve engagement

Assist in quality assurance checks, including link validation, landing page accuracy, and tracking parameters

Help maintain deliverability standards and support list hygiene practices

Stay informed on Salesforce Marketing Cloud (SFMC) features and email marketing best practices

Contribute to workflow improvements and documentation

Perform additional tasks and support ad hoc projects as needed

Qualifications

3-5 years of experience in email marketing or digital marketing preferred

Familiarity with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) is a plus

Basic understanding of HTML and email design principles

Strong attention to detail and organizational skills

Analytical mindset with interest in campaign performance and optimization

Excellent communication and teamwork skills

Ability to learn quickly and adapt in a dynamic environment

Bachelor's degree in marketing, communications, business, or related field preferred