Man of War
Man of War is hiring: Marketing and Advertising Manager in Boca Raton
Man of War, Boca Raton, FL, United States, 33481
About the Role
We’re seeking a data-driven, creative, and strategic Digital Marketing & Ads Manager to lead and scale our paid advertising efforts across multiple platforms. This role is ideal for someone who understands both the art and science of advertising — from compelling storytelling and ad creative to analytics, budgeting, and optimization. You’ll work directly with our Sales and Creative teams to generate high-quality leads, scale campaigns, and implement innovative ad strategies that drive measurable growth.
This is an In-Person role with base salary and performance bonus opportunity
Must have Ad Management experience
Responsibilities
- Plan, create, and manage paid ad campaigns across Facebook, Instagram, YouTube, TikTok, and other digital platforms.
- Develop ad creative strategies including hooks, storytelling, visuals, and copy that convert.
- Structure and scale ad campaigns with monthly budgets exceeding $20,000+.
- Monitor and optimize ad performance, analyzing metrics like ROAS, CPA, CTR, and conversion rates.
- Conduct A/B testing on creatives, thumbnails, and copy to improve campaign efficiency.
- Stay current on ad trends, platform updates, and AI-powered advertising tools.
- Collaborate with the sales team to align campaigns with revenue goals and lead-generation efforts.
- Design and manage lead magnets, webinars, and funnel ads to nurture prospects.
- Research competitors and identify opportunities for differentiation.
- Manage ad spend and budgeting to maximize ROI and minimize waste.
- Track and report campaign performance, offering insights and recommendations for improvement.
- Implement new processes and procedures to improve efficiency and campaign performance.
Qualifications
- 2–3+ years of experience in paid media management or performance marketing.
- Proven track record of running and scaling campaigns with $20K+/month ad budgets.
- Hands-on experience with Meta Ads Manager, Google Ads, YouTube Ads, and TikTok Ads.
- Strong understanding of ad psychology, creative direction, and storytelling.
- Proficiency with analytics and tracking tools (Google Analytics, Meta reporting, etc.).
- Familiarity with AI tools for ad creation, copy, and optimization.
- Excellent organizational skills with the ability to manage multiple campaigns simultaneously.
- Strong communication and collaboration skills; experience working directly with sales teams.
- Analytical mindset with problem-solving ability and data-driven decision making.
Additional Skills
- Experience in influencer marketing and partnership campaigns.
- Knowledge of webinar funnels, lead magnets, and conversion tracking.
- Experience with marketing automation or CRM tools (HubSpot, ActiveCampaign, etc.).
- Creative mindset with a willingness to test new formats and trends.
Job Type: Full-time
Base Salary: $48,300 + Performance Bonus