Gannett is hiring: Audience Manager, USA Today Entertainment in New York

Overview

USA TODAY Entertainment is seeking a dynamic, creative, and data-driven Audience Manager to lead the promotion of our entertainment content across our social. This role is pivotal in growing our digital social followers, increasing brand awareness, and driving traffic to USA TODAY’s entertainment coverage.

Location: Must be based in Los Angeles or New York

Reports to: Executive Editor, Entertainment

Organization: USA TODAY Entertainment

Responsibilities

Social Strategy & Execution

• Develop and execute platform-specific strategies for Instagram, TikTok, X, Facebook, and emerging platforms.
• Create engaging social content that reflects USA TODAY’s voice and resonates with entertainment audiences.
• Monitor performance metrics and optimize content for reach, engagement, and click-through rate.

Homepage Programming

• Curate and program the USA TODAY Entertainment homepage to showcase timely, relevant, and high-performing content.
• Collaborate with editorial teams to ensure homepage reflects key priorities and audience interests.

Cross-Department Collaboration

• Work closely with the photo and video teams to produce compelling visual content tailored for social and homepage use.
• Partner with reporters, editors, and audience development teams to amplify coverage and identify promotional opportunities.

Audience Growth, Insights & Innovation

• Analyze audience behavior and trends to inform strategy and content decisions.
• Identify growth opportunities and experiment with new formats and storytelling techniques.
• Help pilot and test automation and AI tools that can bring our great journalism to a wider audience.
• Provide regular performance reports and actionable insights to stakeholders.

Requirements

• Bachelor\'s or master\'s degree in communications, journalism, marketing or related field or equivalent combination of education and experience.
• 5+ years of experience in social media strategy, audience development, or digital content promotion, preferably in entertainment media.
• Deep understanding of social platforms, especially Instagram and TikTok, including best practices and analytics tools.
• Strong editorial judgment and ability to identify stories that will resonate with diverse audiences.
• Experience with homepage programming tools and CMS platforms.
• Excellent communication and collaboration skills.
• Passion for pop culture, entertainment, and digital storytelling.

Application Instructions

1. We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:
2. Your resume – one to two pages.
3. A cover letter that outlines how you would approach the job.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

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Compensation

The annualized base salary for this role will range between $68,000 and $92,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

Equal Opportunity Gannett Co., Inc. is an equal opportunity employer committed to building and maintaining a diverse workforce. We will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, or military or veteran status in the jurisdictions where Gannett employs employees. Gannett will provide reasonable accommodation upon request to complete this employment application or any other process. Applicants who require accommodation should contact Recruitment at Recruit@gannett.com.