Audience Manager, USA Today Entertainment Job at Gannett | USA TODAY NETWORK in

Audience Manager, USA Today Entertainment

Location: Los Angeles or New York

Reports to: Executive Editor, Entertainment

Company Overview

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth‑focused media and digital marketing solutions company. We deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our portfolio of trusted media brands includes the USA TODAY NETWORK—comprised of the national publication, USA TODAY, and local media organizations in the United States—as well as Newsquest, a wholly‑owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium‑sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races.

Overview

USA TODAY Entertainment is seeking a dynamic, creative, and data‑driven Audience Manager to lead the promotion of our entertainment content across social channels. This role is pivotal in growing our digital social followers, increasing brand awareness, and driving traffic to USA TODAY’s entertainment coverage.

Responsibilities

• Develop and execute platform‑specific strategies for Instagram, TikTok, X, Facebook, and emerging platforms.
• Create engaging social content that reflects USA TODAY’s voice and resonates with entertainment audiences.
• Monitor performance metrics and optimize content for reach, engagement, and click‑through rate.
• Curate and program the USA TODAY Entertainment homepage to showcase timely, relevant, and high‑performing content.
• Collaborate with editorial teams to ensure the homepage reflects key priorities and audience interests.
• Work closely with the photo and video teams to produce compelling visual content tailored for social and homepage use.
• Partner with reporters, editors, and audience development teams to amplify coverage and identify promotional opportunities.
• Analyze audience behavior and trends to inform strategy and content decisions.
• Identify growth opportunities and experiment with new formats and storytelling techniques.
• Help pilot and test automation and AI tools that can bring our great journalism to a wider audience.
• Provide regular performance reports and actionable insights to stakeholders.

Requirements

• Bachelor’s or master’s degree in communications, journalism, marketing or related field, or an equivalent combination of education and experience.
• 5+ years of experience in social media strategy, audience development, or digital content promotion—preferably in entertainment media.
• Deep understanding of social platforms, especially Instagram and TikTok, including best practices and analytics tools.
• Strong editorial judgment and ability to identify stories that resonate with diverse audiences.
• Experience with homepage programming tools and CMS platforms.
• Excellent communication and collaboration skills.
• Passion for pop culture, entertainment, and digital storytelling.

Application Instructions

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, assemble a single PDF document that includes the following, in this order:

1. Your resume—one to two pages.
2. A cover letter that outlines how you would approach the job.

Submitting a single PDF document ensures your application receives the highest consideration.

Salary

The annualized base salary for this role will range between $68,000 and $92,000.

Equal Opportunity Statement

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance, disability, medical condition, pregnancy status, education, genetic characteristics, political affiliation, military or veteran status, or other classifications protected by applicable federal, state, and local laws in the jurisdictions where Gannett employs employees. Gannett will provide applicants who require reasonable accommodations due to disability or religious reasons the opportunity to complete the employment application and other processes. Applicants needing accommodations should contact the Recruitment Department at Recruit@gannett.com.