AppleOne Employment Services is hiring: Marketing Strategist in Town of Florida

Fulfillment Lead & Professional Recruiter @ AppleOne Employment Services

Marketing Strategist – Demand Generation & Partner Focus (6‑Month Contract)

💼 Employment Type: 6‑Month Contract (with potential for extension)

We’re looking for a Marketing Strategist to join on a 6‑month contract and lead high‑impact initiatives that drive demand generation, partner marketing, and product amplification. Reporting directly to the CEO, you’ll play a pivotal role in shaping marketing strategy, selecting a new agency, strengthening channel partnerships, and launching industry‑leading AI Platform‑powered products.

This role is perfect for a hands‑on, data‑driven marketer who thrives in a collaborative, fast‑paced environment and can deliver measurable results.

What You’ll Do

• Define Marketing Strategy: Set objectives, strategy, and KPIs to amplify brand awareness and reach key decision‑makers, including brokers, HR, and benefits leaders.
• Agency Selection: Evaluate, recommend, and onboard a marketing agency to support demand generation, partner programs, and campaign execution.
• Product Amplification: Develop and execute campaigns to promote AI Platform‑powered products, leveraging digital, ABM, and content marketing channels to generate pipeline and awareness.
• Channel Partnerships: Build and strengthen partnerships with brokers, consultants, and carriers through co‑marketing, campaigns, and loyalty initiatives.
• Go‑to‑Market Leadership: Lead the launch and marketing of flagship AI Platform products, optimizing campaigns for lead generation, adoption, and retention.
• Cross‑Functional Collaboration: Work closely with Sales, Product, CX, Revenue Ops, Finance, and Legal to align marketing initiatives with business priorities and track ROI via integrated dashboards.

Who You Are

10+ years of B2B marketing experience, with deep expertise in demand generation, channel marketing, product launches, and agency management.

Proven track record selecting and managing marketing agencies, executing digital campaigns, co‑marketing programs, and referral initiatives.

Experience marketing innovative AI‑powered solutions or tech‑enabled platforms.

Strong analytical skills with ability to measure KPIs, track ROI, and optimize campaigns.

Exceptional communication, influencing, and collaboration skills.

Comfortable working independently in a contract role with tight timelines and multi‑million‑dollar budgets.

What You’ll Achieve

• Define and execute high‑impact marketing strategy.
• Successfully select and onboard a top‑performing marketing agency.
• Amplify products and thought leadership content to drive demand and revenue.
• Strengthen and expand channel partnerships, increasing broker and partner revenue.
• Lead go‑to‑market strategy for AI Platform products, driving awareness, adoption, and customer satisfaction.
• Deliver measurable top‑line growth (10%+), ROI, and marketing efficiency.

💡 This is an exciting opportunity for a strategic, hands‑on marketer to make a real impact in a fast‑growing B2B environment with innovative AI‑driven solutions.