OpenText
OpenText
is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.
AI‑First. Future‑Driven. Human‑Centered.
At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We’re hiring talent that AI can’t replace to help us shape the future of information management.
About the Role As a Senior Product Marketing Manager focused on AI technologies, you’ll be at the center of how OpenText tells its AI story. You’ll translate complex innovations into customer‑first narratives, drive compelling go‑to‑market programs, and help position OpenText as the trusted partner for enterprises navigating generative, conversational, and agentic AI and automation. This high‑impact role blends storytelling, competitive positioning, and GTM leadership.
Responsibilities
Develop differentiated messaging and value propositions for OpenText AI‑based products and technologies.
Turn customer insights and competitive analysis into crisp positioning frameworks.
Build content that resonates with executives, practitioners, and industry analysts.
Partner with Product, Sales, and Demand Generation to launch new AI capabilities.
Create sales plays, assets, and campaigns that drive adoption and pipeline impact.
Support pricing, packaging, and market segmentation strategies for AI offerings.
Craft outcome‑driven narratives, use cases, and scenario libraries.
Develop customer‑facing content: web copy, solution briefs, presentations, and blogs.
Arm analysts, influencers, and the field with compelling AI stories.
Build enablement materials such as pitch decks, battlecards, and demo scripts.
Support customer references and proof points to showcase business value.
Map AI capabilities to customer journeys and adoption content.
Qualifications
7–10+ years in product marketing, GTM, or related roles; at least 3+ in AI, ML, or intelligent automation.
Strong storytelling ability—translating complex tech into business outcomes.
Experience in enterprise B2B software with proven GTM launch success.
Solid grasp of AI trends (GenAI, agentic AI, automation, information management).
Executive presence with strong communication and presentation skills.
Collaborative, customer‑obsessed, and comfortable driving cross‑functional alignment.
Experience in regulated or highly technical industries (healthcare, financial services, government).
Familiarity with tools like Salesforce, PowerBI, or similar enablement platforms.
Background in analyst relations or thought leadership for AI markets.
Benefits & Diversity OpenText is more than a corporation—it’s a global community where trust is foundational, outcomes are owned, and the bar is raised. Our 30‑year legacy delivers over 700 innovative products and services to more than 120,000 enterprise customers, including 98 of the Top 100 companies. In addition, OpenText is named one of the World’s Best Employers by Forbes for the fifth consecutive year.
OpenText’s Employment Equity and Diversity Policy ensures an inclusive working environment for everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or any other basis protected by applicable laws.
If you need assistance or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at
hr@opentext.com . Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText’s vibrant workplace.
#J-18808-Ljbffr
is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.
AI‑First. Future‑Driven. Human‑Centered.
At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We’re hiring talent that AI can’t replace to help us shape the future of information management.
About the Role As a Senior Product Marketing Manager focused on AI technologies, you’ll be at the center of how OpenText tells its AI story. You’ll translate complex innovations into customer‑first narratives, drive compelling go‑to‑market programs, and help position OpenText as the trusted partner for enterprises navigating generative, conversational, and agentic AI and automation. This high‑impact role blends storytelling, competitive positioning, and GTM leadership.
Responsibilities
Develop differentiated messaging and value propositions for OpenText AI‑based products and technologies.
Turn customer insights and competitive analysis into crisp positioning frameworks.
Build content that resonates with executives, practitioners, and industry analysts.
Partner with Product, Sales, and Demand Generation to launch new AI capabilities.
Create sales plays, assets, and campaigns that drive adoption and pipeline impact.
Support pricing, packaging, and market segmentation strategies for AI offerings.
Craft outcome‑driven narratives, use cases, and scenario libraries.
Develop customer‑facing content: web copy, solution briefs, presentations, and blogs.
Arm analysts, influencers, and the field with compelling AI stories.
Build enablement materials such as pitch decks, battlecards, and demo scripts.
Support customer references and proof points to showcase business value.
Map AI capabilities to customer journeys and adoption content.
Qualifications
7–10+ years in product marketing, GTM, or related roles; at least 3+ in AI, ML, or intelligent automation.
Strong storytelling ability—translating complex tech into business outcomes.
Experience in enterprise B2B software with proven GTM launch success.
Solid grasp of AI trends (GenAI, agentic AI, automation, information management).
Executive presence with strong communication and presentation skills.
Collaborative, customer‑obsessed, and comfortable driving cross‑functional alignment.
Experience in regulated or highly technical industries (healthcare, financial services, government).
Familiarity with tools like Salesforce, PowerBI, or similar enablement platforms.
Background in analyst relations or thought leadership for AI markets.
Benefits & Diversity OpenText is more than a corporation—it’s a global community where trust is foundational, outcomes are owned, and the bar is raised. Our 30‑year legacy delivers over 700 innovative products and services to more than 120,000 enterprise customers, including 98 of the Top 100 companies. In addition, OpenText is named one of the World’s Best Employers by Forbes for the fifth consecutive year.
OpenText’s Employment Equity and Diversity Policy ensures an inclusive working environment for everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or any other basis protected by applicable laws.
If you need assistance or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at
hr@opentext.com . Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText’s vibrant workplace.
#J-18808-Ljbffr