OpenText
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OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.
AI-First. Future-Driven. Human-Centered. At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers.
Impact As a Senior Product Marketing Manager focused on AI technologies, you’ll be at the center of how OpenText tells its AI story. You’ll translate complex innovations into customer‑first narratives, drive compelling go‑to‑market programs, and help position OpenText as the trusted partner for enterprises navigating generative and conversational AI and the new era of agentic AI and automation.
This is a high‑impact role that blends storytelling, competitive positioning, and GTM leadership. Think market strategist meets customer advocate meets enablement catalyst.
What The Role Offers Messaging & Positioning
Develop differentiated messaging and value propositions for OpenText AI‑based products and technologies
Turn customer insights and competitive analysis into crisp positioning frameworks
Build content that resonates with executives, practitioners, and industry analysts
Go-to-Market Leadership
Partner with Product, Sales, and Demand Generation to launch new AI capabilities
Create sales plays, assets, and campaigns that drive adoption and pipeline impact
Support pricing, packaging, and market segmentation strategies for AI offerings
Storytelling & Content
Craft outcome‑driven narratives, use cases, and scenario libraries
Develop customer‑facing content: web copy, solution briefs, presentations, blogs
Arm analysts, influencers, and the field with compelling AI stories
Field & Customer Engagement
Build enablement materials: pitch decks, battlecards, demo scripts
Support customer references and proof points to showcase business value
Map AI capabilities to customer journeys and adoption content
What You Need To Succeed
7–10+ years in product marketing, GTM, or related roles; at least 3+ in AI, ML, or intelligent automation
Strong storytelling ability—translating complex tech into business outcomes
Experience in enterprise B2B software with proven GTM launch success
Solid grasp of AI trends (GenAI, agentic AI, automation, information management)
Executive presence with strong communication and presentation skills
Collaborative, customer‑obsessed, and comfortable driving cross‑functional alignment
Experience in regulated or highly technical industries (healthcare, financial services, government)
Familiarity with tools like Salesforce, PowerBI, or similar enablement platforms
Background in analyst relations or thought leadership for AI markets
ONE LAST THING OpenText is more than just a corporation, it's a global community where trust is foundational, the bar is raised, and outcomes are owned. Our 30‑year legacy encompasses delivering over 700 innovative products and services, with over 120,000 enterprise customers, including 98 of the Top 100 companies, and 150 million end users. We are excited to share that for the fifth year in a row, OpenText has been named one of the World’s Best Employers by Forbes!
OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at hr@opentext.com. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Software Development
Referrals increase your chances of interviewing at OpenText by 2x
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Get AI-powered advice on this job and more exclusive features.
OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.
AI-First. Future-Driven. Human-Centered. At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers.
Impact As a Senior Product Marketing Manager focused on AI technologies, you’ll be at the center of how OpenText tells its AI story. You’ll translate complex innovations into customer‑first narratives, drive compelling go‑to‑market programs, and help position OpenText as the trusted partner for enterprises navigating generative and conversational AI and the new era of agentic AI and automation.
This is a high‑impact role that blends storytelling, competitive positioning, and GTM leadership. Think market strategist meets customer advocate meets enablement catalyst.
What The Role Offers Messaging & Positioning
Develop differentiated messaging and value propositions for OpenText AI‑based products and technologies
Turn customer insights and competitive analysis into crisp positioning frameworks
Build content that resonates with executives, practitioners, and industry analysts
Go-to-Market Leadership
Partner with Product, Sales, and Demand Generation to launch new AI capabilities
Create sales plays, assets, and campaigns that drive adoption and pipeline impact
Support pricing, packaging, and market segmentation strategies for AI offerings
Storytelling & Content
Craft outcome‑driven narratives, use cases, and scenario libraries
Develop customer‑facing content: web copy, solution briefs, presentations, blogs
Arm analysts, influencers, and the field with compelling AI stories
Field & Customer Engagement
Build enablement materials: pitch decks, battlecards, demo scripts
Support customer references and proof points to showcase business value
Map AI capabilities to customer journeys and adoption content
What You Need To Succeed
7–10+ years in product marketing, GTM, or related roles; at least 3+ in AI, ML, or intelligent automation
Strong storytelling ability—translating complex tech into business outcomes
Experience in enterprise B2B software with proven GTM launch success
Solid grasp of AI trends (GenAI, agentic AI, automation, information management)
Executive presence with strong communication and presentation skills
Collaborative, customer‑obsessed, and comfortable driving cross‑functional alignment
Experience in regulated or highly technical industries (healthcare, financial services, government)
Familiarity with tools like Salesforce, PowerBI, or similar enablement platforms
Background in analyst relations or thought leadership for AI markets
ONE LAST THING OpenText is more than just a corporation, it's a global community where trust is foundational, the bar is raised, and outcomes are owned. Our 30‑year legacy encompasses delivering over 700 innovative products and services, with over 120,000 enterprise customers, including 98 of the Top 100 companies, and 150 million end users. We are excited to share that for the fifth year in a row, OpenText has been named one of the World’s Best Employers by Forbes!
OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at hr@opentext.com. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Software Development
Referrals increase your chances of interviewing at OpenText by 2x
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr