U.S. Bank
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Marketing Analytics Analyst
role at
U.S. Bank .
U.S. Bank is seeking a highly skilled and data-savvy Marketing Analyst to join our Marketing Analytics and Technology team. The ideal candidate will have a strong technical background in data analysis and the ability to draw actionable insights from data to optimize marketing efficiency. This role will focus on upper funnel metrics, including brand awareness and consideration, and utilize Marketing Mix Models (MMM) to measure and optimize the impact of our brand marketing efforts on driving ROI.
Primary Responsibilities
Analyze and interpret data to provide insights and recommendations for brand marketing strategies.
Perform various segmentation and marketing campaign analyses to continually make recommendations for optimizing marketing campaigns.
Use statistical methodologies to help design marketing campaign experimentation and test-and-learn discipline to measure incrementality from marketing.
Synthesize cross‑channel marketing performance in a cohesive story, inclusive of Owned, Paid Media and Mass media channels.
Collaborate with cross‑functional teams to align marketing strategies with business objectives.
Leverage multiple analytic tools (research/survey analytics, MMM models etc.) with a focus on storytelling with data.
Present findings and recommendations to marketing and line‑of‑business partners.
Basic Qualifications
Bachelor’s degree in a related field, or equivalent work experience.
Five to seven years of statistical and/or data analytics experience.
Preferred Qualifications
Five years of relevant experience in analytics, dashboarding, and driving insights, storytelling.
Three or more years of hands‑on experience with SQL, SAS, and Python.
Expertise with data visualization tools such as Tableau or Power BI.
Hands‑on experience with datasets produced from various marketing tactics including direct mail, e‑mail, programmatic/direct‑buy display, social media, affiliate marketing, SEO/SEM, and owned channel digital advertising.
Understanding of marketing measurement methodologies including AdTech platform reporting, last‑touch attribution, and Marketing Mix Modeling.
Experience in financial services with knowledge of products, customers, transaction and interaction data, including source systems.
Impeccable attention to detail, while being comfortable with data ambiguity.
Ability to work and thrive in a collaborative environment as well as independently to drive results.
Benefits
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short‑term and long‑term disability
Pregnancy disability and parental leave
401(k) and employer‑funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
E‑Verify:
U.S. Bank participates in the U.S. Department of Homeland Security E‑Verify program in all facilities located in the United States and certain U.S. territories.
Equal Opportunity:
U.S. Bank is an equal‑opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
Salary Range:
$105,400.00 – $124,000.00
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Marketing Analytics Analyst
role at
U.S. Bank .
U.S. Bank is seeking a highly skilled and data-savvy Marketing Analyst to join our Marketing Analytics and Technology team. The ideal candidate will have a strong technical background in data analysis and the ability to draw actionable insights from data to optimize marketing efficiency. This role will focus on upper funnel metrics, including brand awareness and consideration, and utilize Marketing Mix Models (MMM) to measure and optimize the impact of our brand marketing efforts on driving ROI.
Primary Responsibilities
Analyze and interpret data to provide insights and recommendations for brand marketing strategies.
Perform various segmentation and marketing campaign analyses to continually make recommendations for optimizing marketing campaigns.
Use statistical methodologies to help design marketing campaign experimentation and test-and-learn discipline to measure incrementality from marketing.
Synthesize cross‑channel marketing performance in a cohesive story, inclusive of Owned, Paid Media and Mass media channels.
Collaborate with cross‑functional teams to align marketing strategies with business objectives.
Leverage multiple analytic tools (research/survey analytics, MMM models etc.) with a focus on storytelling with data.
Present findings and recommendations to marketing and line‑of‑business partners.
Basic Qualifications
Bachelor’s degree in a related field, or equivalent work experience.
Five to seven years of statistical and/or data analytics experience.
Preferred Qualifications
Five years of relevant experience in analytics, dashboarding, and driving insights, storytelling.
Three or more years of hands‑on experience with SQL, SAS, and Python.
Expertise with data visualization tools such as Tableau or Power BI.
Hands‑on experience with datasets produced from various marketing tactics including direct mail, e‑mail, programmatic/direct‑buy display, social media, affiliate marketing, SEO/SEM, and owned channel digital advertising.
Understanding of marketing measurement methodologies including AdTech platform reporting, last‑touch attribution, and Marketing Mix Modeling.
Experience in financial services with knowledge of products, customers, transaction and interaction data, including source systems.
Impeccable attention to detail, while being comfortable with data ambiguity.
Ability to work and thrive in a collaborative environment as well as independently to drive results.
Benefits
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short‑term and long‑term disability
Pregnancy disability and parental leave
401(k) and employer‑funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
E‑Verify:
U.S. Bank participates in the U.S. Department of Homeland Security E‑Verify program in all facilities located in the United States and certain U.S. territories.
Equal Opportunity:
U.S. Bank is an equal‑opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
Salary Range:
$105,400.00 – $124,000.00
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