U.S. Bank
Overview
U.S. Bank is seeking a highly skilled and data-savvy Marketing Analyst to join the Marketing Analytics and Technology team. The ideal candidate will have a strong technical background in data analysis and the ability to draw actionable insights from data to optimize marketing efficiency. This role will focus on upper funnel metrics, including brand awareness and consideration, as well as utilize Marketing Mix Models (MMM) to measure and optimize the impact of our brand marketing efforts on driving ROI. At U.S. Bank, we’re on a journey to do our best. Helping customers and businesses make smarter financial decisions and enabling communities to grow and succeed. A career with U.S. Bank offers opportunities to discover what makes you thrive at every stage of your career. Responsibilities
Analyze and interpret data to provide insights and recommendations for brand marketing strategies. Perform segmentation and marketing campaign analyses to optimize marketing campaigns. Use statistical methodologies to design marketing campaign experimentation and test-and-learn to measure incrementality from marketing. Synthesize cross-channel marketing performance into a cohesive story, including Owned, Paid Media and Mass media channels. Collaborate with cross-functional teams to align marketing strategies with business objectives. Leverage multiple analytic tools (research/survey analytics, MMM models, etc.) with a focus on storytelling with data. Present findings and recommendations to marketing and line of business partners. Basic Qualifications
Bachelor's degree in a related field, or equivalent work experience Five to seven years of statistical and/or data analytics experience This position is not eligible for visa sponsorship Preferred Qualifications
5 years of relevant experience in analytics, dashboarding, and driving insights, storytelling. 3+ years of hands-on experience with SQL, SAS, Python Expert user of analytics data visualization tools such as Tableau or Power BI Hands-on experience with datasets produced from marketing tactics including direct mail, email, programmatic/direct buy display, social media, affiliate marketing, SEO/SEM, and owned channel advertising on digital properties Understanding of marketing measurement methodologies including AdTech reporting, last-touch attribution and Marketing Mix Modeling Experience in financial services with knowledge of products, customers, transaction and interaction data, including source systems Impeccable attention to detail and ability to work with data ambiguity Ability to work collaboratively or independently to drive results Alternate/Additional Information
This role offers a hybrid/flexible schedule with in-office expectation of 3 or more days per week and flexibility to work remotely for the remaining days. If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants. Benefits
Healthcare (medical, dental, vision) Basic term and optional term life insurance Short-term and long-term disability Pregnancy disability and parental leave 401(k) and employer-funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. E-Verify U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program. The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on location. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase, 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $105,400.00 - $124,000.00 U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). Some positions may be subject to FINRA, NMLS registration, Reg Z, Reg G, OFAC, NFA, FCPA, Bank Secrecy Act, SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures. Posting may be closed earlier due to high volume of applicants. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Business Development and Sales Industries: Banking Referrals increase your chances of interviewing at U.S. Bank by 2x Get notified about new Analytics Analyst jobs in Charlotte, NC.
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U.S. Bank is seeking a highly skilled and data-savvy Marketing Analyst to join the Marketing Analytics and Technology team. The ideal candidate will have a strong technical background in data analysis and the ability to draw actionable insights from data to optimize marketing efficiency. This role will focus on upper funnel metrics, including brand awareness and consideration, as well as utilize Marketing Mix Models (MMM) to measure and optimize the impact of our brand marketing efforts on driving ROI. At U.S. Bank, we’re on a journey to do our best. Helping customers and businesses make smarter financial decisions and enabling communities to grow and succeed. A career with U.S. Bank offers opportunities to discover what makes you thrive at every stage of your career. Responsibilities
Analyze and interpret data to provide insights and recommendations for brand marketing strategies. Perform segmentation and marketing campaign analyses to optimize marketing campaigns. Use statistical methodologies to design marketing campaign experimentation and test-and-learn to measure incrementality from marketing. Synthesize cross-channel marketing performance into a cohesive story, including Owned, Paid Media and Mass media channels. Collaborate with cross-functional teams to align marketing strategies with business objectives. Leverage multiple analytic tools (research/survey analytics, MMM models, etc.) with a focus on storytelling with data. Present findings and recommendations to marketing and line of business partners. Basic Qualifications
Bachelor's degree in a related field, or equivalent work experience Five to seven years of statistical and/or data analytics experience This position is not eligible for visa sponsorship Preferred Qualifications
5 years of relevant experience in analytics, dashboarding, and driving insights, storytelling. 3+ years of hands-on experience with SQL, SAS, Python Expert user of analytics data visualization tools such as Tableau or Power BI Hands-on experience with datasets produced from marketing tactics including direct mail, email, programmatic/direct buy display, social media, affiliate marketing, SEO/SEM, and owned channel advertising on digital properties Understanding of marketing measurement methodologies including AdTech reporting, last-touch attribution and Marketing Mix Modeling Experience in financial services with knowledge of products, customers, transaction and interaction data, including source systems Impeccable attention to detail and ability to work with data ambiguity Ability to work collaboratively or independently to drive results Alternate/Additional Information
This role offers a hybrid/flexible schedule with in-office expectation of 3 or more days per week and flexibility to work remotely for the remaining days. If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants. Benefits
Healthcare (medical, dental, vision) Basic term and optional term life insurance Short-term and long-term disability Pregnancy disability and parental leave 401(k) and employer-funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. E-Verify U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program. The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on location. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase, 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $105,400.00 - $124,000.00 U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). Some positions may be subject to FINRA, NMLS registration, Reg Z, Reg G, OFAC, NFA, FCPA, Bank Secrecy Act, SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures. Posting may be closed earlier due to high volume of applicants. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Business Development and Sales Industries: Banking Referrals increase your chances of interviewing at U.S. Bank by 2x Get notified about new Analytics Analyst jobs in Charlotte, NC.
#J-18808-Ljbffr