Vice President, Integrated AI Marketing
LexisNexis, Raleigh, North Carolina, United States, 27601
About Our Team
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
Our company has long been a leader in deploying AI and advanced technologies to the legal market, improving productivity and transforming the overall business and practice of law through ethical and powerful generative AI solutions with a flexible, multi‑model approach.
About The Role We are seeking a strategic and innovative Vice President, Integrated AI Marketing to shape the future of digital marketing and support long‑term, data‑informed decision‑making at LexisNexis Legal & Professional. This role sits at the intersection of digital marketing transformation, AI‑driven insights, and organizational marketing strategy.
Responsibilities
AI‑Driven Marketing Strategy & Execution:
Build, teach, and scale AI‑driven marketing practices to elevate performance across the organization.
Lead the design and execution of high‑value digital marketing programs that drive measurable outcomes.
Leverage AI tools (e.g., propensity modeling, audience targeting, campaign tailoring) to enhance personalization and customer engagement, deepen customer insights, and strengthen marketing, PR, GTM, and thought leadership.
Deliver actionable analytics (campaign ROI, pipeline influence, engagement metrics, brand health, etc.) that inform marketing programs, GTM planning, GEO/content authority, and executive decision‑making.
Translate customer, campaign, and market insights into actionable recommendations that strengthen LexisNexis’ legal AI innovation authority.
Digital Campaign Experimentation, Development, Tracking & Automation:
Partner with marketing and communication leaders to design, test, and execute targeted ABM programs.
Apply digital marketing best practices across centralized campaigns while tailoring initiatives for key accounts and verticals.
Identify account similarities and trends to maximize efficiency and scale, and highlight emerging topics and content opportunities for PR and thought leadership.
Marketing Organization Planning & Optimization:
Support marketing leadership to optimize team effectiveness, identifying opportunities for process improvements, capability development, and cross‑team collaboration.
Contribute to role design, team optimization, and marketing transformation initiatives.
Partner with cross‑functional teams to integrate AI‑driven marketing practices into broader workflows.
Ensure seamless communication, alignment, and coordination across the team for optimal program execution and effectiveness.
Qualifications
7+ years of B2B marketing experience, with strong expertise in digital marketing and/or ABM.
Proven track record in implementing AI or advanced analytics within marketing programs.
Experience supporting marketing transformation initiatives, including optimizing processes, enhancing team capabilities, or introducing new roles.
Familiarity with AI marketing tools (e.g., Intensify, predictive analytics platforms, DemandBase or similar).
Strong ability to balance strategic planning with hands‑on execution.
Excellent communication and stakeholder management skills.
Preferred Experience
Background in enterprise technology, SaaS, or information services industries.
Experience working in organizations undergoing marketing transformation.
Exposure to SAP, AWS, or other organizations recognized for advanced marketing models.
Why Join Us This is an opportunity to help build a next‑generation marketing organization at LexisNexis Legal & Professional. You will integrate AI into our marketing strategy, shape programs that deliver measurable business value, and influence how we structure and scale our marketing team for the future.
Work In a Way That Works For You We promote a healthy work/life balance. Our wellbeing initiatives include shared parental leave, study assistance, sabbaticals, and more.
Flexible hours to fit your productivity peaks.
Benefits
Health Benefits: Comprehensive, multi‑carrier program for medical, dental, and vision.
Retirement Benefits: 401(k) with match and Employee Share Purchase Plan.
Wellbeing: Wellness platform, Headspace app subscription, Employee Assistance, and Time‑off Programs.
Disability, Life, and Critical Illness coverages, Hospital indemnity.
Family Benefits: bonding and family care leaves, adoption, surrogacy benefits.
Health Savings, Health Care, Dependent Care & Commuter Spending Accounts.
Up to two days of paid leave to volunteer or participate in Employee Resource Groups.
About the Business LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase productivity, improve decision‑making, and advance the rule of law worldwide. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
Seniority Level : Executive
Employment Type : Full‑time
Job Function : Engineering and Information Technology
Industries : IT Services and IT Consulting
Location: Raleigh, NC
Salary Range: $153,600.00 – $285,200.00
#J-18808-Ljbffr
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
Our company has long been a leader in deploying AI and advanced technologies to the legal market, improving productivity and transforming the overall business and practice of law through ethical and powerful generative AI solutions with a flexible, multi‑model approach.
About The Role We are seeking a strategic and innovative Vice President, Integrated AI Marketing to shape the future of digital marketing and support long‑term, data‑informed decision‑making at LexisNexis Legal & Professional. This role sits at the intersection of digital marketing transformation, AI‑driven insights, and organizational marketing strategy.
Responsibilities
AI‑Driven Marketing Strategy & Execution:
Build, teach, and scale AI‑driven marketing practices to elevate performance across the organization.
Lead the design and execution of high‑value digital marketing programs that drive measurable outcomes.
Leverage AI tools (e.g., propensity modeling, audience targeting, campaign tailoring) to enhance personalization and customer engagement, deepen customer insights, and strengthen marketing, PR, GTM, and thought leadership.
Deliver actionable analytics (campaign ROI, pipeline influence, engagement metrics, brand health, etc.) that inform marketing programs, GTM planning, GEO/content authority, and executive decision‑making.
Translate customer, campaign, and market insights into actionable recommendations that strengthen LexisNexis’ legal AI innovation authority.
Digital Campaign Experimentation, Development, Tracking & Automation:
Partner with marketing and communication leaders to design, test, and execute targeted ABM programs.
Apply digital marketing best practices across centralized campaigns while tailoring initiatives for key accounts and verticals.
Identify account similarities and trends to maximize efficiency and scale, and highlight emerging topics and content opportunities for PR and thought leadership.
Marketing Organization Planning & Optimization:
Support marketing leadership to optimize team effectiveness, identifying opportunities for process improvements, capability development, and cross‑team collaboration.
Contribute to role design, team optimization, and marketing transformation initiatives.
Partner with cross‑functional teams to integrate AI‑driven marketing practices into broader workflows.
Ensure seamless communication, alignment, and coordination across the team for optimal program execution and effectiveness.
Qualifications
7+ years of B2B marketing experience, with strong expertise in digital marketing and/or ABM.
Proven track record in implementing AI or advanced analytics within marketing programs.
Experience supporting marketing transformation initiatives, including optimizing processes, enhancing team capabilities, or introducing new roles.
Familiarity with AI marketing tools (e.g., Intensify, predictive analytics platforms, DemandBase or similar).
Strong ability to balance strategic planning with hands‑on execution.
Excellent communication and stakeholder management skills.
Preferred Experience
Background in enterprise technology, SaaS, or information services industries.
Experience working in organizations undergoing marketing transformation.
Exposure to SAP, AWS, or other organizations recognized for advanced marketing models.
Why Join Us This is an opportunity to help build a next‑generation marketing organization at LexisNexis Legal & Professional. You will integrate AI into our marketing strategy, shape programs that deliver measurable business value, and influence how we structure and scale our marketing team for the future.
Work In a Way That Works For You We promote a healthy work/life balance. Our wellbeing initiatives include shared parental leave, study assistance, sabbaticals, and more.
Flexible hours to fit your productivity peaks.
Benefits
Health Benefits: Comprehensive, multi‑carrier program for medical, dental, and vision.
Retirement Benefits: 401(k) with match and Employee Share Purchase Plan.
Wellbeing: Wellness platform, Headspace app subscription, Employee Assistance, and Time‑off Programs.
Disability, Life, and Critical Illness coverages, Hospital indemnity.
Family Benefits: bonding and family care leaves, adoption, surrogacy benefits.
Health Savings, Health Care, Dependent Care & Commuter Spending Accounts.
Up to two days of paid leave to volunteer or participate in Employee Resource Groups.
About the Business LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase productivity, improve decision‑making, and advance the rule of law worldwide. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
Seniority Level : Executive
Employment Type : Full‑time
Job Function : Engineering and Information Technology
Industries : IT Services and IT Consulting
Location: Raleigh, NC
Salary Range: $153,600.00 – $285,200.00
#J-18808-Ljbffr