MoneyGram
At MoneyGram, we're combining the strength of a trusted global brand with the agility of a tech‑forward, growth‑driven culture. With 80+ years of experience and a presence in more than 200 countries and territories, we've built a foundation of stability and trust to help millions of people around the world send funds quickly, securely, and affordably.
Base pay range \$135,000.00/yr - \$180,000.00/yr
About The Role We’ve begun rebuilding our marketing engine from scratch and are looking for a Senior Marketing Manager to own product GTM strategy. In this role, you will collaborate with product leaders as a marketing conduit, ensuring launches are marketed effectively across all paid and organic touchpoints. This role will coordinate marketing plans across all marketing teams but will report into the CRM organization. This role will also require some hands‑on work directly with CRM tools.
What You Will Do
Own marketing planning and execution across new product launches, including campaign strategy, channel mix, and messaging cadence
Design, build, and deploy ad hoc and lifecycle campaigns relating to new products across email, SMS, and push while ensuring quality, consistency, and reporting integrity
Partner cross‑functionally with performance, product, creative, data, and regional teams to level set GTM expectations and roadmaps
Manage up to leadership and across to peers to support cross‑team development, bringing operational clarity and creative quality to the execution process
Lead A/B testing and experimentation across content, targeting, and journeys post GTM, using insights to continuously improve customer engagement
Monitor and analyze campaign performance, sharing results and recommendations to improve future creative, targeting, and structure
Collaborate on content strategy and provide feedback that drives performance across multiple markets and audience types
What We Are Looking For
7‑10 years of experience in CRM, lifecycle, or product marketing—ideally in fintech, SaaS, or high‑growth B2C businesses
The ability to apply audience segmentation, behavioral targeting, and lifecycle strategy to product launches
Strong cross‑functional influencer with the ability to manage up, down, and across to implement process and ways of working across GTM projects
Data‑literate and comfortable building performance narratives based on message engagement, conversion, and other metrics
A detail‑oriented communicator and project manager—able to drive clarity and alignment across functions and timelines
Experience with translating product experiences into marketing messaging and being able to collaborate with copy/design teams to bring messages to life
Passionate about scaling CRM as a growth lever, and excited to build within a fast‑moving, high‑impact team
Proficient in Braze, Iterable, Zeta, or a similar CRM platform. Familiarity with CDPs and data enrichment tools is a plus
Location This position will be remotely based in the United States, ET/CT strongly preferred.
Benefits
Remote first flexibility
Generous PTO
13 Paid Holidays
Medical / Dental / Vision Insurance
Life, Disability, and other benefits
401k with competitive Employer Match
Community Service Days
Generous Parental Leave
About MoneyGram MoneyGram International, Inc is a global financial technology leader, empowering consumers and businesses to send and manage money across 200 countries and territories. With an industry‑leading app and one of the world’s largest cash distribution networks, MoneyGram processes more than $200 billion annually, serving over 50 million people. A pioneer in blockchain technology, the company enables customers to buy, sell, and hold digital currencies, with over 50% of transactions now digital. Headquartered in Dallas, TX, MoneyGram is celebrated for its strong culture, earning the Top Workplaces USA award three years in a row.
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Base pay range \$135,000.00/yr - \$180,000.00/yr
About The Role We’ve begun rebuilding our marketing engine from scratch and are looking for a Senior Marketing Manager to own product GTM strategy. In this role, you will collaborate with product leaders as a marketing conduit, ensuring launches are marketed effectively across all paid and organic touchpoints. This role will coordinate marketing plans across all marketing teams but will report into the CRM organization. This role will also require some hands‑on work directly with CRM tools.
What You Will Do
Own marketing planning and execution across new product launches, including campaign strategy, channel mix, and messaging cadence
Design, build, and deploy ad hoc and lifecycle campaigns relating to new products across email, SMS, and push while ensuring quality, consistency, and reporting integrity
Partner cross‑functionally with performance, product, creative, data, and regional teams to level set GTM expectations and roadmaps
Manage up to leadership and across to peers to support cross‑team development, bringing operational clarity and creative quality to the execution process
Lead A/B testing and experimentation across content, targeting, and journeys post GTM, using insights to continuously improve customer engagement
Monitor and analyze campaign performance, sharing results and recommendations to improve future creative, targeting, and structure
Collaborate on content strategy and provide feedback that drives performance across multiple markets and audience types
What We Are Looking For
7‑10 years of experience in CRM, lifecycle, or product marketing—ideally in fintech, SaaS, or high‑growth B2C businesses
The ability to apply audience segmentation, behavioral targeting, and lifecycle strategy to product launches
Strong cross‑functional influencer with the ability to manage up, down, and across to implement process and ways of working across GTM projects
Data‑literate and comfortable building performance narratives based on message engagement, conversion, and other metrics
A detail‑oriented communicator and project manager—able to drive clarity and alignment across functions and timelines
Experience with translating product experiences into marketing messaging and being able to collaborate with copy/design teams to bring messages to life
Passionate about scaling CRM as a growth lever, and excited to build within a fast‑moving, high‑impact team
Proficient in Braze, Iterable, Zeta, or a similar CRM platform. Familiarity with CDPs and data enrichment tools is a plus
Location This position will be remotely based in the United States, ET/CT strongly preferred.
Benefits
Remote first flexibility
Generous PTO
13 Paid Holidays
Medical / Dental / Vision Insurance
Life, Disability, and other benefits
401k with competitive Employer Match
Community Service Days
Generous Parental Leave
About MoneyGram MoneyGram International, Inc is a global financial technology leader, empowering consumers and businesses to send and manage money across 200 countries and territories. With an industry‑leading app and one of the world’s largest cash distribution networks, MoneyGram processes more than $200 billion annually, serving over 50 million people. A pioneer in blockchain technology, the company enables customers to buy, sell, and hold digital currencies, with over 50% of transactions now digital. Headquartered in Dallas, TX, MoneyGram is celebrated for its strong culture, earning the Top Workplaces USA award three years in a row.
#J-18808-Ljbffr