Ad Creative Strategist (Freelance) Job at Paintgun in New Bremen

Join to apply for the Ad Creative Strategist (Freelance) role at Paintgun We are looking for a talented ad creative strategist with a keen eye for detail and a passion for performance‑optimised content. Tasks Develop Creative Strategies: Use Paintgun’s Ads DNA framework to create data‑driven concepts that boost ad performance across platforms. Ideate and Produce Concepts: Research competitors, social comments, cultural trends, and audience insights to develop standout ad concepts. Work with creators, copywriters, designers, and motion developers to turn ideas into powerful visual and copy hooks. Test and Refine Creatives: Run structured creative sprints, analyze performance data, and refine strategies based on winning elements. Build a rulebook of proven concepts for consistent optimisation. Collaborate Across Teams: Align with media buyers, data analysts, and creative teams to ensure strategies meet performance marketing goals. Foster a feedback‑driven culture to improve creatives using Ads DNA insights. Stay On Top of Trends: Track social media trends, emerging platforms, and new advertising techniques to keep concepts relevant and high‑performing. Requirements Proven Experience: Minimum of 3 years in creative strategy or performance marketing, with a strong focus on ad creative development for social media platforms. Analytical Skills: Ability to analyze creative performance data and turn insights into actionable creative strategies. Collaborative Mindset: Experience working in cross‑functional teams involving creators, copywriters, designers, and media buyers. Trend Awareness: In-depth understanding of cultural trends, consumer behaviour, and emerging digital marketing techniques. Strategic Thinking: Strong ability to connect creative insights with performance metrics, optimizing ad concepts to improve engagement and conversion rates. Seniority level Associate Employment type Contract Job function Business Development #J-18808-Ljbffr In Summary: Use Paintgun’s Ads DNA framework to create data‑driven concepts that boost ad performance across platforms . Research competitors, social comments, cultural trends, and audience insights to develop standout ad concepts . Track social media trends, emerging platforms, and new advertising techniques to keep concepts relevant and high-performing . En Español: En Paintgun buscamos un estratega creativo de publicidad talentoso con gran atención al detalle y pasión por el contenido optimizado para su rendimiento. tareas Desarrollar Estrategias Creativas: Usar la estructura del ADN de los anuncios de Paintguns para crear conceptos basados en datos que impulsen el desempeño del anuncio a través de las plataformas. Idear y producir Conceptos: Investigar competidores, comentarios sociales, tendencias culturales e información sobre audiencia para desarrollar conceptos publicitarios destacados. Trabajar con creadores, compradores, diseñadores y guionistas para convertir ideas en poderosos ganchos y experiencias visuales. Prueba y perfeccionar creativos: sprints creativos estructurados, ejecutar datos y refinar estrategias basadas en elementos vencedores. Pensamiento colaborativo: experiencia trabajando en equipos interfuncionales que involucran creadores, redactores, diseñadores y compradores de medios. Conciencia sobre tendencias: comprensión profunda de las tendencias culturales, el comportamiento del consumidor y las técnicas emergentes de marketing digital. Pensamiento estratégico: fuerte capacidad para conectar ideas creativas con métricas de rendimiento, optimización de conceptos publicitarios para mejorar los índices de participación y conversión.